Social marketing is being adopted by a growing number of government and nonprofit organizations around the world because of its power to bring about important social changes. An array of commercial marketing concepts and techniques has been applied to problems ranging from child abuse to teen smoking to environmental neglect. However, in crafting these programs, agencies face complex ethical challenges. For example, is it acceptable to exaggerate risk and heighten fear if doing so saves more lives? What if improving the lives of one group has negative effects on another? How does a marketing campaign respect a group's culture while calling for fundamental change within it?

In Ethics in Social Marketing, ten contributors draw on their professional experience and the literature of ethics to set forth a range of problems and offer frameworks for their resolution. They introduce philosophical rules and practical models to guide decision making, and they focus on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. The book not only introduces students to the special moral and ethical burdens of social marketing but also challenges practitioners to address difficult issues that are easily minimized or avoided.

The scope and reach of information, driven by the explosive growth of information technologies and content types, has expanded dramatically over the past 30 years. The consequences of these changes to records and information management (RIM) professionals are profound, necessitating not only specialized knowledge but added responsibilities. RIM professionals require a professional ethics to guide them in their daily practice and to form a basis for developing and implementing organizational policies, and Mooradian’s new book provides a rigorous outline of such an ethics. Taking an authoritative principles/rules based approach to the subject, this book comprehensively addresses

• the structure of ethics, outlining principles, moral rules, judgements, and exceptions;
• ethical reasoning, from meaning and logic to dilemmas and decision methods;
• the ethical core of RIM, discussing key topics such as organizational context, the positive value of accountability, conflicts of interest, and confidentiality;
• important ethical concerns like copyright and intellectual property, whistleblowing, information leaks, disclosure, and privacy; and
• the relationship between RIM ethics and information governance.

A sweeping history of the American invention of modern money.

Economists endlessly debate the nature of legal tender monetary systems—coins and bills issued by a government or other authority. Yet the origins of these currencies have received little attention.

Dror Goldberg tells the story of modern money in North America through the Massachusetts colony during the seventeenth century. As the young settlement transitioned to self-governance and its economy grew, the need to formalize a smooth exchange emerged. Printing local money followed.

Easy Money illustrates how colonists invented contemporary currency by shifting its foundation from intrinsically valuable goods—such as silver—to the taxation of the state. Goldberg traces how this structure grew into a worldwide system in which, monetarily, we are all Massachusetts. Weaving economics, law, and American history, Easy Money is a new touchstone in the story of monetary systems.

American households, businesses, and governments have always used intensive amounts of credit. The Engine of Enterprise traces the story of credit from colonial times to the present, highlighting its productive role in building national prosperity. Rowena Olegario probes enduring questions that have divided Americans: Who should have access to credit? How should creditors assess borrowers’ creditworthiness? How can people accommodate to, rather than just eliminate, the risks of a credit-dependent economy?

In the 1790s Alexander Hamilton saw credit as “the invigorating principle” that would spur the growth of America’s young economy. His great rival, Thomas Jefferson, deemed it a grave risk, inviting burdens of debt that would amount to national self-enslavement. Even today, credit lies at the heart of longstanding debates about opportunity, democracy, individual responsibility, and government’s reach.

Olegario goes beyond these timeless debates to explain how the institutions and legal frameworks of borrowing and lending evolved and how attitudes about credit both reflected and drove those changes. Properly managed, credit promised to be a powerful tool. Mismanaged, it augured disaster. The Engine of Enterprise demonstrates how this tension led to the creation of bankruptcy laws, credit-reporting agencies, and insurance regimes to harness the power of credit while minimizing its destabilizing effects.

Shareholder litigation and class action suits play a key role in protecting investors and regulating big businesses. But Directors and Officers liability insurance shields corporations and their managers from the financial consequences of many illegal acts, as evidenced by the recent Enron scandal and many of last year’s corporate financial meltdowns. Ensuring Corporate Misconduct demonstrates for the first time how corporations use insurance to avoid responsibility for corporate misconduct, dangerously undermining the impact of securities laws.

