front cover of Raveling the Brain
Raveling the Brain
Toward a Transdisciplinary Neurorhetoric
Jordynn Jack
The Ohio State University Press, 2019
Humans have always been fascinated by the workings of the mind and now, more than ever, neuroscience has become a popular area of inquiry. While neuroscience advertises itself as an interdisciplinary field, drawing on biology, physics, engineering, and psychology, to date it has engaged less often with the humanities. In this transdisciplinary work, Jordynn Jack aims to show how the humanities—and in particular, rhetoric—have much to add to the neurosciences, offering rich insights into the ways in which the brain is enmeshed in the body, in culture, and in discourse.
Jack first looks at the problem of “neurohype”—exaggerated or oversimplified claims that essentialize brains and make them “uncritically real”—questioning some of the fundamental assumptions about the brain that experimental protocols and psychological concepts rely on. Then, through examples of research on sex and gender, political orientation, and affect, Jack demonstrates how a rhetorical-material approach can help to generate alternative approaches to studying the brain that might mitigate the problem of neurohype. By raveling out the roots of neurohype and raveling back its use through time, Raveling the Brain shows how rhetoric and neuroscience might be raveled together, or intertwined, to create a stronger transdisciplinary approach that might enrich our understanding of those issues of interest to neuroscientists and humanists alike. 
 
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The Reality of Illusion
An Ecological Approach to Cognitive Film Theory
Joseph D. Anderson
Southern Illinois University Press, 1998
Applying research findings from studies in visual perception, neurophysiology, cognitive psychology, developmental psychology, and anthropology, Joseph D. Anderson defines the complex interaction of motion pictures with the human mind and organizes the relationship between film and cognitive science. Anderson’s primary argument is that motion picture viewers mentally process the projected images and sounds of a movie according to the same perceptual rules used in response to visual and aural stimuli in the world outside the theater. To process everyday events in the world, the human mind is equipped with capacities developed through millions of years of evolution. In this context, Anderson builds a metatheory influenced by the writings of J. J. and Eleanor Gibson and employs it to explore motion picture comprehension as a subset of general human comprehension and perception, focusing his ecological approach to film on the analysis of cinema’s true substance: illusion.

Anderson investigates how viewers, with their mental capacities designed for survival, respond to particular aspects of filmic structure—continuity, diegesis, character development, and narrative—and examines the ways in which rules of visual and aural processing are recognized and exploited by filmmakers. He uses Orson Welles’s Citizen Kane to disassemble and redefine the contemporary concept of character identification; he addresses continuity in a shot-by-shot analysis of images from Casablanca; and he uses a wide range of research studies, such as Harry F. Harlow’s work with infant rhesus monkeys, to describe how motion pictures become a substitute or surrogate reality for an audience. By examining the human capacity for play and the inherent potential for illusion, Anderson considers the reasons viewers find movies so enthralling, so emotionally powerful, and so remarkably real.

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The Recovery of Unconscious Memories
Hypermnesia and Reminiscence
Matthew Hugh Erdelyi
University of Chicago Press, 1996
Memory has recently become the focus of media attention because of the emotionally charged uses made of delayed recall of repressed memories. Integrating literatures from all corners of psychology, The Recovery of Unconscious Memories includes historical accounts, analysis of experiments, and treatment topics, providing the first comprehensive scientific account of memory and how can it can increase over time. Erdelyi includes his own important contributions to this field, ranging from his early attempts to use free-association to produce hypermnesia to his most recent research with hypnosis, subliminal stimuli, forced-recall techniques, and very long-delayed recall probes.

Sketching out the scientific foundations for a unified theory of repression that integrates the findings of the laboratory and the clinic, this comprehensive and authoritative synthesis of a century of memory research will be crucial reading for psychologists and clinicians, as well as forensic and legal professionals interested in the recovery of "inaccessible" memories.

"By debunking hypnosis, [Erdelyi] has allowed the debate on memory to move forward. . . . Erdelyi's work on hypermnesia is very important to our understanding of the mechanisms of memory and the brain."—Janet D. Feigenbaum, Times Literary Supplement
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front cover of Religion as Make-Believe
Religion as Make-Believe
A Theory of Belief, Imagination, and Group Identity
Neil Van Leeuwen
Harvard University Press, 2023

To understand the nature of religious belief, we must look at how our minds process the world of imagination and make-believe.

We often assume that religious beliefs are no different in kind from ordinary factual beliefs—that believing in the existence of God or of supernatural entities that hear our prayers is akin to believing that May comes before June. Neil Van Leeuwen shows that, in fact, these two forms of belief are strikingly different. Our brains do not process religious beliefs like they do beliefs concerning mundane reality; instead, empirical findings show that religious beliefs function like the imaginings that guide make-believe play.

Van Leeuwen argues that religious belief—which he terms religious “credence”—is best understood as a form of imagination that people use to define the identity of their group and express the values they hold sacred. When a person pretends, they navigate the world by consulting two maps: the first represents mundane reality, and the second superimposes the features of the imagined world atop the first. Drawing on psychological, linguistic, and anthropological evidence, Van Leeuwen posits that religious communities operate in much the same way, consulting a factual-belief map that represents ordinary objects and events and a religious-credence map that accords these objects and events imagined sacred and supernatural significance.

It is hardly controversial to suggest that religion has a social function, but Religion as Make-Believe breaks new ground by theorizing the underlying cognitive mechanisms. Once we recognize that our minds process factual and religious beliefs in fundamentally different ways, we can gain deeper understanding of the complex individual and group psychology of religious faith.

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