Gold Medal – Networking, Social Media, and Communication – Axiom Business Book Awards, 2022JP Morgan Summer Reading List 2022
Survival strategies for communicating in a notification-saturated world
As our ability to pay attention in a world of distractions vanishes, it’s no wonder that our ability to be heard and understood—to convey our messages—is also threatened. Whether working with our teams and customers or communicating with our families and friends, it is increasingly difficult to break through the digital devices that get in the way of communication. And the ubiquity of digital devices means that we are often “multicommunicating,” participating in multiple conversations at once. As a result, our ability to be socially present with an audience requires an intentional approach.
This increased strain on attention has never been more clear than during the global pandemic, when our homes suddenly accommodated both work and family life. What are our options when facing professional communications at all hours? Do we ask for the technology to be put away at the dinner table? Establish other ground rules? What about using digital communications to our advantage—how can we facilitate information-sharing in the midst of a world where we are overwhelmed with content?
Drawing from fifteen years of research, interviews, and experience from teaching students and executives, Jeanine W. Turner offers a framework to navigate social presence at work and at home. By exploring four primary communication choices—budgeted, entitled, competitive, and invitational—Turner shows when and where to employ each strategy to most effectively allocate our attention and command the attention of others. Each chapter includes concrete strategies and concludes with reflection questions and exercises to help readers further explore these decisions in professional and personal relationships.
An eye-opening account of how the information gap in business journalism is eroding civic life and impacting the economy––and how we can fix it
Business owners, consumers, and employees have long relied on the news to make financial decisions—what to buy, who to hire, and what products to sell. In the twenty-first century, that news has shifted. Only the big businesses and executives can afford expensive subscriptions, while most consumers and small business owners are left scrambling to find the news they need to succeed and thrive. The Future of Business Journalism explores how the field evolved into this divide and offers solutions on how business journalism can once again provide the stories and content that a broad society needs.
In The Future of Business Journalism, veteran business journalist and professor Chris Roush explains the causes, reveals the consequences, and offers potential solutions to this pressing problem. Roush delves into how the crisis occurred, from the disintegration of the once-strong relationship between businesses and media to the media’s focus on national coverage at the expense of local news. He reveals how these trends result in major “coverage deserts.”
Roush’s proposal for a way forward shows how businesses, journalists, and media can work together to support the economic and financial literacy needed for an informed citizenry. He recommends that media organizations take advantage of technological innovations to provide better business news content, suggests that journalism programs require budding reporters to take more business courses, and encourages businesses to fund journalism school programs. This insightful overview of the current state of business journalism reveals its strengths and weaknesses and shows how Main Street can regain access to the news it needs.
The key to professional success in Brazil is understanding Brazilians. But how do you understand an unfamiliar culture? Seasoned cross-cultural trainers Orlando R. Kelm and David A. Victor use Victor’s groundbreaking approach of evaluating a culture’s language, environment, social organization, context, authority, nonverbal communication, and time conception to provide a framework for understanding Brazilians and show effective strategies to overcome these communication barriers. The method, referred to as the LESCANT approach makes you the expert evaluator of the culture and helps you easily navigate hurdles that can challenge business relationships.
Each chapter of The Seven Keys to Communicating in Brazil employs memorable anecdotes, business cases on each topic from business professionals, and photographs to address key topics. The authors demonstrate how to evaluate the cultural differences between Brazil and North America and include examples of common communication mistakes. Engaging and accessible, the book helps North Americans master the nuances of the Brazilian language and achieve a real experience of the Brasil dos brasileiros.
Nationally recognized communication coach and four-time Emmy Awardûwinning broadcaster Steve Adubato has been teaching, writing, and thinking about comm¡unication, leadership, and crisis communication for nearly two decades. In What Were They Thinking? Adubato examines twenty-two controversial and complex public relations and media mishaps, many of which were played out in public. Among cases and people discussed are:
Arranged in short chapters detailing each case individually, the book provides a brief history of the topics and answers the questions: Who got it right? Who got it wrong? What can the rest of us learn from them?
Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.
Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.
So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who:
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