front cover of 80 Years of Research at the Philips Natuurkundig Laboratorium (1914-1994)
80 Years of Research at the Philips Natuurkundig Laboratorium (1914-1994)
The Role of the Nat. Lab. at Philips
Marc J. de Vries
Amsterdam University Press, 2006
Since World War I, the Natuurkundig Laboratorium has been a crucial center of industrial research for Philips, one of the world’s largest electronics companies. In this study, Marc J. de Vries demonstrates how the history of the laboratory can help us understand important changes in the production and uses of technology in the twentieth century. 

Breaking their study into three periods, each characterized by different research goals and approaches, the authors augment this general history with detailed case studies. The result will be of value to anyone studying the history and philosophy of technology.

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Accounting for Slavery
Masters and Management
Caitlin Rosenthal
Harvard University Press, 2018

A Five Books Best Economics Book of the Year
A Politico Great Weekend Read


“Absolutely compelling.”
—Diane Coyle

“The evolution of modern management is usually associated with good old-fashioned intelligence and ingenuity…But capitalism is not just about the free market; it was also built on the backs of slaves.”
Forbes

The story of modern management generally looks to the factories of England and New England for its genesis. But after scouring through old accounting books, Caitlin Rosenthal discovered that Southern planter-capitalists practiced an early form of scientific management. They took meticulous notes, carefully recording daily profits and productivity, and subjected their slaves to experiments and incentive strategies comprised of rewards and brutal punishment. Challenging the traditional depiction of slavery as a barrier to innovation, Accounting for Slavery shows how elite planters turned their power over enslaved people into a productivity advantage. The result is a groundbreaking investigation of business practices in Southern and West Indian plantations and an essential contribution to our understanding of slavery’s relationship with capitalism.

“Slavery in the United States was a business. A morally reprehensible—and very profitable business…Rosenthal argues that slaveholders…were using advanced management and accounting techniques long before their northern counterparts. Techniques that are still used by businesses today.”
Marketplace

“Rosenthal pored over hundreds of account books from U.S. and West Indian plantations…She found that their owners employed advanced accounting and management tools, including depreciation and standardized efficiency metrics.”
Harvard Business Review

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America's First Adventure in China
Trade, Treaties, Opium, and Salvation
John R Haddad
Temple University Press, 2014
In 1784, when Americans first voyaged to China, they confronted Chinese authorities who were unaware that the United States even existed. Nevertheless, a long, complicated, and fruitful trade relationship was born after American traders, missionaries, diplomats, and others sailed to China with lofty ambitions: to acquire fabulous wealth, convert China to Christianity, and even command a Chinese army.

In America's First Adventure in China, John Haddad provides a colorful history of the evolving cultural exchange and interactions between these countries. He recounts how American expatriates adopted a pragmatic attitude-as well as an entrepreneurial spirit and improvisational approach-to their dealings with the Chinese. Haddad shows how opium played a potent role in the dreams of Americans who either smuggled it or opposed its importation, and he considers the missionary movement that compelled individuals to accept a hard life in an alien culture.

As a result of their efforts, Americans achieved a favorable outcome—they established a unique presence in China—and cultivated a relationship whose complexities continue to grow.

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Betsy Ann Plank
The Making of a Public Relations Icon
Karla K. Gower
University of Missouri Press, 2022
In 1973, Betsy Ann Plank became the first woman to chair the Public Relations Society of America in its twenty-five-year history. It was a tumultuous time to assume the national association’s leadership. Civil society seemed to be fraying at the edges, and trust in political institutions and corporations had plummeted in the aftermath of Watergate. Nevertheless, Plank, in her fearless style, took up the challenge head-on. From the start and throughout the span of her sixty-three-year career in public relations, she managed to overcome the very real barriers she faced due to gender-based discrimination in what was a male-dominated industry. As a PR practitioner, Plank served as executive vice president of Daniel J. Edelman, Inc., director of PR planning at AT&T, and assistant vice president of external affairs at Illinois Bell. Beyond her service in the professional realm, Plank grew her legacy by taking the time to mentor countless PR professionals, educators, and students. She saw this dissemination of knowledge as her greatest gift to the field of public relations. In this highly readable biography, Karla Gower explores Plank’s personal life and career, tracing her evolution from a low-level job in advertising through her contributions to the rise of the rapidly changing PR industry in the 1960s and the evolution of her personal devotion to the enhancement of public relations education.
 
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Big Steel
The First Century of the United States Steel Corporation 1901-2001
Kenneth Warren
University of Pittsburgh Press, 2001

At its formation in 1901, the United States Steel Corporation was the earth’s biggest industrial corporation, a wonder of the manufacturing world. Immediately it produced two thirds of America’s raw steel and thirty percent of the steel made worldwide. The behemoth company would go on to support the manufacturing superstructure of practically every other industry in America. It would create and sustain the economies of many industrial communities, especially Pittsburgh, employing more than a million people over the course of the century.

A hundred years later, the U.S. Steel Group of USX makes scarcely ten percent of the steel in the United States and just over one and a half percent of global output. Far from the biggest, the company is now considered the most efficient steel producer in the world. What happened between then and now, and why, is the subject of Big Steel, the first comprehensive history of the company at the center of America’s twentieth-century industrial life.

Granted privileged and unprecedented access to the U.S. Steel archives, Kenneth Warren has sifted through a long, complex business history to tell a compelling story. Its preeminent size was supposed to confer many advantages to U.S. Steel—economies of scale, monopolies of talent, etc. Yet in practice, many of those advantages proved illusory. Warren shows how, even in its early years, the company was out-maneuvered by smaller competitors and how, over the century, U.S. Steel’s share of the industry, by every measure, steadily declined.

Warren’s subtle analysis of years of internal decision making reveals that the company’s size and clumsy hierarchical structure made it uniquely difficult to direct and manage. He profiles the chairmen who grappled with this “lumbering giant,” paying particular attention to those who long ago created its enduring corporate culture—Charles M. Schwab, Elbert H. Gary, and Myron C. Taylor.

Warren points to the way U.S. Steel’s dominating size exposed it to public scrutiny and government oversight—a cautionary force. He analyzes the ways that labor relations affected company management and strategy. And he demonstrates how U.S. Steel suffered gradually, steadily, from its paradoxical ability to make high profits while failing to keep pace with the best practices. Only after the drastic pruning late in the century—when U.S. Steel reduced its capacity by two-thirds—did the company become a world leader in steel-making efficiency, rather than merely in size.

These lessons, drawn from the history of an extraordinary company, will enrich the scholarship of industry and inform the practice of business in the twenty-first century.

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Blue Skies
A History of Cable Television
Patrick R. Parsons
Temple University Press, 2008
Cable television is arguably the dominant mass media technology in the U.S. today.  Blue Skies traces its history in detail, depicting the important events and people that shaped its development, from the precursors of cable TV in the 1920s and '30s to the first community antenna systems in the 1950s, and from the creation of the national satellite-distributed cable networks in the 1970s to the current incarnation of "info-structure" that dominates our lives.  Author Patrick Parsons also considers the ways that economics, public perception, public policy, entrepreneurial personalities, the social construction of the possibilities of cable, and simple chance all influenced the development of cable TV.

Since the 1960s, one of the pervasive visions of "cable" has been of a ubiquitous, flexible, interactive communications system capable of providing news, information, entertainment, diverse local programming, and even social services.  That set of utopian hopes became known as the "Blue Sky" vision of cable television, from which the book takes its title.

Thoroughly documented and carefully researched, yet lively, occasionally humorous, and consistently insightful, Blue Skies is the genealogy of our media society.
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A Business of State
Commerce, Politics, and the Birth of the East India Company
Rupali Mishra
Harvard University Press, 2018

At the height of its power around 1800, the English East India Company controlled half of the world’s trade and deployed a vast network of political influencers at home and abroad. Yet the story of the Company’s beginnings in the early seventeenth century has remained largely untold. Rupali Mishra’s account of the East India Company’s formative years sheds new light on one of the most powerful corporations in the history of the world.

From its birth in 1600, the East India Company lay at the heart of English political and economic life. The Company’s fortunes were determined by the leading figures of the Stuart era, from the monarch and his privy counselors to an extended cast of eminent courtiers and powerful merchants. Drawing on a host of overlooked and underutilized sources, Mishra reconstructs the inner life of the Company, laying bare the era’s fierce struggles to define the difference between public and private interests and the use and abuse of power. Unlike traditional accounts, which portray the Company as a private entity that came to assume the powers of a state, Mishra’s history makes clear that, from its inception, the East India Company was embedded within—and inseparable from—the state.

A Business of State illuminates how the East India Company quickly came to inhabit such a unique role in England’s commercial and political ambitions. It also offers critical insights into the rise of the early modern English state and the expansion and development of its nascent empire.

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Business Without Boundary
The Story of General Mills
James Gray
University of Minnesota Press, 1954

Business Without Boundary was first published in 1954. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.

The firm of General Mills is probably best known to millions of people as the maker of Gold Medal Flour and as the progenitor of that first lady of the kitchen and the airwaves, Betty Crocker. But, although its greatest fame is as a flour miller, the company engages in a host of other activities that attest to the foresight and creative thinking of its executives. In fact, the sky seems to be the only limit as the company extends its sights upward in Operation Skyhook, a United States navy research project for which General Mills makes and launches into the stratosphere giant plastic balloons.

James Gray relates not only the history of General Mills since its founding in 1928 but also the background of the major companies that merged to form the larger corporation: the Washburn Crosby Company of Minneapolis, the Sperry Company of San Francisco, the Kell group of Texas and Oklahoma mills, and the Larrowe Milling Company of Detroit.

