In the American book trade, Alfred A. Knopf, Inc., and its inimitable logo featuring a borzoi wolfhound have come to signify the pinnacle of prestigious publishing. Launched in 1915 by a dynamic twenty-two-year-old and his refined fiancée, Blanche Wolf, the firm soon developed a reputation for excellence, quickly overcoming outsider status to forge a unique identity that has endured well past its founders' lifetimes.

Capturing the little-known early history of Knopf, The Art of Prestige explores the origins of the company's rise to success during the Jazz Age, when Alfred and Blanche established themselves as literary impresarios on both sides of the Atlantic. Drawing on key archival documents from all phases of the publishing process, Amy Root Clements reconstructs the turning points and rhetorical exchanges that made Knopf's initial books noteworthy, from the acquisitions process to design, consumer marketing, and bookselling.

Lasting cornerstones of the young firm include alliances with pivotal figures in the world of graphic arts and book production and with European publishers who brought numerous Nobel Prize winners to the Borzoi list during the company's first fifteen years. Other featured luminaries include the American authors Willa Cather, Dashiell Hammett, and Langston Hughes. The Art of Prestige also examines Alfred Knopf's ancestry, up-bringing, and formal education at Columbia, as well as his apprenticeships with Frank Nelson Doubleday and Mitchell Kennerley—factors that would influence his business decisions for years to come.

The result is a portrait of innovative branding that seamlessly merged book production with book promotion in a literary landscape that was ripe for transformation.

As head of Suhrkamp Verlag, a premier German publishing house, Siegfried Unseld is eminently qualified to write about the relationship between authors and their publishers—and he does so here with engaging partisan enthusiasm. Long familiar with what he terms the Janus-headed nature of the publishing profession, Unseld considers the dual responsibilities of a publisher: in one direction, his responsibility for the material success of his firm; and in the other, his responsibility to the intellectual ideals and spiritual requirements of his authors.

Through close examination of four writers, Unseld shows how the author's personality can affect the publisher's dilemma. Hermann Hesse, by virtue of his loyalty and his desire for financial independence, enjoyed an exemplary relationship with his publishers. With Bertolt Brecht it was all confusion; with Rainer Maria Rilke, a one-author-one-publisher lifetime alliance; with Swiss poet Robert Walser, a mire of difficulties ("Each book printed," he once said, was "a grave for its author").

Every book has a story of its own, a path leading from the initial idea that sparked it to its emergence into the world in published form. No two books follow quite the same path, but all are shaped by a similar array of market forces and writing craft concerns as well as by a cast of characters stretching beyond the author.
Behind the Book explores how eleven contemporary first-time authors, in genres ranging from post-apocalyptic fiction to young adult fantasy to travel memoir, navigated these pathways with their debut works. Based on extensive interviews with the authors, it covers the process of writing and publishing a book from beginning to end, including idea generation, developing a process, building a support network, revising the manuscript, finding the right approach to publication, building awareness, and ultimately moving on to the next project. It also includes insights from editors, agents, publishers, and others who helped to bring these projects to life.
Unlike other books on writing craft, Behind the Book looks at the larger picture of how an author’s work and choices can affect the outcome of a project. The authors profiled in each story open up about their challenges, mistakes, and successes. While their paths to publication may be unique, together they offer important lessons that authors of all types can apply to their own writing journeys.

From the marginalia of their readers to the social and cultural means of their production, books bear the imprint of our humanity. Embodying the marks, traces, and scars of colonial survival, Indigenous books are contested spaces. A constellation of nontextual components surrounded Native American–authored publications of the long nineteenth century, shaping how these books were read and understood—including illustrations, typefaces, explanatory prefaces, appendices, copyright statements, author portraits, and more.

Centering Indigenous writers, Book Anatomy explores works from John Rollin Ridge, Sarah Winnemucca Hopkins, Pretty Shield, and D’Arcy McNickle published between 1854 and 1936. In examining critical moments of junction between Indigenous books and a mainstream literary marketplace, Amy Gore argues that the reprints, editions, and paratextual elements of Indigenous books matter: they embody a frontline of colonization in which Native authors battle the public perception and reception of Indigenous books, negotiate representations of Indigenous bodies, and fight for authority and ownership over their literary work.

Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full- or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry.

The Business of Being a Writer offers the business education writers need but so rarely receive. It is meant for early-career writers looking to develop a realistic set of expectations about making money from their work or for working writers who want a better understanding of the industry. Writers will gain a comprehensive picture of how the publishing world works—from queries and agents to blogging and advertising—and will learn how they can best position themselves for success over the long term.

Jane Friedman has more than twenty years of experience in the publishing industry, with an emphasis on digital media strategy for authors and publishers. She is encouraging without sugarcoating, blending years of research with practical advice that will help writers market themselves and maximize their writing-related income. It will leave them empowered, confident, and ready to turn their craft into a career.

In the 1840s and 1850s, as the market revolution swept the United States, the world of literature confronted for the first time the gaudy glare of commercial culture. Amid growing technological sophistication and growing artistic rejection of the soullessness of materialism, authorship passed from an era of patronage and entered the clamoring free market. In this setting, romantic notions of what it meant to be an author came under attack, and authors became professionals.

In lively and provocative writing, David Dowling moves beyond a study of the emotional toll that this crisis in self-definition had on writers to examine how three sets of authors—in pairings of men and women: Harriet Wilson and Henry David Thoreau, Fanny Fern and Walt Whitman, and Rebecca Harding Davis and Herman Melville—engaged with and transformed the book market. What were their critiques of the capitalism that was transforming the world around them? How did they respond to the changing marketplace that came to define their very success as authors? How was the role of women influenced by these conditions?

Capital Letters concludes with a fascinating and daring transhistorical comparison of how two superstar authors—Herman Melville in the nineteenth century and Stephen King today—have negotiated the shifting terrain of the literary marketplace. The result is an important contribution to our understanding of print culture and literary work.

Readers do not always take into account how books that combine image and text make their meanings. But for the Pre-Raphaelite poet Christina Rossetti, such considerations were central.

Christina Rossetti and Illustration maps the production and reception of Rossetti’s illustrated poetry, devotional prose, and work for children, both in the author’s lifetime and in posthumous twentieth-century reprints.

Lorraine Janzen Kooistra’s reading of Rossetti’s illustrated works reveals for the first time the visual-verbal aesthetic that was fundamental to Rossetti’s poetics. Her exhaustive archival research brings to light new information on how Rossetti’s commitment to illustration and attitudes to copyright and control influenced her transactions with publishers and the books they produced. Janzen Kooistra also tracks the poet’s reception in the twentieth century through a complex web of illustrated books produced for a wide range of audiences.

Analyzing an impressive array of empirical data, Janzen Kooistra shows how Rossetti’s packaging for commodity consumption—by religious presses, publishers of academic editions and children’s picture books, and makers of erotica and collectibles—influenced the reception of her work and her place in literary history.

In Culture, Genre, and Literary Vocation, Michael Davitt Bell charts the important and often overlooked connection between literary culture and authors' careers. Bell's influential essays on nineteenth-century American writers—originally written for such landmark projects as The Columbia Literary History of the United States and The Cambridge History of American Literature—are gathered here with a major new essay on Richard Wright.

Throughout, Bell revisits issues of genre with an eye toward the unexpected details of authors' lives, and invites us to reconsider the hidden functions that terms such as "romanticism" and "realism" served for authors and their critics. Whether tracing the demands of the market or the expectations of readers, Bell examines the intimate relationship between literary production and culture; each essay closely links the milieu in which American writers worked with the trajectory of their storied careers.

The late eighteenth century witnessed an explosion of intellectual activity in Scotland by such luminaries as David Hume, Adam Smith, Hugh Blair, William Robertson, Adam Ferguson, James Boswell, and Robert Burns. And the books written by these seminal thinkers made a significant mark during their time in almost every field of polite literature and higher learning throughout Britain, Europe, and the Americas. 

