Contents
About the Authors
Introduction (Karen S. Cook, Chris Snijders, Vincent Buskens, and Coye Cheshire)
Part I: Effects of Reputation Systems on Trust
Chapter 1 - The Limits of Trust in Economic Transactions: Investigations of Perfect Reputation Systems (Gary E. Bolton and Axel Ockenfels)
Chapter 2 - Third-Party Effects (Davide Barrera and Vincent Buskens)
Chapter 3 - Solving the Lemons Problem with Reputation (Toshio Yamagishi, Masafumi Matsuda, Noriaki Yoshikai, Hiroyuki Takahashi, and Yukihiro Usui)
Chapter 4 - In the Eye of the Beholder: Culture, Trust, and Reputation (Systems Tapan Khopkar and Paul Resnick)
Part II: Field Studies on the Reputation Premium
Chapter 5 - Trust and Reputation in Internet Auctions (Andreas Diekmann, Ben Jann, and David Wyder)
Chapter 6 - Online Programming Markets (Chris Snijders and Jeroen Weesie)
Part III: Assessing Trust and Reputation Online
Chapter 7 - Assessing Trustworthiness in Providers (Karen S. Cook, Coye Cheshire, Alexandra Gerbasi, and Brandy Aven)
Chapter 8 - Rebuilding Trust after Negative Feedback: The Role of Communication (Sonja Utz)
Chapter 9 - The Acceptance and Effectiveness of Social Control on the Internet (Uwe Matzat)
Chapter 10 - Order, Coordination, and Uncertainty (Coye Cheshire and Judd Antin)
Chapter 11 - Cooperation with and withoutTrust Online (Azi Lev-On)
Index