front cover of Landscapes of Accumulation
Landscapes of Accumulation
Real Estate and the Neoliberal Imagination in Contemporary India
Llerena Guiu Searle
University of Chicago Press, 2016
Over the past few decades, India has experienced a sudden and spectacular urban transformation. Gleaming business complexes encroach on fields and villages. Giant condominium communities offer gated security, indoor gyms, and pristine pools. Spacious, air-conditioned malls have sprung up alongside open-air markets.
 
In Landscapes of Accumulation, Llerena Guiu Searle examines India’s booming developments and offers a nuanced ethnographic treatment of late capitalism. India’s land, she shows, is rapidly transforming from a site of agricultural and industrial production to an international financial resource. Drawing on intensive fieldwork with investors, developers, real estate agents, and others, Searle documents the new private sector partnerships and practices that are transforming India’s built environment, as well as widely shared stories of growth and development that themselves create self-fulfilling prophecies of success. As a result, India’s cities are becoming ever more inaccessible to the country’s poor. Landscapes of Accumulation will be a welcome contribution to the international study of neoliberalism, finance, and urban development and will be of particular interest to those studying rapid—and perhaps unsustainable—development across the Global South.
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front cover of Pink Revolutions
Pink Revolutions
Globalization, Hindutva, and Queer Triangles in Contemporary India
Nishant Shahani
Northwestern University Press, 2021
Pink Revolutions describes how queer politics in India occupies an uneasy position between the forces of neoliberal globalization, on the one hand, and the nationalist Hindu fundamentalism that has emerged since the 1990s, on the other. While neoliberal forces use queerness to highlight India’s democratic credentials and stature within a globalized world, nationalist voices claim that queer movements in the country pose a threat to Indian national identity. Nishant Shahani argues that this tension implicates queer politics within messy entanglements and knotted ideological triangulations, geometries of power in which local understandings of “authentic” nationalism brush up against global agendas of multinational capital.
 
Eschewing structures of absolute complicity or abject alterity, Pink Revolutions pays attention to the logics of triangulation in various contexts: gay tourism, university campus politics, diasporic cultural productions, and AIDS activism. The book articulates a framework through which queer politics can challenge rather than participate in neoliberal imperatives, an approach that will interest scholars engaged with queer studies and postcolonial scholarship, as well as activists and academics wrestling with global capitalism and right-wing regimes around the world.

 
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front cover of Shoveling Smoke
Shoveling Smoke
Advertising and Globalization in Contemporary India
William Mazzarella
Duke University Press, 2003
A leading Bombay advertising agency justifies as traditionally Indian the highly eroticized images it produces to promote the KamaSutra condom brand. Another agency struggles to reconcile the global ambitions of a cellular-phone service provider with the ambivalently local connotations of the client’s corporate brand. When the dream of the 250 million-strong “Indian middle class” goes sour, Indian advertising and marketing professionals search for new ways to market “the Indian consumer”—now with added cultural difference—to multinational clients.

An examination of the complex cultural politics of mass consumerism in a globalized marketplace, Shoveling Smoke is a pathbreaking and detailed ethnography of the contemporary Indian advertising industry. It is also a critical and innovative intervention into current theoretical debates on the intersection of consumerist globalization, aesthetic politics, and visual culture. William Mazzarella traces the rise in India during the 1980s of mass consumption as a self-consciously sensuous challenge to the austerities of state-led developmentalism. He shows how the decisive opening of Indian markets to foreign brands in the 1990s refigured established models of the relationship between the local and the global and, ironically, turned advertising professionals into custodians of cultural integrity.

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