Five central ideas unify the collection: the objective basis for class in different social orders; people's understanding of class in relation to race and gender; the relation of ideologies of class to realities of class; the U.S. managerial middle-class denial of class and emphasis on meritocracy in relation to increasing economic insecurity; and personal responses to economic insecurity and their political implications.
Anthropologists who want to understand the nature and dynamics of culture must also understand the nature and dynamics of class. The Anthropological Study of Class and Consciousness addresses the role of the concept of class as an analytical construct in anthropology and how it relates to culture. Although issues of social hierarchy have been studied in anthropology, class has not often been considered as a central element. Yet a better understanding of its role in shaping culture, consciousness, and people's awareness of their social and natural world would in turn lead to better understanding of major trends in social evolution as well as contemporary society. This book will be of great interest to students and scholars of anthropology, labor studies, ethnohistory, and sociology.
Lange draws on 152 interviews with YouTube participants at gatherings throughout the United States, content analyses of more than 300 videos, observations of interactions on and off the site, and participant-observation. She documents how the introduction of monetization options impacted perceived opportunities for open sharing and creative exploration of personal and social messages. Lange’s book provides new insight into patterns of digital migration, YouTube’s influence on off-site interactions, and the emotional impact of losing control over images. The book also debunks traditional myths about online interaction, such as the supposed online/offline binary, the notion that anonymity always degrades public discourse, and the popular characterization of online participants as over-sharing narcissists.
YouTubers' experiences illustrate fascinating hybrid forms of contemporary sociality that are neither purely mediated nor sufficient when conducted only in person. Combining intensive ethnography, analysis of video artifacts, and Lange’s personal vlogging experiences, the book explores how YouTubers are creating a posthuman collective characterized by interaction, support, and controversy. In analyzing the tensions between YouTubers' idealistic goals of sociality and the site's need for monetization, Thanks for Watching makes crucial contributions to cultural anthropology, digital ethnography, science and technology studies, new media studies, communication, interaction design, and posthumanism.
For its perceptive analysis of video blogging for self-expression and sociality, Thanks for Watching received the Franklyn S. Haiman Award for Distinguished Scholarship in Freedom of Expression (2020), from the National Communication Association.
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