As Tom Baker and Sean J. Griffith demonstrate, this need not be the case. Opening up the formerly closed world of corporate insurance, the authors interviewed people from every part of the industry in order to show the different instances where insurance companies could step in and play a constructive role in strengthening corporate governance—yet currently do not. Ensuring Corporate Misconduct concludes with a set of readily implementable reforms that could significantly rehabilitate the system.

A sharp exposé of the roots of the cost-exposure consensus in American health care that shows how the next wave of reform can secure real access and efficiency.

The toxic battle over how to reshape American health care has overshadowed the underlying bipartisan agreement that health insurance coverage should be incomplete. Both Democrats and Republicans expect patients to bear a substantial portion of health care costs through deductibles, copayments, and coinsurance. In theory this strategy empowers patients to make cost-benefit tradeoffs, encourages thrift and efficiency in a system rife with waste, and defends against the moral hazard that can arise from insurance. But in fact, as Christopher T. Robertson reveals, this cost-exposure consensus keeps people from valuable care, causes widespread anxiety, and drives many patients and their families into bankruptcy and foreclosure.

Marshalling a decade of research, Exposed offers an alternative framework that takes us back to the core purpose of insurance: pooling resources to provide individuals access to care that would otherwise be unaffordable. Robertson shows how the cost-exposure consensus has changed the meaning and experience of health care and exchanged one form of moral hazard for another. He also provides avenues of reform. If cost exposure remains a primary strategy, physicians, hospitals, and other providers must be held legally responsible for communicating those costs to patients, and insurance companies should scale cost exposure to individuals’ ability to pay.

New and more promising models are on the horizon, if only we would let go our misguided embrace of incomplete insurance.

Robert Hart was one of those empire builders of the Victorian age who had a long and nearly uninterrupted experience in China, from 1854, when as a young Irishman from Belfast he landed in Ningpo, until 1908, when as a man in his seventies he finally retired to England. His years as the Ch’ing government’s Inspector General of the Maritime Customs Service have been copiously recorded in letters to his London agent, beginning in 1868, published as a 2-volume collection, The I. G. in Peking (Harvard, Belknap Press, 1975).

In 1970, a second lode of Hart materials came to light, the 77 volumes of his journals, begun on the day of his arrival in China in 1854 and ending at his departure in 1908, with two short but significant gaps in the first decade where he himself destroyed entries of too personal a nature.

Entering China’s Service presents a complete and annotated transcript of the surviving journals through 1863, alternating with chapters devoted to Hart’s North Ireland background, the China he encountered, the Ch’ing officials who trusted him, and the unfolding of his career. His reactions to the Chinese as well as to his fellow Westerners cast an invaluable light on nineteenth-century China.

This volume launches a far-reaching exploration into the meaning, manifestations, and significance of ethnicity in modern society and politics. The authors seek neither to celebrate nor to deplore ethnicity, but rather to examine it as a basis of social organization which in modern societies has achieved a significance comparable to that of social class. Ethnicity indicates that minority groups around the world are no longer doing what society for hundreds of years has expected them to do—assimilate, disappear, or endure as exotic, troublesome survivors. Instead, their numbers expanded by immigration, their experiences and struggles mirrored to one another by the international mass media, minorities have become vital, highly conscious forces within almost all contemporary societies.

Ethnicity has played a pivotal role in recent social change; it has evolved into a political idea, a mobilizing principle, and an effective means of advancing group interests. Together with Glazer and Moynihan, Harold Isaacs, Talcott Parsons, Martin Kilson, Orlando Patterson, Daniel Bell, Milton Esman, Milton Gordon, William Petersen, and others bring analytic clarity to the rich concept of “ethnicity.” Their effort to explain why ethnic identity has become more salient, ethnic self-assertion stronger, and ethnic conflict more intense helps to develop a catholic view of ethnicity: this surpasses limited categories of race and nationality; includes the old world and the new, economically developed as well as developing nations; and offers a broad variety of theoretical approaches. Presenting the readers with a wealth of perceptions, points of view, and examples, Ethnicity: Theory and Experience will provoke discussion and argument for years to come.