In this magisterial history, Richard B. Sher breaks new ground for our understanding of the Enlightenment and the forgotten role of publishing during that period. The Enlightenment and the Book seeks to remedy the common misperception that such classics as The Wealth of Nations and The Life of Samuel Johnson were written by authors who eyed their publishers as minor functionaries in their profession. To the contrary, Sher shows how the process of bookmaking during the late eighteenth-century involved a deeply complex partnership between authors and their publishers, one in which writers saw the book industry not only as pivotal in the dissemination of their ideas, but also as crucial to their dreams of fame and monetary gain. Similarly, Sher demonstrates that publishers were involved in the project of bookmaking in order to advance human knowledge as well as to accumulate profits. 

The Enlightenment and the Book explores this tension between creativity and commerce that still exists in scholarly publishing today. Lavishly illustrated and elegantly conceived, it will be must reading for anyone interested in the history of the book or the production and diffusion of Enlightenment thought.

Based on extensive fieldwork at two well-known commercial publishers of scholarly books, Walter W. Powell details the different ways in which both internal politics and external networks influence decisions about what should be published. Powell focuses on the work of acquisitions editors: how they decide which few manuscripts, out of hundreds, to sponsor for publication; how editorial autonomy is shaped, but never fully curbed, by unobtrusive controls; and how the search process fits into the social structure of the American academy. Powell's observations—and the many candid remarks of publishers and their staffs—recreate the workaday world of publishing.

Throughout, the sociology of organizations and of culture serves as Powell's interpretive framework. Powell shows how scholarly publishers help define what is "good" social science research and how the history and tradition of a publishing house contribute to the development of an organizational identity. Powell's review of actual correspondence, from outside letters proposing projects to internal "kill" letters of rejection, suggests that editors and authors at times form their own quasi-organization with external allegiances and bonds beyond those of the publishing house.

"This is a welcome addition to the literature on the life of the organizations that produce our science and our culture. Powell's intimate look at two scholarly publishing companies has an insider's appreciation of the book business and an outsider's eye for questions the editors are not asking themselves."—Michael Schudson, University of California at San Diego

"Getting Into Print will long be the book about how academic editors choose the titles they sponsor. Even experienced editors and authors will find new insights here and revealing comparisons with decision-making in other kinds of organizations."—Edward Tenner, Los Angeles Times Book Review

"Getting Into Print is an unusually outstanding ethnographic study in that it reflects the evocative richness of detail associated with the ethnographic approach while simultaneously maintaining a clear-headed, analytical distance from the subject that allows for a meaningful theoretical contribution. Powell is an astute ethnographer who presents a vital and compelling 'insider's view' of the decision-making process in scholarly publishing, making this book fascinating reading for all those involved in the 'publish-or-perish' syndrome."—Barbara Levitt, American Journal of Sociology

Just as mass-market magazines and cheap books have played important roles in the creation of an American identity, those skilled craftsmen (and women) whose careers are the subjects of Ronald Weber’s narrative profoundly influenced the outlook and strategies of the high-culture writers who are generally the focus of literary studies.

Hired Pens, a history of the writing profession in the United States, recognizes the place of independent writers who wrote for their livelihood from the 1830s and 1840s, with the first appearance of a broad-based print culture, to the 1960s.

Many realist authors began on this American Grub Street. Jack London turned out hackwork for any paying market he could find, while Scott Fitzgerald’s stories in slick magazines in the 1920s and early ’30s established his name as a writer.

From Edgar Allen Poe’s earliest forays into writing for pay to Sylvia Plath’s attempts to produce fiction for mass-circulation journals, Hired Pens documents without agenda the evolution of professional writing in all its permutations—travel accounts, sport, popular biography and history, genre and series fiction—and the culture it fed.

Kurt Wolff (1887-1963) was a singular presence in the literary world of the twentieth century, a cultural force shaping modern literature itself and pioneering significant changes in publishing. During an intense, active career that spanned two continents and five decades, Wolff launched seven publishing houses and nurtured an extraordinary array of writers, among them Franz Kafka, Lou Andreas-Salomé, Boris Pasternak, Günter Grass, Robert Musil, Paul Valéry, Julian Green, Lampedusa, and Anne Morrow Lindbergh.