Anyone interested in advertising and promotion will find fascinating the accounts of the early successes in radio advertising, including the first use of singing commercials and the phenomenal rise of Betty Crocker (voted the second best-known woman in America!) The scientific and technical research that is a cornerstone of the modern corporation is described in detail, as is the development of the products control method, a General Mills innovation now widely adopted in industry.

For those curious to understand how business expands, for those interested in a close-up of industrial leaders, for anyone who wants to sharpen his view of America at work, this is an important book.

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City of Debtors
A Century of Fringe Finance
Anne Fleming
Harvard University Press, 2018

Since the rise of the small-sum lending industry in the 1890s, people on the lowest rungs of the economic ladder in the United States have been asked to pay the greatest price for credit. Again and again, Americans have asked why the most fragile borrowers face the highest costs for access to the smallest loans. To protect low-wage workers in need of credit, reformers have repeatedly turned to law, only to face the vexing question of where to draw the line between necessary protection and overreaching paternalism.

City of Debtors shows how each generation of Americans has tackled the problem of fringe finance, using law to redefine the meaning of justice within capitalism for those on the economic margins. Anne Fleming tells the story of the small-sum lending industry’s growth and regulation from the ground up, following the people who navigated the market for small loans and those who shaped its development at the state and local level. Fleming’s focus on the city and state of New York, which served as incubators for numerous lending reforms that later spread throughout the nation, differentiates her approach from work that has centered on federal regulation. It also reveals the overlooked challenges of governing a modern financial industry within a federalist framework.

Fleming’s detailed work contributes to the broader and ongoing debate about the meaning of justice within capitalistic societies, by exploring the fault line in the landscape of capitalism where poverty, the welfare state, and consumer credit converge.

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Colonel Sanders and the American Dream
By Josh Ozersky
University of Texas Press, 2012

From Aunt Jemima and Uncle Ben to the Jolly Green Giant and Ronald McDonald, corporate icons sell billions of dollars’ worth of products. But only one of them was ever a real person—Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than twelve million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don’t know that Colonel Sanders was a very real human being. This book tells his story—the story of a dirt-poor striver with unlimited ambition who personified the American Dream.

Acclaimed cultural historian Josh Ozersky defines the American Dream as being able to transcend your roots and create yourself as you see fit. Harland Sanders did exactly that. Forced at age ten to go to work to help support his widowed mother and sisters, he failed at job after job until he went into business for himself as a gas station/café/motel owner and finally achieved a comfortable, middle-class life. But then the interstate bypassed his business and, at sixty-five, Sanders went broke again. Packing his car with a pressure cooker and his secret blend of eleven herbs and spices, he began peddling the recipe for “Colonel Sanders’ Kentucky Fried Chicken” to small-town diners in exchange for a nickel for each chicken they sold. Ozersky traces the rise of Kentucky Fried Chicken from this unlikely beginning, telling the dramatic story of Sanders’ self-transformation into “The Colonel,” his truculent relationship with KFC management as their often-disregarded goodwill ambassador, and his equally turbulent afterlife as the world’s most recognizable commercial icon.

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Conflicting Claims to East India Company Wealth, 1600-1650
Reading Debates over Risk and Reward
Julia Schleck
Amsterdam University Press, 2024
Centered on moral critiques of wealth and the unequal distribution of risks and rewards in the lengthy voyages required by the East Indies trade, this book examines the debates surrounding England’s earliest global trading ventures. Arguments over the staggering loss of lives and national resources and struggles over control of the new trade in luxuries reveal the forging of rationales justifying the new capitalist inequalities. Yet Company servants traveling abroad to conduct the risky trade resisted this newly coalescing social formation through strategic disobedience to their masters’ will, controlling information and promoting ignorance when it served their financial and sexual purposes. Conflicting Claims to East India Company Wealth, 1600–1650 interrogates the forces that shaped England’s earliest forays into capitalist imperialism by tracing the battles over corporate control of men’s finances, marriages, and bare survival at the dawn of its global trade.
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Corporate Futures
The Diffusion of the Culturally Sensitive Corporate Form
Edited by George E. Marcus
University of Chicago Press, 1998
As we approach the end of the century, cultural, institutional, and even geopolitical change becomes the norm rather than the exception. Late Editions, edited by George E. Marcus, is a series of annuals designed to probe these changes not through the familiar academic conventions of analysis but instead through in-depth, informed conversations and interviews with individuals at the sites of these transformations. The casts of other volumes in the series include artists, oncologists, Siberian medical leaders, warhead designers, and computer junkies, all of whom take the opportunity presented by Late Editions to reflect upon the great and often puzzling shifts occurring in the cultural landscape.

Late Editions 5, Corporate Futures, questions this idea of a "cultural landscape" by focusing on the the marked investment of corporations in the concept of culture, long the purview of anthropologists and, more recently, those involved in the humanistic disciplines. Emerging in the discourse of the workplace—and traveling beyond it to traditionally alternative associations—is the idea of a "corporate culture" with its own organization, management policies and practices, and ethos. How can we understand this culture of corporations, and to what extent does it reflect self-contained communities or fragmented human existence in groups under conditions of postmodernity? Corporate Futures tackles these issues and questions through conversations with managers, financial and risk analysts, and other participants in national and international organizations.

The results—engaging, intriguing, speculative, current—continue the work begun in earlier volumes to map the terrain of the present and navigate the uncertain future.

Praise for Late Editions: "If the succeeding volumes are as compassionate and informed as the first, this series could become an essential postmodern guidebook to the world's changing cultural terrain. I plan on letting it ease me into the next century."—Catherine Gysin, Utne Reader

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The Corporate Social Audit
Raymond A. Bauer
Russell Sage Foundation, 1972
Much has been said about the general subject [of how to measure a corporation's social performance] but little has been contributed to answering this fundamental question. Thus, in November 1971, Russell Sage Foundation sponsored a development effort aimed at examining the "state-of-the-art" and at suggesting a program of research that would advance that state. "Raymond Bauer and Dan Fenn have provided us with a first product—a state-of-the-art conception and description, and recommendations for future development. They are to be commended for their astute considerations and their clear thinking in the murky pond of corporate social audits. Their effort has provided the social science community with a point of departure for future research in the area."—Eleanor Bernert Sheldon A Volume in the Russell Sage Foundation's Social Science Frontiers Series
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The Corporate State and the Broker State
The Du Ponts and American National Politics, 1925–1940
Robert F. Burk
Harvard University Press, 1990

The du Ponts, one of the most powerful families in American industry, actively fought the policies that gave government more and more power over the economy. It was not centralization they opposed—indeed, the New Deal initially gained their favor because it appeared to promise a “corporate state” administered along the same lines as a business organization—but the sharing, or brokering, of power among various political interests. If government was to direct the economy, they felt, it should be in the hands of proven business leaders such as themselves.

The du Pont brothers and their close colleague, John Raskob, first tried their hand at political action by waging a campaign against prohibition, which they said intruded upon the liberty of all citizens, raised taxes, and hampered the economy. It was this issue, and the management of public schools, that prompted the industrialists to propose business-style administrative bodies in government. To further this goal the du Ponts became increasingly active in the Democratic Party, especially the presidential campaigns from 1928 to 1940.

With the repeal of prohibition and the creation of the National Recovery Administration, the New Deal at first looked promising to the du Ponts. But they contested the emerging broker state—one that legitimated the rival claims of competing interests and maintained dual structures of public and private economic governance—of the late 1930s. When the chance for national political management by a private, centralized industrial hierarchy and corporatism failed to gain a hold in the American polity, the du Ponts joined forces with the opposition. They backed the supposedly nonpartisan Liberty League with the intention of organizing a grass-roots protest of the incursion of government into peoples’ lives and the increasing power of the executive branch. But the League received little popular support and survived only by the contributions of disaffected business leaders.

Throughout these turbulent years the du Ponts kept up an active correspondence; rarely does the historian have access to such extensive personal as well as official records. By focusing on one family’s contribution to the economic and political debate between the world wars, Robert Burk casts light on the changing fortunes of business and government in twentieth-century America. In so doing, he modifies some of our popular conceptions about the 1920s and 1930s.

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The Corporation That Changed the World
How the East India Company Shaped the Modern Multinational
Nick Robins
Pluto Press, 2012
"A powerful analysis of the rise and fall of the British East India Company, a private company that conquered a subcontinent and subjugated an entire people."—Huw Bowen, Swansea University

"Elegantly written and sharply argued, Nick Robins' gripping account of the rise and fall of the English East India Company brings to life a crucial episode in the history of globalization."—Sankar Muthu, University of Chicago


The English East India Company was the mother of the modern multinational. Its trading empire encircled the globe, importing Asian luxuries such as spices, textiles, and teas. But it also conquered much of India with its private army and broke open China's markets with opium. The Company's practices shocked its contemporaries and still reverberate today, offering lessons about unfettered capitalism, corporate responsibility, and the legacy of colonialism.

The Corporation That Changed the World is the first book to reveal the Company's enduring legacy as a corporation. This expanded edition explores how the four forces of scale, technology, finance, and regulation drove its spectacular rise and fall. For decades, the Company was simply too big to fail, and stock market bubbles, famines, drug-running, and even duels between rival executives are to be found in this new account.
 
Table of Contents:
Introduction
Chronology
1 The Hidden Wound
2 The Imperious Company
3 Out of the Shadows
4 The Bengal Revolution
5 The Great East Indian Crash
6 Regulating the Company
7 Justice Will Be Done
8 The Toxic Exchange
10 The Unfettered Business
Epilogue


For Robins, the Company's story provides vital lessons on both the role of corporations in world history and the steps required to make global business accountable today.
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Corporations and American Democracy
Naomi R. Lamoreaux
Harvard University Press, 2017

Recent U.S. Supreme Court decisions in Citizens United and other high-profile cases have sparked passionate disagreement about the proper role of corporations in American democracy. Partisans on both sides have made bold claims, often with little basis in historical facts. Bringing together leading scholars of history, law, and political science, Corporations and American Democracy provides the historical and intellectual grounding necessary to put today’s corporate policy debates in proper context.