Equality has always been the most powerful political idea in America, and it is becoming the most powerful idea in the world. Observers from Alexis de Tocqueville to the most recent social critics have commented upon the idea's great force. Yet, for all its influence upon popular ideology, the idea of equality becomes a bundle of contradictory impulses once it is applied to public policy and social institutions. As the title of this lively book suggests, equality becomes equalities.

Once inequality is established, there is a deep difference between equal policies and policies that lead to equality. Once people have different needs, there is a sharp difference between treating them equally and treating them in ways that serve them equally. Once people have unequal (or unequally developed) talents, then equal opportunity cannot mean both equal opportunity and an equal prospect of success. Once society is cleaved by differences of race, sex, income, and so on, there is an intense difference between policies and reforms that reduce racial, sexual, and economic inequality and policies that diminish equality among persons. Douglas Rae and his colleagues develop an ingenious “grammar of equality” to explain and explicate the main ways in which equality turns into equalities as it passes from the realm of ideas to the realm of practice.

The book's exciting new method of analysis, based on logic and theories of political economy and political science, is a valuable contribution. Equalities helps us answer such questions as: “Is equality possible?” “How, after so long a period of ostensible egalitarianism, can inequality still dominate so much of the social landscape?” The responses are bound to stir controversy among all those interested in political theory or in social policy or in the attainment of equality.

Soaring income inequality and unemployment, expanding populations of the displaced and imprisoned, accelerating destruction of land and water bodies: today’s socioeconomic and environmental dislocations cannot be fully understood in the usual terms of poverty and injustice, according to Saskia Sassen. They are more accurately understood as a type of expulsion—from professional livelihood, from living space, even from the very biosphere that makes life possible.

This hard-headed critique updates our understanding of economics for the twenty-first century, exposing a system with devastating consequences even for those who think they are not vulnerable. From finance to mining, the complex types of knowledge and technology we have come to admire are used too often in ways that produce elementary brutalities. These have evolved into predatory formations—assemblages of knowledge, interests, and outcomes that go beyond a firm’s or an individual’s or a government’s project.

Sassen draws surprising connections to illuminate the systemic logic of these expulsions. The sophisticated knowledge that created today’s financial “instruments” is paralleled by the engineering expertise that enables exploitation of the environment, and by the legal expertise that allows the world’s have-nations to acquire vast stretches of territory from the have-nots. Expulsions lays bare the extent to which the sheer complexity of the global economy makes it hard to trace lines of responsibility for the displacements, evictions, and eradications it produces—and equally hard for those who benefit from the system to feel responsible for its depredations.

Illegal migrants who evade detection, creators of value in insecure and precarious working conditions and those who refuse the constraints of sexual and biomedical classifications: these are the people who manage to subvert power and to craft unexpected sociabilities and experiences. Escape Routes shows how people can escape control and create social change by becoming imperceptible to the political system of Global North Atlantic societies.

Thanks to Facebook and Instagram, our childhoods have been captured and preserved online, never to go away. But what happens when we can’t leave our most embarrassing moments behind?

Until recently, the awkward moments of growing up could be forgotten. But today we may be on the verge of losing the ability to leave our pasts behind. In The End of Forgetting, Kate Eichhorn explores what happens when images of our younger selves persist, often remaining just a click away.

For today’s teenagers, many of whom spend hours each day posting on social media platforms, efforts to move beyond moments they regret face new and seemingly insurmountable obstacles. Unlike a high school yearbook or a shoebox full of old photos, the information that accumulates on social media is here to stay. What was once fleeting is now documented and tagged, always ready to surface and interrupt our future lives. Moreover, new innovations such as automated facial recognition also mean that the reappearance of our past is increasingly out of our control.