Available for the first time in paperback, this book is a succinct distillation of the work and thought of William Charvat, a pioneer in the study of the history of the American book. This burgeoning field of inquiry investigates the social and cultural context of the act of literary creation by relating it to the modes of its production and distribution. This new edition of Literary Publishing in America contains an afterword by Michael Winship that discusses scholarship in the field since publication of Charvat's groundbreaking work.

Rarely have genres of literary expression been looked upon or read as commodities within a market system; we tend to think of our literature as "pure," untainted by any interaction with the world of commerce. Critical accounts of modernism are frequently theorized across the divide between the project itself and the larger marketplace, the world of consumption. Marketing Modernisms calls into question this curious separation and examines the material, intellectual, and ideological practices that comprise the notion of "marketing." Marketing Modernisms is concerned with Anglo-American modernists and their potential readers in both the popular audience and the academy. Examining the forms of promotion employed by book publishing houses, in the editorial offices of literary magazines, and in the minds of modern writers, the essays bring to the fore little-known connections between writers such as Ezra Pound, T. S. Eliot, James Joyce, Virginia Woolf, and Langston Hughes, and the commercial marketplace they engaged. The book's provocative themes include the strategies that modernists and their publishers employed to market their work, to fashion themselves as artists or celebrities, and to bridge the gap between an avant-garde elite and the popular reader. Other essays explore the difficulties confronted by women, African American, and gay and lesbian writers in gaining literary acceptance and achieving commercial representation while maintaining the gendered, racial, and sexual aspects of their lives.

In this sophisticated application of modern Marxist thought, N. N. Feltes demonstrates the determining influence of nineteenth-century publishing practices on the Victorian novel. His dialectical analysis leads to a comprehensive explanation of the development of capitalist novel production into the twentieth century.

Feltes focuses on five English novels: Dickens's Pickwick Papers, Thackeray's Henry Esmond, Eliot's Middlemarch, Hardy's Tess of the d'Urbervilles, and Forster's Howards End. Published at approximately twenty year intervals between 1836 and 1920, they each represent a different first-publication format: part-issue, three-volume, bimonthly, magazine-serial, and single-volume. Drawing on publishing, economic, and literary history, Feltes offers a broad, synthetic explanation of the relationship between the production and format of each novel, and the way in which these determine, in the last instance, the ideology of the text.

Modes of Production in Victorian Novels provides a Marxist structuralist analysis of historical events and practices described elsewhere only empirically, and traces their relationship to literary texts which have been analyzed only idealistically, thus setting these familiar works firmly and perhaps permanently into a framework of historic materialism.

A new perspective on a book that transformed Victorian illustration into a stand-alone art. Edward Moxon’s 1857 edition of Alfred, Lord Tennyson’s Poems dramatically redefined the relationship between images and words in print. Cooke’s study, the first book to address the subject in over 120 years, presents a sweeping analysis of the illustrators and the complex and challenging ways in which they interpreted Tennyson’s poetry. This book considers the volume’s historical context, examining in detail the roles of publisher, engravers, and binding designer, as well as the material difficulties of printing its fine illustrations, which recreate the effects of painting. Arranged thematically and reproducing all the original images, the chapters present a detailed reappraisal of the original volume and the distinctive culture that produced it.

• All authors desire to get their books into the hands of as many readers as possible. Though it is a publisher’s role to aid and assist authors in marketing and publicity for every book, the role of any publisher necessarily takes a back seat to your all-important efforts. Nobody else can do this essential work as effectively as you can.

• This handbook will prepare you to take the lead in executing your own publicity plan. It is designed to guide you, step-by-step, through the process of making a success of your book. It’s jam-packed with the essential tools, ideas, and resources you’ll need to achieve that goal, from an independent publisher who has provided a launching pad for authors like Ilya Kaminsky, Aimee Nezhukumatathil, Jennifer Michael Hecht, Maggie Smith, Matthew Zapruder, and 250 others.

• Thoroughly and joyfully embrace the notion of self-promotion, knowing that it’s the book—your book—you’re breathing life into. You wouldn’t have written and published your book if you didn’t believe in it, and in yourself, as a writer with important artistic talent to share. Your publisher believes in you. Your family and friends believe in you. Your current readers believe in you. And future readers will believe in you.