From the nation’s founding to the present, Americans have regarded corporations with ambivalence—embracing their potential to revolutionize economic life and yet remaining wary of their capacity to undermine democratic institutions. Although corporations were originally created to give businesses and other associations special legal rights and privileges, historically they were denied many of the constitutional protections afforded flesh-and-blood citizens.

This comprehensive volume covers a range of topics, including the origins of corporations in English and American law, the historical shift from special charters to general incorporation, the increased variety of corporations that this shift made possible, and the roots of modern corporate regulation in the Progressive Era and New Deal. It also covers the evolution of judicial views of corporate rights, particularly since corporations have become the form of choice for an increasing variety of nonbusiness organizations, including political advocacy groups. Ironically, in today’s global economy the decline of large, vertically integrated corporations—the type of corporation that past reform movements fought so hard to regulate—poses some of the newest challenges to effective government oversight of the economy.

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Credit, Fashion, Sex
Economies of Regard in Old Regime France
Clare Haru Crowston
Duke University Press, 2013
In Old Regime France credit was both a central part of economic exchange and a crucial concept for explaining dynamics of influence and power in all spheres of life. Contemporaries used the term credit to describe reputation and the currency it provided in court politics, literary production, religion, and commerce. Moving beyond Pierre Bourdieu's theorization of capital, this book establishes credit as a key matrix through which French men and women perceived their world. As Clare Haru Crowston demonstrates, credit unveils the personal character of market transactions, the unequal yet reciprocal ties binding society, and the hidden mechanisms of political power.

Credit economies constituted "economies of regard" in which reputation depended on embodied performances of credibility. Crowston explores the role of fashionable appearances and sexual desire in leveraging credit and reconstructs women's vigorous participation in its gray markets. The scandalous relationship between Queen Marie Antoinette and fashion merchant Rose Bertin epitomizes the vertical loyalties and deep social divides of the credit regime and its increasingly urgent political stakes.

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The Cult of Creativity
A Surprisingly Recent History
Samuel W. Franklin
University of Chicago Press, 2023
A history of how, in the mid-twentieth century, we came to believe in the concept of creativity. Named a best book of 2023 by the New Yorker and a notable book of 2023 by Behavioral Scientist.  

Creativity is one of American society’s signature values, but the idea that there is such a thing as “creativity”—and that it can be cultivated—is surprisingly recent, entering our everyday speech in the 1950s. As Samuel W. Franklin reveals, postwar Americans created creativity, through campaigns to define and harness the power of the individual to meet the demands of American capitalism and life under the Cold War. Creativity was championed by a cluster of professionals—psychologists, engineers, and advertising people—as a cure for the conformity and alienation they feared was stifling American ingenuity. It was touted as a force of individualism and the human spirit, a new middle-class aspiration that suited the needs of corporate America and the spirit of anticommunism.
 
Amid increasingly rigid systems, creativity took on an air of romance; it was a more democratic quality than genius, but more rarified than mere intelligence. The term eluded clear definition, allowing all sorts of people and institutions to claim it as a solution to their problems, from corporate dullness to urban decline. Today, when creativity is constantly sought after, quantified, and maximized, Franklin’s eye-opening history of the concept helps us to see what it really is, and whom it really serves.
 
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Deeply Responsible Business
A Global History of Values-Driven Leadership
Geoffrey Jones
Harvard University Press, 2023

Corporate social responsibility has entered the mainstream, but what does it take to run a successful purpose-driven business? A Harvard Business School professor examines leaders who put values alongside profits to showcase the challenges and upside of deeply responsible business.

For decades, CEOs have been told that their only responsibility is to the bottom line. But consensus is that companies—and their leaders—must engage with their social and environmental contexts. The man behind one of Harvard Business School's most popular courses, Geoffrey Jones distinguishes deep responsibility, which can deliver radical social and ecological responses, from corporate social responsibility, which is often little more than window dressing.

Deeply Responsible Business offers an invaluable historical perspective, going back to the Quaker capitalism of George Cadbury and the worker solidarity of Edward Filene. Through a series of in-depth profiles of business leaders and their companies, it carries us from India to Japan and from the turmoil of the nineteenth century to the latest developments in impact investing and the B-corps. Jones profiles business leaders from around the world who combined profits with social purpose to confront inequality, inner-city blight, and ecological degradation, while navigating restrictive laws and authoritarian regimes.

He found that these leaders were motivated by bedrock values and sometimes—but not always—driven by faith. They chose to operate in socially productive fields, interacted with humility with stakeholders, and felt a duty to support their communities. While far from perfect—some combined visionary practices with vital flaws—each one showed that profit and purpose could be reconciled. Many of their businesses were highly successful—though financial success was not their only metric of achievement.

As companies seek to coopt ethically sensitized consumers, Jones gives us a new perspective to tackle tough questions. Inspired by these passionate and pragmatic business leaders, he envisions a future in which companies and entrepreneurs can play a key role in healing our communities and protecting the natural world.

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Egypt's Beer
Stella, Identity, and the Modern State
By Omar D. Foda
University of Texas Press, 2019

Although alcohol is generally forbidden in Muslim countries, beer has been an important part of Egyptian identity for much of the last century. Egypt’s Stella beer (which only coincidentally shares a name with the Belgian beer Stella Artois) became a particularly meaningful symbol of the changes that occurred in Egypt after British Occupation.

Weaving cultural studies with business history, Egypt’s Beer traces Egyptian history from 1880 to 2003 through the study of social, economic, and technological changes that surrounded the production and consumption of Stella beer in Egypt, providing an unparalleled case study of economic success during an era of seismic transformation. Delving into archival troves—including the papers of his grandfather, who for twenty years was CEO of the company that produced Stella—Omar D. Foda explains how Stella Beer achieved a powerful presence in all popular forms of art and media, including Arabic novels, songs, films, and journalism. As the company’s success was built on a mix of innovation, efficient use of local resources, executive excellence, and shifting cultural dynamics, this is the story of the rise of a distinctly Egyptian “modernity” seen through the lens of a distinctly Egyptian brand.

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Eli and the Octopus
The CEO Who Tried to Reform One of the World’s Most Notorious Corporations
Matt Garcia
Harvard University Press, 2023

The poignant rise and fall of an idealistic immigrant who, as CEO of a major conglomerate, tried to change the way America did business before he himself was swallowed up by corporate corruption.

At 8 a.m. on February 3, 1975, Eli Black leapt to his death from the 44th floor of Manhattan’s Pan Am building. The immigrant-turned-CEO of United Brands—formerly United Fruit, now Chiquita—Black seemed an embodiment of the American dream. United Brands was transformed under his leadership—from the “octopus,” a nickname that captured the corrupt power the company had held over Latin American governments, to “the most socially conscious company in the hemisphere,” according to a well-placed commentator. How did it all go wrong?

Eli and the Octopus traces the rise and fall of an enigmatic business leader and his influence on the nascent project of corporate social responsibility. Born Menashe Elihu Blachowitz in Lublin, Poland, Black arrived in New York at the age of three and became a rabbi before entering the business world. Driven by the moral tenets of his faith, he charted a new course in industries known for poor treatment of workers, partnering with labor leaders like Cesar Chavez to improve conditions. But risky investments, economic recession, and a costly wave of natural disasters led Black away from the path of reform and toward corrupt backroom dealing.

Now, two decades after Google’s embrace of “Don’t be evil” as its unofficial motto, debates about “ethical capitalism” are more heated than ever. Matt Garcia presents an unvarnished portrait of Black’s complicated legacy. Exploring the limits of corporate social responsibility on American life, Eli and the Octopus offers pointed lessons for those who hope to do good while doing business.

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Empire, Incorporated
The Corporations That Built British Colonialism
Philip J. Stern
Harvard University Press, 2023

“A landmark book…[a] bold reframing of the history of the British Empire.”
—Caroline Elkins, Foreign Affairs


An award-winning historian places the corporation—more than the Crown—at the heart of British colonialism, arguing that companies built and governed global empire, raising questions about public and private power that were just as troubling four hundred years ago as they are today.

Across four centuries, from Ireland to India, the Americas to Africa and Australia, British colonialism was above all the business of corporations. Corporations conceived, promoted, financed, and governed overseas expansion, making claims over territory and peoples while ensuring that British and colonial society were invested, quite literally, in their ventures. Colonial companies were also relentlessly controversial, frequently in debt, and prone to failure. The corporation was well-suited to overseas expansion not because it was an inevitable juggernaut but because, like empire itself, it was an elusive contradiction: public and private; person and society; subordinate and autonomous; centralized and diffuse; immortal and precarious; national and cosmopolitan—a legal fiction with very real power.

Breaking from traditional histories in which corporations take a supporting role by doing the dirty work of sovereign states in exchange for commercial monopolies, Philip Stern argues that corporations took the lead in global expansion and administration. Whether in sixteenth-century Ireland and North America or the Falklands in the early 1980s, corporations were key players. And, as Empire, Incorporated makes clear, venture colonialism did not cease with the end of empire. Its legacies continue to raise questions about corporate power that are just as relevant today as they were 400 years ago.

Challenging conventional wisdom about where power is held on a global scale, Stern complicates the supposedly firm distinction between private enterprise and the state, offering a new history of the British Empire, as well as a new history of the corporation.

