An eye-opening portrait of global capitalism spanning 150 years, told through the history of the Tata corporation.
Nearly a century old, the grand façade of Bombay House is hard to miss in the historic business district of Mumbai. This is the iconic global headquarters of the Tata Group, a multinational corporation that produces everything from salt to software. After getting their start in the cotton and opium trades, the Tatas, a Parsi family from Navsari, Gujarat, ascended to commanding heights in the Indian economy by the time of independence in 1947. Over the course of its 150-year history Tata spun textiles, forged steel, generated hydroelectric power, and took to the skies. It also faced challenges from restive workers fighting for their rights and political leaders who sought to curb its power.
In this sweeping history, Mircea Raianu tracks the fortunes of a family-run business that was born during the high noon of the British Empire and went on to capture the world’s attention with the headline-making acquisition of luxury car manufacturer Jaguar Land Rover. The growth of Tata was a complex process shaped by world historical forces: the eclipse of imperial free trade, the intertwined rise of nationalism and the developmental state, and finally the return of globalization and market liberalization. Today Tata is the leading light of one of the world’s major economies, selling steel, chemicals, food, financial services, and nearly everything else, while operating philanthropic institutions that channel expert knowledge in fields such as engineering and medicine.
Based on painstaking research in the company’s archive, Tata elucidates how a titan of industry was created and what lessons its story may hold for the future of global capitalism.
“This is a sophisticated and fascinating argument written in a very enjoyably entertaining style. It is hard for me to see how readers initially interested in these texts will not be ‘swept off their feet’ by the core assertions of this author, and the devastatingly comprehensive way in which he demonstrates those arguments.”
—Brent Steele, University of Kansas
In Textual Conspiracies, James R. Martel applies the literary, theological, and philosophical insights of Walter Benjamin to the question of politics and the predicament of the contemporary left. Through the lens of Benjamin’s theories, as influenced by Kafka, of the fetishization of political symbols and signs, Martel looks at the ways in which various political and literary texts “speak” to each other across the gulf of time and space, thereby creating a “textual conspiracy” that destabilizes grand narratives of power and authority and makes the narratives of alternative political communities more apparent.
However, in keeping with Benjamin’s insistence that even he is complicit with the fetishism that he battles, Martel decentralizes Benjamin’s position as the key theorist for this conspiracy and contextualizes Benjamin in what he calls a “constellation” of pairs of thinkers and writers throughout history, including Alexis de Tocqueville and Edgar Allen Poe, Hannah Arendt and Federico García Lorca, and Frantz Fanon and Assia Djebar.
Contributors. Anthony Baker, Daniel M. Bell Jr., Phillip Blond, Simon Critchley, Conor Cunningham, Creston Davis, William Desmond, Hent de Vries, Terry Eagleton, Rocco Gangle, Philip Goodchild, Karl Hefty, Eleanor Kaufman, Tom McCarthy, John Milbank, Antonio Negri, Catherine Pickstock, Patrick Aaron Riches, Mary-Jane Rubenstein, Regina Mara Schwartz, Kenneth Surin, Graham Ward, Rowan Williams, Slavoj Žižek
Christian Gauss Award Shortlist
Winner of the ASAP Book Prize
A Literary Hub Book of the Year
“Makes the case that the gimmick…is of tremendous critical value…Lies somewhere between critical theory and Sontag’s best work.”
—Los Angeles Review of Books
“Ngai exposes capitalism’s tricks in her mind-blowing study of the time- and labor-saving devices we call gimmicks.”
—New Statesman
“One of the most creative humanities scholars working today…My god, it’s so good.”
—Literary Hub
“Ngai is a keen analyst of overlooked or denigrated categories in art and life…Highly original.”
—4Columns
“It is undeniable that part of what makes Ngai’s analyses of aesthetic categories so appealing…is simply her capacity to speak about them brilliantly.”
—Bookforum
“A page turner.”