Jeffrey Levine, Publisher, Tupelo Press

You’ll learn the essentials for book marketing as an indie author in a digital age:
• Develop your author image and brand across social channels
• Create an engaging social media presence
• Grow your audience and meaningfully connect with them
• Build an attractive, searchable website—no coding skills needed
• Launch a publicity campaign that gets you reviews
• Ensure your book is on bookstore and library shelves
• Practice mindful literary citizenship
• Learn from Tupelo authors (who were in your shoes not too long ago!)

"Well argued and documented, Politics and Scholarship is a fascinating reading of a broader historical perspective of feminist concerns than just the three journals of focus: Feminist Studies, Frontiers, and Signs. The author's historical framework establishes an important overview that should have greater visibility."
-- J'nana Morse Sellery, coauthor of Elizabeth Bowen: A Bibliography
 

The Blackwell Collections—the archive of the well-loved bookselling and publishing company—are full of surprises. There are warrior women no longer prepared to suffer the fate of a spellbound princess, scholarly apprentices giving themselves an Oxford education, and reluctant radicals publishing in protest against the authorities who sent so many to “certain death” in the Great War. Amid the many unknown authors the Blackwells published are famous names: J. R. R Tolkien, John Buchan, Wilfred Owen, John Betjeman, Dorothy L Sayers, Vera Brittain, Edith Sitwell, and Laurence Binyon, who is recollected whenever For the Fallen is read. But the memoirs, letters, and journals of “ordinary people” who worked for the family also deserve a hearing. The diary of Will King, a real-life Jude the Obscure, stands out. Its astonishing record of what he read and his mordant dissection of the texts amounts to a critique of English culture between 1910 and 1950. Together with the stories of three generations of B. H. Blackwells and their diverse associates, the book provides a panel of nineteenth- and early twentieth-century history far beyond Oxford.

In Thinking Outside the Book, Augusta Rohrbach works through the increasing convergences between digital humanities and literary studies to explore the meaning and primacy of the book as a literary, material, and cultural artifact. Rohrbach assembles a rather unlikely cohort of nineteenth-century women writers—Jane Johnston Schoolcraft, Sojourner Truth, Hannah Crafts, Augusta Evans, and Mary Chesnut—to consider the publishing culture of their period from the perspective of our current digital age, bringing together scholarly concepts from both print culture and new media studies.

In nineteenth-century America, women from a variety of racial and class affiliations were bombarding the print market with their literary productions, taking advantage of burgeoning rates of literacy and advances in publishing technology. Their work challenged prevailing modes of authorship and continues to do so today. Each chapter of Thinking Outside the Book positions a focal figure as both paradigmatic and problematic within the context of key terms that define the study of the book. In lieu of terms such as literacy, authorship, publication, edition, and editor, Rohrbach develops an alternate typology that includes mediation, memory, history, testimony, and loss. Recognizing that the field spans radio, cinema, television, and the Internet, she draws comparisons to the present day, when Web 2.0 allows writers from varying backgrounds and positions to seek out readers without "gatekeepers" limiting their exposure.

More than a literary history, this book takes up theories of recovery, literacy, authorship, narrative, the book, and new media in connection with race, gender, class, and region.

Did the emergence of a free press liberate eighteenth-century American authors? Most critics and historians have assumed so. In a study certain to force a rethinking of early American literary culture, Grantland S. Rice overturns this dominant view. Rice argues that the lapse of Puritan censorship, the consolidation of copyright law, and the explosion of a commercial print culture confronted writers in the new United States with a striking predicament: the depoliticization and commodification of public expression.

Rice shows that the rigorous censorship practiced by Puritan authorities conferred an implicit prestige on texts as civic interventions, helping to foster a vigorous and indigenous tradition of sociopolitical criticism. With special attention to the sudden emergence of the novel in post-revolutionary America, Rice reveals how the emergence of economic liberalism undermined the earlier tradition of political writing by transforming American authorship from an expression of individual civic conscience to a market-oriented profession.

Includes discussions of the writings of Benjamin Franklin, Michel-Guillaume-Jean de Crèvecoeur, and Hugh Henry Brackenridge.