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The Enchantments of Mammon
How Capitalism Became the Religion of Modernity
Eugene McCarraher
Harvard University Press, 2019

“An extraordinary work of intellectual history as well as a scholarly tour de force, a bracing polemic, and a work of Christian prophecy…McCarraher challenges more than 200 years of post-Enlightenment assumptions about the way we live and work.”
The Observer

At least since Max Weber, capitalism has been understood as part of the “disenchantment” of the world, stripping material objects and social relations of their mystery and magic. In this magisterial work, Eugene McCarraher challenges this conventional view. Capitalism, he argues, is full of sacrament, whether one is prepared to acknowledge it or not. First flowering in the fields and factories of England and brought to America by Puritans and evangelicals, whose doctrine made ample room for industry and profit, capitalism has become so thoroughly enmeshed in the fabric of our society that our faith in “the market” has become sacrosanct.

Informed by cultural history and theology as well as management theory, The Enchantments of Mammon looks to nineteenth-century Romantics, whose vision of labor combined reason, creativity, and mutual aid, for salvation. In this impassioned challenge to some of our most firmly held assumptions, McCarraher argues that capitalism has hijacked our intrinsic longing for divinity—and urges us to break its hold on our souls.

“A majestic achievement…It is a work of great moral and spiritual intelligence, and one that invites contemplation about things we can’t afford not to care about deeply.”
Commonweal

“More brilliant, more capacious, and more entertaining, page by page, than his most ardent fans dared hope. The magnitude of his accomplishment—an account of American capitalism as a religion…will stun even skeptical readers.”
Christian Century

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England's Asian Renaissance
Su Fang Ng
University of Delaware Press, 2022
England's Asian Renaissance explores how Asian knowledges, narratives, and customs inflected early modern English literature. Just as Asian imports changed England's tastes and enriched the English language, Eastern themes, characters, and motifs helped shape the country's culture and contributed to its national identity. Questioning long-standing dichotomies between East and West and embracing a capacious understanding of translatio as geographic movement, linquistic transformation, and cultural grafting, the collection gives pride of place to convergence, approximation, and hybridity, thus underscoring the radical mobility of early modern culture. In so doing, England's Asian Renaissance also moves away from entrenched narratives of Western cultural sovereignty to think anew England's debts to Asia.

Published by the University of Delaware Press. Distributed worldwide by Rutgers University Press.
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Enterprising Elite
The Boston Associates and the World They Made
Robert F. Dalzell Jr.
Harvard University Press, 1987

More than any other single group of individuals, the Boston Associates were responsible for the sweeping economic transformation that occurred in New England between 1815 and 1861. Through the use of the corporate form, they established an extensive network of modern business enterprises that were among the largest of the time. Their most notable achievement was the development of the Waltham-Lowell system in the textile industry, but they were also active in transportation, banking, and insurance, and at the same time played a major role in philanthropy and politics.

Evaluating each of these efforts in turn and placing the Associates in the context of the society and culture that produced them, the author convincingly explains the complex motives that led the group to undertake initiatives on so many different fronts. Dalzell shows that men like Francis Cabot Lowell, Nathan Appleton, and Amos and Abbott Lawrence are best understood as transitional figures. Although they used modern methods when it suited their interest, they were most concerned with protecting the positions they had already won at the top of a traditional social order. Thus, for all the innovations they sponsored, their commitment to change remained both partial and highly selective. And while something very like an industrial revolution did occur in New England during the nineteenth century, paradoxically the Associates neither sought nor welcomed it. On the contrary, as time passed they became increasingly preoccupied with combating the forces of change.

In addition to the light it sheds on a crucial chapter of business history, this gracefully written study offers fresh insights into the role and attitudes of elites during the period. Furthermore it contradicts some of the prevailing thought about entrepreneurial behavior in the early phases of industrialization in America.

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ESPN
The Making of a Sports Media Empire
Travis Vogan
University of Illinois Press, 2015
Once a shoestring operation built on plywood sets and Australian rules football, ESPN has evolved into a media colossus. A genius for cross-promotion and its near-mystical rapport with its viewers empower the network to set agendas and create superstars, to curate sports history even as it mainstreams the latest cultural trends.

Travis Vogan teams archival research and interviews with an all-star cast to pen the definitive account of how ESPN turned X's and O's into billions of $$$. Vogan's institutional and cultural history focuses on the network since 1998, the year it launched a high-motor effort to craft its brand and grow audiences across media platforms. As he shows, innovative properties like SportsCentury, ESPN The Magazine, and 30 for 30 built the network's cultural caché. This credibility, in turn, propelled ESPN's transformation into an entity that lapped its run-of-the-mill competitors and helped fulfill its self-proclaimed status as the "Worldwide Leader in Sports."

Ambitious and long overdue, ESPN: The Making of a Sports Media Empire offers an inside look at how the network changed an industry and reshaped the very way we live as sports fans.

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Everyone's Business
What Companies Owe Society
Amit Ron and Abraham A. Singer
University of Chicago Press

Business is political. What are the ethics of it?

Businesses are political actors. They not only fund political campaigns, take stances on social issues, and wave the flags of identity groups – they also affect politics in their everyday hiring and investment decisions. As a highly polarized public demands political alignment from the powerful businesses they deal with, what’s a company to do?

Amit Ron and Abraham Singer show that the unavoidably political role of companies in modern life is both the fundamental problem and inescapable fact of business ethics: corporate power makes business ethics necessary, and business ethics must strive to mitigate corporate power. Because of its economic and social influence, Ron and Singer forcefully argue that modern business’s primary social responsibility is to democracy. Businesses must work to avoid wielding their power in ways that undermine key democratic practices like elections, public debate, and social movements. Pragmatic and urgent, Everyone’s Business offers an essential new framework for how we pursue profit—and democracy—in our increasingly divided world.

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The Executive Way
Conflict Management in Corporations
Calvin Morrill
University of Chicago Press, 1995
What causes conflict among high-level American corporate executives? How do executives manage their conflicts? Based on candid interviews with over two hundred executives and their support personnel, Calvin Morrill provides an intimate portrait of these men and women as they cope with problems usually hidden from those outside their exclusive ranks.

Personal and corporate scandals, compensation battles, budget worries, interdepartmental rivalries, personal enmities, and general rancor are among everyday challenges faced by executives. Morrill shows what most influences the way managers handle routine conflicts are the cultures created by their company's organizational structure: whether there is a strong hierarchy, a weak hierarchy, or an absence of any strong central authority. The issues most likely to cause conflict within corporations Morrill identifies as managerial style, competition between departments, and performance evaluations, promotions, and compensation.

Among the people whose day-to-day lives we get to know are Jacobs, a divisional executive whose intuitive understanding of the corporate hierarchy enables him to topple his incompetent superior without direct confrontation; Fuller, who through a mix of brains, guile, and connections rises from staff executive secretary to corporate vice president in a large bank; Green, an old-fashioned accounting partner in a firm being taken over by management consultants; and the "Princess of Power," "Iron Man," and the "Terminator"—executives fighting their way to the top of a successful entertainment company.

Unprecedented in its direct access to top managers, this portrayal of daily life and conflict management among corporate elites will be of interest to professionals, scholars, and practitioners in organizational culture and behavior, managerial decision making, dispute, social control, law and society, and organizational ethnography.
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Financing Corporate Capital Formation
Edited by Benjamin M. Friedman
University of Chicago Press, 1986
Six leading economists examine the financing of corporate capital formation in the U.S. economy. In clear and nontechnical terms, their papers provide valuable information for economists and nonspecialists interested in such questions as why interest rates are so high, why corporate debt has accelerated in recent years, and how government debt affects private financial markets.

Addressing these questions, the contributors focus chiefly on three themes: the actual use of debt and equity financing by corporations in recent years; the factors that drive the financial markets' pricing of debt and equity securities; and the relationship between corporations' real investment decisions and their financial decisions. While some of the papers are primarily expository, others break new ground. Extending his previous work, Robert Taggart finds a closer relationship between corporate and government debt than has been supposed. Zvi Bodie, Alex Kane, and Robert McDonald conclude in their study that the volatility of interest rates under the Volcker regime has led to a rise in real interest rates because of investors' demand for a greater risk premium. All of the papers present empirical findings in a useful analytical framework.

For its new findings and for its expert overview of issues central to an understanding of the U.S. economy, Financing Corporate Capital Formation should be of both historical and practical interest to students of economics and practitioners in the corporate and financial community.
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Finding Betty Crocker
The Secret Life of America’s First Lady of Food
Susan Marks
University of Minnesota Press, 2007

While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a “friend to homemakers” for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. “She” was actually the women of the Home Service Department who signed Betty’s name. Eventually, Betty Crocker’s local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In Finding Betty Crocker, Susan Marks offers an utterly unique look at the culinary and marketing history of America’s First Lady of Food.

Susan Marks is a writer/producer/director with her own production company, Lazy Susan Productions.

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Foxconned
Imaginary Jobs, Bulldozed Homes, and the Sacking of Local Government
Lawrence Tabak
University of Chicago Press, 2021
Powerful and resonant, Foxconned is both the definitive autopsy of the Foxconn fiasco and a dire warning to communities and states nationwide.

When Wisconsin governor Scott Walker stood shoulder to shoulder with President Trump and Speaker of the House Paul Ryan at the White House in July 2017, they painted a glorious picture of his state’s future. Foxconn, the enormous China-based electronics firm, was promising to bring TV manufacturing back to the United States with a $10 billion investment and 13,000 well-paying jobs. They actually were making America great again, they crowed.
 
Two years later, the project was in shambles. Ten thousand construction workers were supposed to have been building what Trump had promised would be “the eighth wonder of the world.” Instead, land had been seized, homes had been destroyed, and hundreds of millions of municipal dollars had been committed for just a few hundred jobs—nowhere near enough for Foxconn to earn the incentives Walker had shoveled at them. In Foxconned, journalist Lawrence Tabak details the full story of this utter collapse, which was disturbingly inevitable.
 
