"This book raises and helps us to think well about some of the most important and urgent questions the human races faces today. I hope it is widely read, considered, and debated."
— Christian Smith, author of Atheist Overreach
"The writing is accessible even for someone who only has a passing familiarity with the moral philosophy that underpins the text. Rowland was, before becoming an academic, a journalist and perhaps this accounts for his ability to distil complex arguments. This skill makes what could be a tough slough through moral philosophy quite digestible. . . . This was a good read, helpful and provoking."
— Lynne Heller, Virtual Creativity
"A cri de coeur, a kind of twenty-first-century Ten Commandments. Human morality ought to inform technological design, Rowland contends, so that it has known and knowable limits. There should be instinctual oversight of digital endeavours—by virtue of virtue itself. The book is beautifully written, with sparingly few platitudes. And Rowland, a communications scholar from York University, has put his finger on the type of response that almost always surfaces when technological achievement outpaces our sense of how best to apply new techniques and methodologies."
— Literary Review of Canada