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The Netherlands and the Oil Crisis
Business as Usual
Duco Hellema, Cees Wiebes, and Toby White
Amsterdam University Press, 2004
This incisive study examines the role of the Netherlands in the October War and the oil crisis of 1973. The authors contend that the actions of the Dutch government were hypocritical: the Dutch government faced a domestic crisis when an oil embargo was levied against them by Arab countries for selling arms to Israel; yet after oil began arriving again two months later, the Dutch rejected a proposal for a stricter interventionist energy policy within the European Union. A probing and thought-provoking study, The Netherlands and the Oil Crisis draws on previously unavailable archival sources to shed new light on a pivotal moment in contemporary Dutch history.
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Networked
Business and Politics in Decentralizing Indonesia, 1998-2004
Wahyu Prasetyawan
National University of Singapore Press, 2018
B. J. Habibie may have served the shortest term of any of Indonesia’s presidents, but his push for decentralization would affect the country for decades. Habibie came to power in 1998 and immediately set to work restructuring the government. He gave local districts more power, allowing them to elect their own leaders and create their own bylaws. After years of authoritarian rule, these reforms were meant to return power to the people. But that led to local governments engaging in bureaucratic and political conflict with the central government over control of valuable natural resources and the distribution of the revenue they generated. Decentralization became the most important political economic development in Indonesia of the past thirty years.
Networked Business and Politics in Decentralizing Indonesia evaluates three cases of deep-seated political conflict and intrigue including central government, local governments, and multinational companies. It looks at how the structure of the national political economy has changed as the result of local politicians becoming involved in disputes with the national government over control of natural resources. It also analyzes how these changes will affect the distribution of wealth in the country as well as Indonesia’s evolving democratic politics and modes of governance.
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A New Brand of Business
Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
Douglas B. Ward
Temple University Press, 2009

Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits.  

In A New Brand of Business, Douglas Ward provides an intriguing business history that explains how and why Curtis developed its market research division. He reveals the evolution and impact of Parlin’s work, which understood how readers and advertisers in the emerging consumer economy looked at magazines and advertisements. Ward also examines the cultural and social reasons for the development and use of market research—particularly in regard to Curtis’ readership of upper-income elites. The result weaves the stories of Parlin and Curtis into the changes taking place in American business and advertising in the early twentieth century.

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Nickelodeons and Black Vaudeville
The Forgotten Story of Amanda Thorp
Kathi Clark Wong
University of Tennessee Press, 2023
In an era of online streaming, it may be difficult to recognize the importance of a woman who in 1908 established the first silent movie theater in Richmond, Virginia: the Dixie nickelodeon. But Amanda Thorp, an independent, self-made woman, was on the ground floor of a popular culture that would grow to be enormously influential in our modern era. In Nickelodeons and Black Vaudeville: The Forgotten Story of Amanda Thorp, Kathi Clark Wong’s extensive archival research uncovers Thorp’s impressive contributions not only to moviegoing and its growth in America, but also perhaps even more surprisingly, Thorp’s support of early Black vaudeville in the Jim Crow South.

Movie theater entrepreneurs like Thorp, who got her start at her Wonderland Theater in Bucyrus, Ohio, helped create our culture’s insatiable appetite for film. But it was after she established the Dixie in Richmond, that Thorp—a White woman—also saw a market for providing Black-centric entertainment. She converted the Dixie to all-Black patronage and began to bring in scores of Black vaudeville acts. Later, she built the Hippodrome Theater, in the heart of Richmond’s now-historic Jackson Ward, expressly for Black entertainment. Though she eventually left the field of Black entertainment behind, Thorp developed other movie venues in Richmond that brought in tens of thousands of (White) moviegoers over the years and which were widely admired for their elaborate trappings.