As Tabak shows, everything about Foxconn was a disaster. But worse, he reveals how the economic incentive infrastructure across the country is broken, leading to waste, cronyism, and the steady transfer of tax revenue to corporations. Tabak details every kind of financial chicanery, from eminent domain abuse to good old-fashioned looting—all to benefit a coterie of consultants, politicians, and contractors. With compassion and care, he also reports the distressing stories of the many individuals whose lives were upended by Foxconn.
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The Fracturing of the American Corporate Elite
Mark S. Mizruchi
Harvard University Press, 2013

In the aftermath of a financial crisis marked by bank-friendly bailouts and loosening campaign finance restrictions, a chorus of critics warns that business leaders have too much influence over American politics. Mark Mizruchi worries about the ways they exert too little. The Fracturing of the American Corporate Elite advances the surprising argument that American CEOs, seemingly more powerful today than ever, have abrogated the key leadership role they once played in addressing national challenges, with grave consequences for American society.

Following World War II, American business leaders observed an ethic of civic responsibility and enlightened self-interest. Steering a course of moderation and pragmatism, they accepted the legitimacy of organized labor and federal regulation of the economy and offered support, sometimes actively, as Congress passed legislation to build the interstate highway system, reduce discrimination in hiring, and provide a safety net for the elderly and needy. In the 1970s, however, faced with inflation, foreign competition, and growing public criticism, corporate leaders became increasingly confrontational with labor and government. As they succeeded in taming their opponents, business leaders paradoxically undermined their ability to act collectively. The acquisition wave of the 1980s created further pressures to focus on shareholder value and short-term gain rather than long-term problems facing their country.

Today’s corporate elite is a fragmented, ineffectual group that is unwilling to tackle the big issues, despite unprecedented wealth and political clout. Mizruchi’s sobering assessment of the dissolution of America’s business class helps explain the polarization and gridlock that stifle U.S. politics.

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Genentech
The Beginnings of Biotech
Sally Smith Hughes
University of Chicago Press, 2011
In the fall of 1980, Genentech, Inc., a little-known California genetic engineering company, became the overnight darling of Wall Street, raising over $38 million in its initial public stock offering. Lacking marketed products or substantial profit, the firm nonetheless saw its share price escalate from $35 to $89 in the first few minutes of trading, at that point the largest gain in stock market history. Coming at a time of economic recession and declining technological competitiveness in the United States, the event provoked banner headlines and ignited a period of speculative frenzy over biotechnology as a revolutionary means for creating new and better kinds of pharmaceuticals, untold profit, and a possible solution to national economic malaise.
 
Drawing from an unparalleled collection of interviews with early biotech players, Sally Smith Hughes offers the first book-length history of this pioneering company, depicting Genentech’s improbable creation, precarious youth, and ascent to immense prosperity. Hughes provides intimate portraits of the people significant to Genentech’s science and business, including cofounders Herbert Boyer and Robert Swanson, and in doing so sheds new light on how personality affects the growth of science. By placing Genentech’s founders, followers, opponents, victims, and beneficiaries in context, Hughes also demonstrates how science interacts with commercial and legal interests and university research, and with government regulation, venture capital, and commercial profits.
 
Integrating the scientific, the corporate, the contextual, and the personal, Genentech tells the story of biotechnology as it is not often told, as a risky and improbable entrepreneurial venture that had to overcome a number of powerful forces working against it.  
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Gentlemen Bankers
The World of J. P. Morgan
Susie J. Pak
Harvard University Press, 2013

Gentlemen Bankers investigates the social and economic circles of one of America’s most renowned and influential financiers to uncover how the Morgan family’s power and prestige stemmed from its unique position within a network of local and international relationships.

At the turn of the twentieth century, private banking was a personal enterprise in which business relationships were a statement of identity and reputation. In an era when ethnic and religious differences were pronounced and anti-Semitism was prevalent, Anglo-American and German-Jewish elite bankers lived in their respective cordoned communities, seldom interacting with one another outside the business realm. Ironically, the tacit agreement to maintain separate social spheres made it easier to cooperate in purely financial matters on Wall Street. But as Susie Pak demonstrates, the Morgans’ exceptional relationship with the German-Jewish investment bank Kuhn, Loeb & Co., their strongest competitor and also an important collaborator, was entangled in ways that went far beyond the pursuit of mutual profitability.

Delving into the archives of many Morgan partners and legacies, Gentlemen Bankers draws on never-before published letters and testimony to tell a closely focused story of how economic and political interests intersected with personal rivalries and friendships among the Wall Street aristocracy during the first half of the twentieth century.

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The Great Television Race
A History of the American Television Industry, 1925-1941
Joseph H. Udelson
University of Alabama Press, 1989
Television was first successfully demonstrated in 1925; and in 1941 the Federal Communications Commission authorized commercial telecasting in the United States. During the intervening sixteen years the technology of television had been revolutionized, and there had been created an integrated television system. These developments were accomplished amid intense engineering and corporate rivalries of international scope. The result of this competition was the formation of the American television industry composed of three distinct systems: the engineering, the programming, and the promotional. The industry had already reached maturity by the eve of the Second World War, and only the world-wide wartime disruptions prevented its immediate marketing.
The author has utilized a broad range of original sources in order to trace the American television industry from its inception until its commercialization. He demonstrates that the present monochromatic television standards, programming potentials, networking requirements, commercial promotion, and audience research have been the results of incremental achievements accomplished prior to America’s entry into World War II. He analyzes the engineering processes and describes the corporate jockeying for position in the infant industry; and he demonstrates the prominent role played by the federal government in the history of the entire enterprise.
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Harvard University Press
A History
Max Hall
Harvard University Press, 1986

A university press is a curious institution, dedicated to the dissemination of learning yet apart from the academic structure; a publishing firm that is in business, but not to make money; an arm of the university that is frequently misunderstood and occasionally attacked by faculty and administration. Max Hall here chronicles the early stages and first sixty years of Harvard University Press in a rich and entertaining book that is at once Harvard history, publishing history, printing history, business history, and intellectual history.

The tale begins in 1638 when the first printing press arrived in British North America. It became the property of Harvard College and remained so for nearly half a century. Hall sketches the various forerunners of the “real” Harvard University Press, founded in 1913, and then follows the ups and downs of its first six decades, during which the Press published steadily if not always serenely a total of 4,500 books. He describes the directors and others who left their stamp on the Press or guided its fortunes during these years. And he gives the stories behind such enduring works as Lovejoy’s Great Chain of Being, Giedion’s Space, Time and Architecture, Langer’s Philosophy in a New Key, and Kelly’s Eleanor of Aquitaine and the Four Kings.

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A History of Utah International
From Construction to Mining
Sterling D Sessions
University of Utah Press, 2005

The story of how the Utah Construction Company, founded in Ogden, Utah in 1900, became Utah International, a multinational corporation, is known to historians of the American West but perhaps not by the general public. The publication of this book remedies that omission.

During its first decades, the company built railroads and dams and was one of the Six Companies Consortium that built Hoover Dam. Utah Construction was also engaged in numerous war-contract activities during World War II. In the postwar period, the company expanded its activities into mining and land development and moved its headquarters to San Francisco. Changing its name to Utah Construction and Mining, and eventually to Utah International, the corporation became one of the most successful multinational mining companies in the world. In 1976, Utah International and General Electric negotiated the largest yet corporate merger in the United States.

Based on the Utah International archives housed in the Stewart Library at Weber State University, the story of Utah International describes more than projects: it is also the story of how two remarkable entrepreneurs, Marriner Stoddard Eccles and Edmund Wattis Littlefield, transformed the company incorporated in 1900 by the Wattis brothers into the largest and most profitable mining company in the United States.

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Hitting the Brakes
Engineering Design and the Production of Knowledge
Ann Johnson
Duke University Press, 2009
In Hitting the Brakes, Ann Johnson illuminates the complex social, historical, and cultural dynamics of engineering design, in which knowledge communities come together to produce new products and knowledge. Using the development of antilock braking systems for passenger cars as a case study, Johnson shows that the path to invention is neither linear nor top-down, but highly complicated and unpredictable. Individuals, corporations, university research centers, and government organizations informally coalesce around a design problem that is continually refined and redefined as paths of development are proposed and discarded, participants come and go, and information circulates within the knowledge community. Detours, dead ends, and failures feed back into the developmental process, so that the end design represents the convergence of multiple, diverse streams of knowledge.

The development of antilock braking systems (ABS) provides an ideal case study for examining the process of engineering design because it presented an array of common difficulties faced by engineers in research and development. ABS did not develop predictably. Research and development took place in both the public and private sectors and involved individuals working in different disciplines, languages, institutions, and corporations. Johnson traces ABS development from its first patents in the 1930s to the successful 1978 market introduction of integrated ABS by Daimler and Bosch. She examines how a knowledge community first formed around understanding the phenomenon of skidding, before it turned its attention to building instruments to measure, model, and prevent cars’ wheels from locking up. While corporations’ accounts of ABS development often present a simple linear story, Hitting the Brakes describes the full social and cognitive complexity and context of engineering design.

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The Holocaust, Corporations, and the Law
Unfinished Business
Leora Bilsky
University of Michigan Press, 2017
The Holocaust, Corporations, and the Law explores the challenge posed by the Holocaust to legal and political thought by examining issues raised by the restitution class action suits brought against Swiss banks and German corporations before American federal courts in the 1990s. Although the suits were settled for unprecedented amounts of money, the defendants did not formally assume any legal responsibility. Thus, the lawsuits were bitterly criticized by lawyers for betraying justice and by historians for distorting history.