 

The Reconstruction years would see Whitman transformed from newspaper editor and staff journalist to celebrity contributor and nationally recognized public lecturer, a transformation driven as much by material developments in the nation as by his own professional and poetic ambitions while he expanded and cemented his place in the American literary landscape. Buinicki places Whitman’s postwar periodical publications and business interests in context, closely examining his “By the Roadside” cluster as well as MemorandaDuring the War and Specimen Days as part of his larger project of personal and artistic reintegration. He traces Whitman’s shifting views of Ulysses S. Grant as yet another way to understand the poet’s postwar life and profession and reveals the emergence of Whitman the public historian at the end of Reconstruction.

 

Whitman’s personal reconstruction was political, poetic, and public, and his prose writings, like his poetry, formed a major part of the postwar figure that he presented to the nation. Looking at the poet’s efforts to absorb the war into his own reconstruction narrative, Martin Buinicki provides striking new insights into the evolution of Whitman’s views and writings.

Research publications have always been key to building a successful career in science, yet little if any formal guidance is offered to young scientists on how to get research papers peer reviewed, accepted, and published by leading scientific journals. With What Editors Want, Philippa J. Benson and Susan C. Silver, two well-respected editors from the science publishing community, remedy that situation with a clear, straightforward guide that will be of use to all scientists.

Benson and Silver instruct readers on how to identify the journals that are most likely to publish a given paper, how to write an effective cover letter, how to avoid common pitfalls of the submission process, and how to effectively navigate the all-important peer review process, including dealing with revisions and rejection. With supplemental advice from more than a dozen experts, this book will equip scientists with the knowledge they need to usher their papers through publication.

The American nineteenth century witnessed a media explosion unprecedented in human history. New communications technologies seemed to be everywhere, offering opportunities and threats that seem powerfully familiar to us as we experience today’s digital revolution. Walt Whitman’s poetry reveled in the potentials of his time: “See, the many-cylinder’d steam printing-press,” he wrote, “See, the electric telegraph, stretching across the Continent, from the Western Sea to Manhattan.”

Still, as the budding poet learned, books neither sell themselves nor move themselves: without an efficient set of connections to get books to readers, the democratic media-saturated future Whitman imagined would have remained warehoused. Whitman’s works sometimes ran through the “many-cylinder’d steam printing press” and were carried in bulk on “the strong and quick locomotive.” Yet during his career, his publications did not follow a progressive path toward mass production and distribution. Even at the end of his life, in the 1890s as his fame was growing, the poet was selling copies of his latest works by hand to visitors at his small house in Camden, New Jersey. Mass media and centralization were only one part of the rich media world that Whitman embraced.

Whitman’s Drift asks how the many options for distributing books and newspapers shaped the way writers wrote and readers read. Writers like Whitman spoke to the imagination inspired by media transformations by calling attention to connectedness, to how literature not only moves us emotionally, but moves around in the world among people and places. Studying that literature and how it circulated can help us understand not just how to read Whitman’s works and times, but how to understand what is happening to our imaginations now, in the midst of the twenty-first century media explosion. 
 

Examining the ways the publishing experiences of Conrad, Joyce, and Lawrence affected their fiction, Wexler draws on diverse sources of evidence to challenge some of the myths of modernism.

The turn of the twentieth century was a period of experimental possibility for U.S. ethnic literature as a number of writers of color began to collaborate with the predominantly white publishing trade to make their work commercially available. In this new book, Lucas A. Dietrich analyzes publishers' and writers' archives to show how authors—including María Amparo Ruiz de Burton, Charles W. Chesnutt, Finley Peter Dunne, W. E. B. Du Bois, and Sui Sin Far—drew readers into their texts by subverting existing stereotypes and adapting styles of literary regionalism and dialect writing.

Writing across the Color Line details how this body of literature was selected for publication, edited, manufactured, advertised, and distributed, even as it faced hostile criticism and frequent misinterpretation by white readers. Shedding light on the transformative potential of multiethnic literature and the tenacity of racist attitudes that dominated the literary marketplace, Dietrich proves that Native American, African American, Latinx, Asian American, and Irish American writers of the period relied on self-caricature, tricksterism, and the careful control of authorial personae to influence white audiences.