—American Literary History
Deeply objectionable and yet strangely attractive, the gimmick comes in many guises: a musical hook, a financial strategy, a striptease, a novel of ideas. Above all, acclaimed theorist Sianne Ngai argues, the gimmick strikes us both as working too little (a labor-saving trick) and working too hard (a strained effort to get our attention).
When we call something a gimmick, we register misgivings that suggest broader anxieties about value, money, and time, making the gimmick a hallmark of capitalism. With wit and critical precision, Ngai explores the extravagantly impoverished gimmick across a range of examples: the fiction of Thomas Mann, Helen DeWitt, and Henry James; the video art of Stan Douglas; the theoretical writings of Stanley Cavell and Theodor Adorno. Despite its status as cheap and compromised, the gimmick emerges as a surprisingly powerful tool in this formidable contribution to aesthetic theory.
Waldby and Mitchell pull together a prodigious amount of research—involving policy reports and scientific papers, operating manuals, legal decisions, interviews, journalism, and Congressional testimony—to offer a series of case studies based on particular forms of tissue exchange. They examine the effect of threats of contamination—from HIV and other pathogens—on blood banks’ understandings of the gift/commodity relationship; the growth of autologous economies, in which individuals bank their tissues for their own use; the creation of the United Kingdom’s Stem Cell bank, which facilitates the donation of embryos for stem cell development; and the legal and financial repercussions of designating some tissues “hospital waste.” They also consider the impact of different models of biotechnology patents on tissue economies and the relationship between experimental therapies to regenerate damaged or degenerated tissues and calls for a legal, for-profit market in organs. Ultimately, Waldby and Mitchell conclude that scientific technologies, the globalization of tissue exchange, and recent anthropological, sociological, and legal thinking have blurred any strict line separating donations from the incursion of market values into tissue economies.
A powerful case that the economic shocks of the 1970s hastened both the end of the Cold War and the rise of neoliberalism by forcing governments to impose austerity on their own people.
Why did the Cold War come to a peaceful end? And why did neoliberal economics sweep across the world in the late twentieth century? In this pathbreaking study, Fritz Bartel argues that the answer to these questions is one and the same. The Cold War began as a competition between capitalist and communist governments to expand their social contracts as they raced to deliver their people a better life. But the economic shocks of the 1970s made promises of better living untenable on both sides of the Iron Curtain. Energy and financial markets placed immense pressure on governments to discipline their social contracts. Rather than make promises, political leaders were forced to break them.
In a sweeping narrative, The Triumph of Broken Promises tells the story of how the pressure to break promises spurred the end of the Cold War. In the West, neoliberalism provided Western leaders like Ronald Reagan and Margaret Thatcher with the political and ideological tools to shut down industries, impose austerity, and favor the interests of capital over labor. But in Eastern Europe, revolutionaries like Lech Walesa in Poland resisted any attempt at imposing market discipline. Mikhail Gorbachev tried in vain to reform the Soviet system, but the necessary changes ultimately presented too great a challenge.
Faced with imposing economic discipline antithetical to communist ideals, Soviet-style governments found their legitimacy irreparably damaged. But in the West, politicians could promote austerity as an antidote to the excesses of ideological opponents, setting the stage for the rise of the neoliberal global economy.
Drawing on a rich archive of Korean, Japanese, and Chinese sources, Park describes how Koreans negotiated the contradictory demands of national and colonial powers. She demonstrates that the dynamics of global capitalism led the Chinese and Japanese to pursue capitalist expansion while competing for sovereignty. Decentering the nation-state as the primary analytic rubric, her emphasis on the role of global capitalism is a major innovation for understanding nationalism, colonialism, and their immanent links in social space.
Through a regional and temporal comparison of Manchuria from the late nineteenth century until 1945, Park details how national and colonial powers enacted their claims to sovereignty through the regulation of access to land, work, and loans. She shows that among Korean migrants, the complex connections among Chinese laws, Japanese colonial policies, and Korean social practices gave rise to a form of nationalism in tension with global revolution—a nationalism that laid the foundation for what came to be regarded as North Korea’s isolationist politics.
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