Leora Bilsky argues class action litigation and settlement offer a mode of accountability well suited to addressing the bureaucratic nature of business involvement in atrocities. Prior to these lawsuits, legal treatment of the Holocaust was dominated by criminal law and its individualistic assumptions, consistently failing to relate to the structural aspects of Nazi crimes. Engaging critically with contemporary debates about corporate responsibility for human rights violations and assumptions about “law,” she argues for the need to design processes that make multinational corporations accountable, and examines the implications for transitional justice, the relationship between law and history, and for community and representation in a post-national world. Her novel interpretation of the restitution lawsuits not only adds an important dimension to the study of Holocaust trials, but also makes an innovative contribution to broader and pressing contemporary legal and political debates. In an era when corporations are ever more powerful and international, Bilsky’s arguments will attract attention beyond those interested in the Holocaust and its long shadow.
 
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House of Plenty
The Rise, Fall, and Revival of Luby's Cafeterias
By Carol Dawson and Carol Johnston
University of Texas Press, 2006

Violet Crown Award, Writers League of Texas, 2007
Citation, San Antonio Conservation Society, 2009

Scarred by the deaths of his mother and sisters and the failure of his father's business, a young man dreamed of making enough money to retire early and retreat into the secure world that his childhood tragedies had torn from him. But Harry Luby refused to be a robber baron. Turning totally against the tide of avaricious capitalism, he determined to make a fortune by doing good. Starting with that unlikely, even naive, ambition in 1911, Harry Luby founded a cafeteria empire that by the 1980s had revenues second only to McDonald's. So successfully did Luby and his heirs satisfy the tastes of America that Luby's became the country's largest cafeteria chain, creating more millionaires per capita among its employees than any other corporation of its size. Even more surprising, the company stayed true to Harry Luby's vision for eight decades, making money by treating its customers and employees exceptionally well.

Written with the sweep and drama of a novel, House of Plenty tells the engrossing story of Luby's founding and phenomenal growth, its long run as America's favorite family restaurant during the post-World War II decades, its financial failure during the greed-driven 1990s when non-family leadership jettisoned the company's proven business model, and its recent struggle back to solvency. Carol Dawson and Carol Johnston draw on insider stories and company records to recapture the forces that propelled the company to its greatest heights, including its unprecedented practices of allowing store managers to keep 40 percent of net profits and issuing stock to all employees, which allowed thousands of Luby's workers to achieve the American dream of honestly earned prosperity. The authors also plumb the depths of the Luby's drama, including a hushed-up theft that split the family for decades; the 1991 mass shooting at the Killeen Luby's, which splattered the company's good name across headlines nationwide; and the rapacious over-expansion that more than doubled the company's size in nine years (1987-1996), pushed it into bankruptcy, and drove president and CEO John Edward Curtis Jr. to violent suicide.

Disproving F. Scott Fitzgerald's adage that "there are no second acts in American lives," House of Plenty tells the epic story of an iconic American institution that has risen, fallen, and found redemption—with no curtain call in sight.

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In the Company of Diamonds
De Beers, Kleinzee, and the Control of a Town
Peter Carstens
Ohio University Press, 2001

After the 1925 discovery of diamonds in the semi-desert of the northwest coast of South Africa, De Beers Consolidated Mines Ltd. virtually proclaimed its dominion over the whole region. In the town of Kleinzee, the company owns all the real estate and infrastructure, and controls and administers both the town and the industry.

Peter Carstens’s In the Company of Diamonds draws a stark and startling portrait of this closed community, one that analyzes the power and hegemonic techniques used to acquire that power and maintain it.

As a prototypical company town, Kleinzee is subordinated to the industry and will of the owners. Employees and workers are variously differentiated and ordered according to occupation, ethnic variation, and other social criteria, a pattern reflected most markedly in the allocation of housing. Managers live in large, ranch-style houses, while contract workers are lodged in single-sex compounds.

As a community type, company towns like Kleinzee are not entirely unique, and Professor Carstens successfully draws a number of structural parallels with other closed and incomplete social formations such as Indian reservations, military bases, colleges, prisons, and mental hospitals.

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Industrial Restructuring with Job Security
The Case of European Steel
Susan N. Houseman
Harvard University Press, 1991

How can workers retain job security in an industry currently experiencing extensive restructuring and retrenchment? In the United States, massive layoffs in the 1980s in industries like steel have resulted in increased worker demands for job security provisions in collective agreements and legal protections against layoffs. In many Western European countries, where private-sector practices ensuring strong job security and laws regulating layoff practices were well established, the 1980s brought strong pressure from business to relax job security in order to facilitate rapid restructuring.

Susan Houseman's book presents some of the first hard evidence on the economic effects of providing job security, evidence gathered during the restructuring of the European Community's steel industry in the 1970s and 1980s. The author reviews personnel practices by the Community's leading steel companies, basing her analysis on extensive interviews with employers, workers, and government officials in West Germany, France, Britain, Belgium, Luxembourg, Italy, and the Netherlands. Drawing on economic theory, she shows that the extent of workers' rights to job security will affect how an industry optimally adjusts to a decline in demand and to a situation of excess capacity.

Using detailed plant data, she shows that job security for workers affected decisions concerning employment, production, investment, and plant closures in the industry, While job security for workers may slow the process of industrial restructuring and result in lower productivity, the author points out that it also generates important social benefits, including community stability and a more equitable distribution of the risks and costs of economic change.
This book will draw the attention of policymakers in government and in international organizations such as the European Community, the OECD, and the ILO. It will also be of interest to scholars in labor economics, industrial relations, public policy, and business.

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Innovation Corrupted
The Origins and Legacy of Enron's Collapse
Malcolm S. Salter
Harvard University Press, 2008

Although much has already been written about the rise and fall of Enron, four important questions remain unanswered: What management behavior and practices led Enron down the path from truly innovative to fraudulent management? How could Enron’s board of directors have failed to detect the business, ethical, and legal risks embedded in the company’s aggressive financial strategies and accounting practices? Why did Enron’s external watchdogs—security analysts, credit-rating agencies, and regulatory agencies—fail to bark? What actions can prevent Enron-type breakdowns in the future? Innovation Corrupted addresses each of these questions.

In contrast to the time-line narratives of previous books on Enron that offer interesting but largely unsystematic insight into individual actions and organizational processes, Innovation Corrupted pursues a more methodical analysis of the causes and lessons of Enron’s collapse. Based upon newly available sources, Salter identifies the social pathologies and administrative failures that fostered the company’s ethical drift and inhibited the board of directors from exercising effective governance and control. Salter also goes beyond the work of previous books by proposing practical recommendations for preventing future Enron-type disasters. These prescriptions relate to board oversight, financial incentives for executives, and, most importantly, the maintenance of ethical discipline when operating in the murky borderlands of the law. It was in this shadowed space that Enron’s senior executives lost their way.

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The Insider
How the Kiplinger Newsletter Bridged Washington and Wall Street
Rob Wells
University of Massachusetts Press, 2022

When Willard M. Kiplinger launched the groundbreaking Kiplinger Washington Letter in 1923, he left the sidelines of traditional journalism to strike out on his own. With a specialized knowledge of finance and close connections to top Washington officials, Kiplinger was uniquely positioned to tell deeper truths about the intersections between government and business. With careful reporting and insider access, he delivered perceptive analysis and forecasts of business, economic, and political news to busy business executives, and the newsletter’s readership grew exponentially over the coming decades.

More than just a pioneering business journalist, Kiplinger emerged as a quiet but powerful link between the worlds of Presidents Hoover and Roosevelt, and used his Letter to play a little-known but influential role in the New Deal. Part journalism history, part biography, and part democratic chronicle, The Insider offers a well-written and deeply researched portrayal of how Kiplinger not only developed a widely read newsletter that launched a business publishing empire but also how he forged a new role for the journalist as political actor.

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The Little Man with the Long Shadow
George S. Mills
University of Iowa Press, 1988

 Frederick M. Hubbell, railroad financier and builder, real estate investor, public utilities magnate, leading lawyer, and founder of Iowa’s first life insurance company, the Equitable, was at one time the wealthiest Iowan in the state’s history. Based on his diaries from 1855 to 1927, The Little Man with the Long Shadow tells the story of this industrious and imaginative entrepreneur.

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Making America Corporate, 1870-1920
Olivier Zunz
University of Chicago Press, 1990
In this groundbreaking study, Oliver Zunz examines how the growth of corporations changed
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Market Maoists
The Communist Origins of China’s Capitalist Ascent
Jason M. Kelly
Harvard University Press, 2021

Long before Deng Xiaoping’s market-based reforms, commercial relationships bound the Chinese Communist Party to international capitalism and left lasting marks on China’s trade and diplomacy.

China today seems caught in a contradiction: a capitalist state led by a Communist party. But as Market Maoists shows, this seeming paradox is nothing new. Since the 1930s, before the Chinese Communist Party came to power, Communist traders and diplomats have sought deals with capitalists in an effort to fuel political transformation and the restoration of Chinese power. For as long as there have been Communists in China, they have been reconciling revolutionary aspirations at home with market realities abroad.

Jason Kelly unearths this hidden history of global commerce, finding that even Mao Zedong saw no fundamental conflict between trading with capitalists and chasing revolution. China’s ties to capitalism transformed under Mao but were never broken. And it was not just goods and currencies that changed hands. Sustained contact with foreign capitalists shaped the Chinese nation under Communism and left deep impressions on foreign policy. Deals demanded mutual intelligibility and cooperation. As a result, international transactions facilitated the exchange of ideas, habits, and beliefs, leaving subtle but lasting effects on the values and attitudes of individuals and institutions.

Drawing from official and commercial archives around the world, including newly available internal Chinese Communist Party documents, Market Maoists recasts our understanding of China’s relationship with global capitalism, revealing how these early accommodations laid the groundwork for China’s embrace of capitalism in the 1980s and after.