Thanks to Wong’s research, contemporary readers can now benefit from the story of Amanda Thorp, a woman who amidst severe gender role constraints not only claimed social capacity on the crest of a rapidly growing industry but also, almost inadvertently, contributed to the success of early Black vaudeville, a subject which thus far has not received the scholarly attention it deserves.
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No Birds of Passage
A History of Gujarati Muslim Business Communities, 1800–1975
Michael O’Sullivan
Harvard University Press, 2023

A sweeping account of three Gujarati Muslim trading communities, whose commercial success over nearly two centuries sheds new light on the history of capitalism, Islam, and empire in South Asia.

During the nineteenth century, three Gujarati Muslim commercial castes—the Bohras, Khojas, and Memons—came to dominate Muslim business in South Asia. Although these communities constitute less than 1 percent of South Asia’s Muslim population, they are still disproportionately represented among the region’s leading Muslim-owned firms today. In No Birds of Passage, Michael O’Sullivan argues that the conditions enabling their success have never been understood, thanks to stereotypes—embraced equally by colonial administrators and Muslim commentators—that estrange them from their religious identity. Yet while long viewed as Hindus in all but name, or as “Westernized” Muslims who embraced colonial institutions, these groups in fact entwined economic prerogatives and religious belief in a distinctive form of Muslim capitalism.

Following entrepreneurial firms from Gujarat to the Hijaz, Hong Kong, Mombasa, Rangoon, and beyond, O’Sullivan reveals the importance of kinship networks, private property, and religious obligation to their business endeavors. This paradigm of Muslim capitalism found its highest expression in the jamaats, the central caste institutions of each community, which combined South Asian, Islamicate, and European traditions of corporate life. The jamaats also played an essential role in negotiating the position of all three groups in relation to British authorities and Indian Muslim nationalists, as well as the often-sharp divisions within the castes themselves.

O’Sullivan’s account sheds light on Gujarati Muslim economic life from the dawn of colonial hegemony in India to the crisis of the postcolonial state, and provides fascinating insights into the broader effects of capitalist enterprise on Muslim experience in modern South Asia.

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No Way but to Fight
George Foreman and the Business of Boxing
By Andrew R. M. Smith
University of Texas Press, 2020

Olympic gold medalist. Two-time world heavyweight champion. Hall of Famer. Infomercial and reality TV star. George Foreman’s fighting ability is matched only by his acumen for selling. Yet the complete story of Foreman’s rise from urban poverty to global celebrity has never been told until now.

Raised in Houston’s “Bloody Fifth” Ward, battling against scarcity in housing and food, young Foreman fought sometimes for survival and other times just for fun. But when a government program rescued him from poverty and introduced him to the sport of boxing, his life changed forever.

In No Way but to Fight, Andrew R. M. Smith traces Foreman’s life and career from the Great Migration to the Great Society, through the Cold War and culture wars, out of urban Houston and onto the world stage where he discovered that fame brought new challenges. Drawing on new interviews with George Foreman and declassified government documents, as well as more than fifty domestic and international newspapers and magazines, Smith brings to life the exhilarating story of a true American icon. No Way but to Fight is an epic worthy of a champion.

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Nobody Grew but the Business
On the Life and Work of William Gaddis
Joseph Tabbi
Northwestern University Press, 2015

Finalist, 2016 Society for Midland Authors Award for Biography & Memoir

During his lifetime, William Gaddis (1922–1998) evaded biographical questions, never read from his work publicly, and didn’t allow his photograph to appear on his books. Before his novel J R (1975) won Gaddis the National Book Award and some measure of renown, he had given up the bohemian world of 1950s Greenwich Village for a series of corporate jobs that both paid the bills and provided an inside view of the encroachment of market values into every corner of American culture.

By illustrating the interconnectedness of Gaddis’s life and work, Tabbi, among his foremost interpreters, demystifies the “difficult author” and shows a writer who was as attuned as any to the way Americans talk, and who sensitively chronicled the gradual commodification of artistic endeavor. Illuminating, heartbreaking, and masterful, Tabbi’s book gives us the most subtly drawn portrait to date of one of the twentieth century’s seminal novelists.

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