Historically, growing up has been about moving on—achieving a safe distance from painful events that typically mark childhood and adolescence. But what happens when one remains tethered to the past? From the earliest days of the internet, critics have been concerned that it would endanger the innocence of childhood. The greater danger, Eichhorn warns, may ultimately be what happens when young adults find they are unable to distance themselves from their pasts. Rather than a childhood cut short by a premature loss of innocence, the real crisis of the digital age may be the specter of a childhood that can never be forgotten.

An innovator in contemporary thought on economic and political development looks here at decline rather than growth. Albert O. Hirschman makes a basic distinction between alternative ways of reacting to deterioration in business firms and, in general, to dissatisfaction with organizations: one, “exit,” is for the member to quit the organization or for the customer to switch to the competing product, and the other, “voice,” is for members or customers to agitate and exert influence for change “from within.” The efficiency of the competitive mechanism, with its total reliance on exit, is questioned for certain important situations. As exit often undercuts voice while being unable to counteract decline, loyalty is seen in the function of retarding exit and of permitting voice to play its proper role.

The interplay of the three concepts turns out to illuminate a wide range of economic, social, and political phenomena. As the author states in the preface, “having found my own unifying way of looking at issues as diverse as competition and the two-party system, divorce and the American character, black power and the failure of ‘unhappy’ top officials to resign over Vietnam, I decided to let myself go a little.”

Social media compile data on users, retailers mine information on consumers, Internet giants create dossiers of who we know and what we do, and intelligence agencies collect all this plus billions of communications daily. Exploiting our boundless desire to access everything all the time, digital technology is breaking down whatever boundaries still exist between the state, the market, and the private realm. Exposed offers a powerful critique of our new virtual transparence, revealing just how unfree we are becoming and how little we seem to care.

Bernard Harcourt guides us through our new digital landscape, one that makes it so easy for others to monitor, profile, and shape our every desire. We are building what he calls the expository society—a platform for unprecedented levels of exhibition, watching, and influence that is reconfiguring our political relations and reshaping our notions of what it means to be an individual.

We are not scandalized by this. To the contrary: we crave exposure and knowingly surrender our privacy and anonymity in order to tap into social networks and consumer convenience—or we give in ambivalently, despite our reservations. But we have arrived at a moment of reckoning. If we do not wish to be trapped in a steel mesh of wireless digits, we have a responsibility to do whatever we can to resist. Disobedience to a regime that relies on massive data mining can take many forms, from aggressively encrypting personal information to leaking government secrets, but all will require conviction and courage.

Winner, 2023 NCA Ethnography Division Best Book Award

Wilfredo Alvarez’s Everyday Dirty Work: Invisibility, Communication, and Immigrant Labor is an exploration into co-cultural communication practices within the workplace. Specifically, Alvarez investigates how Latin American immigrant janitors communicate from their marginalized standpoints in a predominantly White academic organization. He examines how custodial workers perceive, interpret, and thematize routine messages regarding race, ethnicity, social class, immigrant status, and occupation, and how those messages and overall communicative experiences affect both their work and personal lives.

A Latin American immigrant himself, Alvarez relates his own experiences to those of the research participants. His positionality informs and enhances his research as he demonstrates how everyday interpersonal encounters create discursive spaces that welcome or disqualify people based on symbolic and social capital. Alvarez offers valuable insights into the lived experiences of critical––but often undervalued and invisible––organizational members. Through theoretical insights and research data, he provides practical recommendations for organizational leaders to improve how they can relate to and support all stakeholders.

Named by the Times Literary Supplement as one of the 100 most influential books since the end of World War II, The End of Ideology has been a landmark in American social thought, regarded as a classic since its first publication in 1962.