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Narrating the Organization
Dramas of Institutional Identity
Barbara Czarniawska
University of Chicago Press, 1997
The most common social phenomenon of Western societies is the organization, yet those
involved in real-world managing are not always willing to reveal the intricacies of their
everyday muddles. Barbara Czarniawska argues that in order to understand these uncharted
territories, we need to gather local and concrete stories about organizational life and subject
them to abstract and metaphorical interpretation.

Using a narrative approach unique to organizational studies, Czarniawska employs literary
devices to uncover the hidden workings of organizations. She applies cultural metaphors to
public administration in Sweden to demonstrate, for example, how the dynamics of a
screenplay can illuminate the budget disputes of an organization. She shows how the
interpretive description of organizational worlds works as a distinct genre of social analysis,
and her investigations ultimately disclose the paradoxical nature of organizational life: we follow
routines in order to change, and decentralize in order to control. By confronting such
paradoxes, we bring crisis to existing institutions and enable them to change.
[more]

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A Nation Wholly Free
The Elimination of the National Debt in the Age of Jackson
Carl Lane
Westholme Publishing, 2014
The Only Time America Was Free of Debt—and How It Led to the Two-Party Political System
“An engaging treatment of a topic of perennial concern and frequent misunderstanding, this lucid tale of the brief moment when the United States was debt-free should be on every Congress member’s bedside table.”—Peter J.Woolley, Professor of Comparative Politics, Fairleigh Dickinson University
When President James Monroe announced in his 1824 message to Congress that, barring an emergency, the large public debt inherited from the War for Independence, the Louisiana Purchase, and the War of 1812 would be extinguished on January 1, 1835, Congress responded by crafting legislation to transform that prediction into reality. Yet John Quincy Adams,Monroe’s successor, seemed not to share the commitment to debt freedom, resulting in the rise of opposition to his administration and his defeat for reelection in the bitter presidential campaign of 1828. The new president, Andrew Jackson, was thoroughly committed to debt freedom, and when it was achieved, it became the only time in American history when the country carried no national debt. In A Nation Wholly Free: The Elimination of the National Debt in the Age of Jackson, award-winning economic historian Carl Lane shows that the great and disparate issues that confronted Jackson, such as internal improvements, the “war” against the Second Bank of the United States, and the crisis surrounding South Carolina’s refusal to pay federal tariffs, become unified when debt freedom is understood as a core element of Jacksonian Democracy.
The era of debt freedom lasted only two years and ten months. As the government accumulated a surplus, a fully developed opposition party emerged—the beginning of our familiar two-party system—over rancor about how to allocate the newfound money. Not only did government move into an oppositional party system at this time, the debate about the size and role of government distinguished the parties in a pattern that has become familiar to Americans. The partisan debate over national debt and expenditures led to poorly thought out legislation, forcing the government to resume borrowing. As a result, after Jackson left office in 1837, the country fell into a major depression. Today we confront a debt that exceeds $17 trillion. Indeed, we have been borrowing ever since that brief time we freed ourselves from an oversized debt. A thoughtful, engaging account with strong relevance to today, A Nation Wholly Free is the fascinating story of an achievement that now seems fanciful.
[more]

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Navigating Semi-Colonialism
Shipping, Sovereignty, and Nation-Building in China, 1860–1937
Anne Reinhardt
Harvard University Press, 2018

China’s status in the world of expanding European empires of the nineteenth and early twentieth centuries has long been under dispute. Its unequal relations with multiple powers, secured through a system of treaties rather than through colonization, has invited debate over the degree and significance of outside control and local sovereignty. Navigating Semi-Colonialism examines steam navigation—introduced by foreign powers to Chinese waters in the mid-nineteenth century—as a constitutive element of the treaty system to illuminate both conceptual and concrete aspects of this regime, arguing for the specificity of China’s experience, its continuities with colonialism in other contexts, and its links to global processes.

Focusing on the shipping network of open treaty ports, the book examines the expansion of steam navigation, the growth of shipping enterprise, and the social climate of the steamship in the late nineteenth century as arenas of contestation and collaboration that highlight the significance of partial Chinese sovereignty and the limitations imposed upon it. It further analyzes the transformation of this regime under the nationalism of the Republican period, and pursues a comparison of shipping regimes in China and India to provide a novel perspective on China under the treaty system.

[more]

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A New Brand of Business
Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
Douglas B. Ward
Temple University Press, 2009

Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits.  

In A New Brand of Business, Douglas Ward provides an intriguing business history that explains how and why Curtis developed its market research division. He reveals the evolution and impact of Parlin’s work, which understood how readers and advertisers in the emerging consumer economy looked at magazines and advertisements. Ward also examines the cultural and social reasons for the development and use of market research—particularly in regard to Curtis’ readership of upper-income elites. The result weaves the stories of Parlin and Curtis into the changes taking place in American business and advertising in the early twentieth century.

[more]

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On Press
The Liberal Values That Shaped the News
Matthew Pressman
Harvard University Press, 2018

“The ultimate story behind all the stories… In an age when the press is alternately villain or hero, Pressman serves as a kind of medicine man of journalism, telling us how we got from there to here.”—Graydon Carter, former editor of Vanity Fair

In the 1960s and 1970s, the American press embraced a new way of reporting and selling the news. The causes were many: the proliferation of television, pressure to rectify the news media’s dismal treatment of minorities and women, accusations of bias from left and right, and the migration of affluent subscribers to suburbs. As Matthew Pressman’s timely history reveals, during these tumultuous decades the core values that held the profession together broke apart, and the distinctive characteristics of contemporary American journalism emerged.

Simply reporting the facts was no longer enough. In a country facing assassinations, a failing war in Vietnam, and presidential impeachment, reporters recognized a pressing need to interpret and analyze events for their readers. Objectivity and impartiality, the cornerstones of journalistic principle, were not jettisoned, but they were reimagined. Journalists’ adoption of an adversarial relationship with government and big business, along with sympathy for the dispossessed, gave their reporting a distinctly liberal drift. Yet at the same time, “soft news”—lifestyle, arts, entertainment—moved to the forefront of editors’ concerns, as profits took precedence over politics.

Today, the American press stands once again at a precipice. Accusations of political bias are more rampant than ever, and there are increasing calls from activists, customers, advertisers, and reporters themselves to rethink the values that drive the industry. As On Press suggests, today’s controversies—the latest iteration of debates that began a half-century ago—will likely take the press in unforeseen directions and challenge its survival.

[more]

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The Origins of the Developmental State in Taiwan
Science Policy and the Quest for Modernization
J. Megan Greene
Harvard University Press, 2008

The rapid growth of Taiwan’s postwar “miracle” economy is most frequently credited to the leading role of the state in promoting economic development. Megan Greene challenges this standard interpretation in the first in-depth examination of the origins of Taiwan’s developmental state.

Greene examines the ways in which the Guomindang state planned and promoted scientific and technical development both in mainland China between 1927 and 1949 and on Taiwan after 1949. Using industrial science policy as a lens, she shows that the state, even during its most authoritarian periods, did not function as a monolithic entity. State planners were concerned with maximizing the use of Taiwan’s limited resources for industrial development. Political leaders, on the other hand, were most concerned with the state’s political survival. The developmental state emerged gradually as a result of the combined efforts of technocrats and outsiders, including academicians and foreign advisors. Only when the political leadership put its authority and weight behind the vision of these early planners did Taiwan’s developmental state fully come into being.

In Taiwan’s combination of technocratic expertise and political authoritarianism lie implications for our understanding of changes taking place in mainland China today.

[more]

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Paris to New York
The Transatlantic Fashion Industry in the Twentieth Century
Véronique Pouillard
Harvard University Press, 2021

An innovative history of the fashion industry, focusing on the connections between Paris and New York, art and finance, and design and manufacturing.

Fashion is one of the most dynamic industries in the world, with an annual retail value of $3 trillion and globally recognized icons like Coco Chanel, Christian Dior, and Yves Saint Laurent. How did this industry generate such economic and symbolic capital?

Focusing on the roles of entrepreneurs, designers, and institutions in fashion’s two most important twentieth-century centers, Paris to New York tells the history of the industry as a negotiation between art and commerce. In the late nineteenth century, Paris-based firms set the tone for a global fashion culture nurtured by artistic visionaries. In the burgeoning New York industry, however, the focus was on mass production. American buyers, trend scouts, and designers crossed the Atlantic to attend couture openings, where they were inspired by, and often accused of counterfeiting, designs made in Paris. For their part, Paris couturiers traveled to New York to understand what American consumers wanted and to make deals with local manufacturers for whom they designed exclusive garments and accessories. The cooperation and competition between the two continents transformed the fashion industry in the early and mid-twentieth century, producing a hybrid of art and commodity.

Véronique Pouillard shows how the Paris–New York connection gave way in the 1960s to a network of widely distributed design and manufacturing centers. Since then, fashion has diversified. Tastes are no longer set by elites alone, but come from the street and from countercultures, and the business of fashion has transformed into a global enterprise.

[more]

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Pay without Performance
The Unfulfilled Promise of Executive Compensation
Lucian Bebchuk and Jesse Fried
Harvard University Press, 2006

The company is under-performing, its share price is trailing, and the CEO gets...a multi-million-dollar raise. This story is familiar, for good reason: as this book clearly demonstrates, structural flaws in corporate governance have produced widespread distortions in executive pay. Pay without Performance presents a disconcerting portrait of managers' influence over their own pay--and of a governance system that must fundamentally change if firms are to be managed in the interest of shareholders.

Lucian Bebchuk and Jesse Fried demonstrate that corporate boards have persistently failed to negotiate at arm's length with the executives they are meant to oversee. They give a richly detailed account of how pay practices--from option plans to retirement benefits--have decoupled compensation from performance and have camouflaged both the amount and performance-insensitivity of pay. Executives' unwonted influence over their compensation has hurt shareholders by increasing pay levels and, even more importantly, by leading to practices that dilute and distort managers' incentives.

