Global Television: Co-Producing Culture
by Barbara Selznick
Temple University Press, 2008
Cloth: 978-1-59213-503-5 | Paper: 978-1-59213-504-2 | eISBN: 978-1-59213-505-9

ABOUT THIS BOOK | AUTHOR BIOGRAPHY | TOC | REQUEST ACCESSIBLE FILE
ABOUT THIS BOOK

The face of U.S. television broadcasting is changing in ways that are both profound and subtle. Global Television uncovers the particular processes by which the international circulation of culture takes place, while addressing larger cultural issues such as identity formation.

Focusing on how the process of internationally made programming such as Highlander: The Series and The Odyssey—amusingly dubbed “Europudding” and “commercial white bread”—are changing television into a transnational commodity, Barbara Selznick considers how this mode of production—as a means by which transnational television is created—has both economic rewards and cultural benefits as well as drawbacks.

Global Television explores the ways these international co-productions create a “global” culture as well as help form a national identity. From British “brand” programming (e.g, Cracker) that airs on A&E in the U.S. to children’s television programs such as Plaza Sesamo, and documentaries, Selznick indicates that while the style, narrative, themes and ideologies may be interesting, corporate capitalism ultimately affects and impacts these programs in significant ways.

AUTHOR BIOGRAPHY
Barbara J. Selznick is an Associate Professor in the School of Media Arts, The University of Arizona and author of Sure Seaters: The Emergence of Art House Cinema.
TABLE OF CONTENTS
    Table of Contents


    Introduction: McTelevision in the Global Village…..

    Chapter 1: History without Nation: Global Fiction…..

    Chapter 2: Clear, Strong Brands: British Television as a Marketing Tool…..

    Chapter 3: The 3 C's: Children, Citizenship and Co-Production…...

    Chapter 4: Global Truths: Documentaries for the World…..

    Conclusion: Transculturation or the Expansion of Modern Capitalism…..

    Works Cited…..
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