Daniel Bell postulated that the older humanistic ideologies derived from the nineteenth and early twentieth centuries were exhausted, and that new parochial ideologies would arise. In a new introduction to the year 2000 edition, he argues that with the end of communism, we are seeing a resumption of history, a lifting of the heavy ideological blanket and the return of traditional ethnic and religious conflicts in the many regions of the former socialist states and elsewhere.

The interactions between the elites and the lower classes of Latin America are explored from the divergent perspectives of three eminent historians in this volume. The result is a counterbalance of viewpoints on the urban and the rural, the rich and the poor, and the Europeanized and the traditional of Latin America during the late nineteenth and early twentieth centuries.

E. Bradford Burns advances the view that two cultures were in conflict in nineteenth-century Latin America: that of the modernizing, European-oriented elite, and that of the “common folk” of mixed racial background who lived close to the earth. Thomas E. Skidmore discusses the emerging field of labor history in twentieth-century Latin America, suggesting that the historical roots of today’s exacerbated tensions lie in the secular struggle of army against workers that he describes. In the introduction, Richard Graham takes issue with both authors on certain basic premises and points out implications of their essays for the understanding of North American as well as Latin American history.

When she was only nine, Dayani Baldelomar left her Nicaraguan village with nothing more than a change of clothes. She was among tens of thousands of rural migrants to Managua in the 1980s and 1990s. After years of homelessness, Dayani landed in a shantytown called The Widows, squeezed between a drainage ditch and putrid Lake Managua. Her neighbor, Yadira Castellón, also migrated from the mountains. Driven by hope for a better future for their children, Dayani, Yadira, and their husbands invent jobs in Managua’s spreading markets and dumps, joining the planet’s burgeoning informal economy. But a swelling tide of family crises and environmental calamities threaten to break their toehold in the city.

Dayani’s and Yadira’s struggles reveal one of the world’s biggest challenges: by 2050, almost one-third of all people will likely live in slums without basic services, vulnerable to disasters caused by the convergence of climate change and breakneck urbanization. To tell their stories, Douglas Haynes followed Dayani’s and Yadira’s families for five years, learning firsthand how their lives in the city are a tightrope walk between new opportunities and chronic insecurity. Every Day We Live Is the Future is a gripping, unforgettable account of two women’s herculean efforts to persevere and educate their children. It sounds a powerful call for understanding the growing risks to new urbanites, how to help them prosper, and why their lives matter for us all.

The essays in Europe in Black and White offer new critical perspectives on race, immigration, and identity on the Old Continent. In reconsidering the various forms of encounters with difference, such as multiculturalism and hybridity, the contributors address a number of issues, including the cartography of postcolonial Europe, its relation to the production of "difference" and "race," and national and identity politics and their dependence on linguistic practices inherited from imperial times. Featuring scholars from a wide variety of nationalities and disciplinary areas, this collection will speak to an equally wide readership.

What equality means in three modern democracies, both to leaders of important groups and to challengers of the status quo, is the subject of this wide-ranging canvass of perceptions and policy. It is based on extensive questionnaire data gathered from leaders in various segments of society in each countrybusiness, labor unions, farm organizations, political parties, the media-as well as from groups that are seeking greater equalityfeminists, black leaders in the United States, leaders of the Burakumin in Japan. The authors describe the extent to which the same meanings of equality exist, both within and across nations, and locate the areas of consensus and conflict over equality. No other book has compared data of this sort for these purposes.



The authors address several major substantive and theoretical issues: the role of values in relation to egalitarian outcomes; the comparison of values and perceptions about equality in economics (income equality) and politics (equality of influence); and the difference among the nations in the ways political institutions affect the incorporation of new demands for equality into the policymaking process. They pay particular attention to how policy is set on issues of gender equality.

This book will be controversial, for some see no room in the understanding of political economy for the analysis of values. It will be consulted by a general audience interested in politics and culture as well as by social scientists. Elites and the Idea of Equality is an informative sequel to Equality in America by Sidney Verba and Gary R. Orren (Harvard University Press), which considers similar topics in a national context.