This book identifies basic problems with our current reliance on boards as guardians of shareholder interests. And the solution, the authors argue, is not merely to make these boards more independent of executives as recent reforms attempt to do. Rather, boards should also be made more dependent on shareholders by eliminating the arrangements that entrench directors and insulate them from their shareholders. A powerful critique of executive compensation and corporate governance, Pay without Performance points the way to restoring corporate integrity and improving corporate performance.

[more]

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Pretend We're Dead
Capitalist Monsters in American Pop Culture
Annalee Newitz
Duke University Press, 2006
In Pretend We’re Dead, Annalee Newitz argues that the slimy zombies and gore-soaked murderers who have stormed through American film and literature over the past century embody the violent contradictions of capitalism. Ravaged by overwork, alienated by corporate conformity, and mutilated by the unfettered lust for profit, fictional monsters act out the problems with an economic system that seems designed to eat people whole.

Newitz looks at representations of serial killers, mad doctors, the undead, cyborgs, and unfortunates mutated by their involvement with the mass media industry. Whether considering the serial killer who turns murder into a kind of labor by mass producing dead bodies, or the hack writers and bloodthirsty actresses trapped inside Hollywood’s profit-mad storytelling machine, she reveals that each creature has its own tale to tell about how a freewheeling market economy turns human beings into monstrosities.

Newitz tracks the monsters spawned by capitalism through b movies, Hollywood blockbusters, pulp fiction, and American literary classics, looking at their manifestations in works such as Norman Mailer’s “true life novel” The Executioner’s Song; the short stories of Isaac Asimov and H. P. Lovecraft; the cyberpunk novels of William Gibson and Marge Piercy; true-crime books about the serial killers Ted Bundy and Jeffrey Dahmer; and movies including Modern Times (1936), Donovan’s Brain (1953), Night of the Living Dead (1968), RoboCop (1987), The Silence of the Lambs (1991), and Artificial Intelligence: AI (2001). Newitz shows that as literature and film tell it, the story of American capitalism since the late nineteenth century is a tale of body-mangling, soul-crushing horror.

[more]

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Race on the Line
Gender, Labor, and Technology in the Bell System, 1880–1980
Venus Green
Duke University Press, 2001
Race on the Line is the first book to address the convergence of race, gender, and technology in the telephone industry. Venus Green—a former Bell System employee and current labor historian—presents a hundred year history of telephone operators and their work processes, from the invention of the telephone in 1876 to the period immediately before the break-up of the American Telephone and Telegraph Company in 1984. Green shows how, as technology changed from a manual process to a computerized one, sexual and racial stereotypes enabled management to manipulate both the workers and the workplace.
More than a simple story of the impact of technology, Race on the Line combines oral history, personal experience, and archival research to weave a complicated history of how skill is constructed and how its meanings change within a rapidly expanding industry. Green discusses how women faced an environment where male union leaders displayed economic as well as gender biases and where racism served as a persistent system of division. Separated into chronological sections, the study moves from the early years when the Bell company gave both male and female workers opportunities to advance; to the era of the “white lady” image of the company, when African American women were excluded from the industry and feminist working-class consciousness among white women was consequently inhibited; to the computer era, a time when black women had waged a successful struggle to integrate the telephone operating system but faced technological displacement and unrewarding work.
An important study of working-class American women during the twentieth century, this book will appeal to a wide audience, particularly students and scholars with interest in women’s history, labor history, African American history, the history of technology, and business history.
[more]

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The Rise of the Working-Class Shareholder
Labor’s Last Best Weapon
David Webber
Harvard University Press, 2018

When Steven Burd, CEO of the supermarket chain Safeway, cut wages and benefits, starting a five-month strike by 59,000 unionized workers, he was confident he would win. But where traditional labor action failed, a novel approach was more successful. With the aid of the California Public Employees’ Retirement System, a $300 billion pension fund, workers led a shareholder revolt that unseated three of Burd’s boardroom allies.

In The Rise of the Working-Class Shareholder: Labor's Last Best Weapon, David Webber uses cases such as Safeway’s to shine a light on labor’s most potent remaining weapon: its multitrillion-dollar pension funds. Outmaneuvered at the bargaining table and under constant assault in Washington, state houses, and the courts, worker organizations are beginning to exercise muscle through markets. Shareholder activism has been used to divest from anti-labor companies, gun makers, and tobacco; diversify corporate boards; support Occupy Wall Street; force global warming onto the corporate agenda; create jobs; and challenge outlandish CEO pay. Webber argues that workers have found in labor’s capital a potent strategy against their exploiters. He explains the tactic’s surmountable difficulties even as he cautions that corporate interests are already working to deny labor’s access to this powerful and underused tool.

The Rise of the Working-Class Shareholder is a rare good-news story for American workers, an opportunity hiding in plain sight. Combining legal rigor with inspiring narratives of labor victory, Webber shows how workers can wield their own capital to reclaim their strength.

[more]

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Selling The Dream
The Gulf American Corporation and the Building of Cape Coral, Florida
David Dodrill
University of Alabama Press, 1993
Gulf American Corporation’s heavy influence on the migration of people to Florida
 
The Gulf American Corporation played a significant role in the development and urbanization of the state of Florida, especially southwest Florida, during the late 1950s and 1960s. The Miami-based company promoted living in Florida to people residing throughout North America and in several foreign countries. It also enabled people of average incomes to purchase home sites in Florida on an installment basis. As a result, Gulf American had a heavy influence on the migration of people to Florida as early as 1957.
 
Leonard and Julius J. Rosen of Baltimore, Maryland, founded and controlled the corporation during its 12-year existence from 1957 to 1969. The sale and promotion of Florida real estate was an extension of their marketing style developed in previous years when they sold mail-order cosmetics and other products. Their innovative sales strategies ultimately resulted in conflicts with state and federal regulatory agencies in the mid 1960s over the firm’s aggressive sales methods. The struggle with the state of Florida over regulation, which degenerated into a personal conflict between Governor Claude Kirk and the Rosens, resulted in the Rosens’ selling the business to GAC Corporation of Allentown, Pennsylvania, in 1969. After a series of business setbacks and continuing accusations of misrepresentations by salespeople, GAC declared bankruptcy in 1975 and was eventually resurrected as Avatar Holding, Inc., in 1980.
    Gulf American left a mixed legacy to the state of Florida by building several growing cities like Cape Coral and Golden Gate, while at the same time selling worthless underwater swampland near the Everglades. The building of their first development was planned by the company. In that sense, Cape Coral was designed to be the Rosens’ most elaborate sales tool.
 
Based on 31 personal interviews with former Gulf American Corporation, GAC/Avatar Holding company officials and supplemented by articles from 25 different newspapers, this book provides a comprehensive and fascinating look at the Gulf American Corporation—the largest land sales firm in the United States in the 1960s. In many ways the story of Gulf American is a rags-to-riches tale of Leonard and Julius (Jack) Rosen, complete with intrigue and the fluctuations of fortune that matched the rising tides that covered much of the land they sold.
 
 
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Something for Everyone
Memories of Lauerman Brothers Department Store
Michael Leanah
Wisconsin Historical Society Press, 2013
In 1890 the Lauerman brothers opened a general store in the lumber-boom town of Marinette, Wisconsin. The business prospered, and soon the brothers abandoned their small quarters on Main Street for a magnificent department store on Dunlap Square in the heart of Marinette. Thanks to the Lauermans’ devotion to offering diverse merchandise, superior customer service, and loyalty to their employees, the store would remain a lively, vital part of the Marinette fabric for one hundred years.

This book traces the history of the Lauerman enterprise and its importance to the community of Marinette and dozens of counties in northern Wisconsin and the UP. The author takes readers on a tour of the store’s most memorable and delightful features, from the plethora of merchandise offered to the record-listening booths to the famous frosted malt cones. Along the way we hear the recollections of dozens of former customers and employees whose memories form a unique tapestry of family, business, and community story. As it brings to life the people who worked and shopped at Lauermans, Something for Everyone will have readers fondly recalling their own favorite shopping destinations during the golden age of department stores.
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Tata
The Global Corporation That Built Indian Capitalism
Mircea Raianu
Harvard University Press, 2021

An eye-opening portrait of global capitalism spanning 150 years, told through the history of the Tata corporation.

Nearly a century old, the grand façade of Bombay House is hard to miss in the historic business district of Mumbai. This is the iconic global headquarters of the Tata Group, a multinational corporation that produces everything from salt to software. After getting their start in the cotton and opium trades, the Tatas, a Parsi family from Navsari, Gujarat, ascended to commanding heights in the Indian economy by the time of independence in 1947. Over the course of its 150-year history Tata spun textiles, forged steel, generated hydroelectric power, and took to the skies. It also faced challenges from restive workers fighting for their rights and political leaders who sought to curb its power.

In this sweeping history, Mircea Raianu tracks the fortunes of a family-run business that was born during the high noon of the British Empire and went on to capture the world’s attention with the headline-making acquisition of luxury car manufacturer Jaguar Land Rover. The growth of Tata was a complex process shaped by world historical forces: the eclipse of imperial free trade, the intertwined rise of nationalism and the developmental state, and finally the return of globalization and market liberalization. Today Tata is the leading light of one of the world’s major economies, selling steel, chemicals, food, financial services, and nearly everything else, while operating philanthropic institutions that channel expert knowledge in fields such as engineering and medicine.

Based on painstaking research in the company’s archive, Tata elucidates how a titan of industry was created and what lessons its story may hold for the future of global capitalism.

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Turbulence
A Corporate Perspective on Collaborating for Resilience
Edited by Roland Kupers
Amsterdam University Press, 2014
The ever tighter coupling of our food, water and energy systems, in the context of a changing climate is leading to increasing turbulence in the world. As a consequence, it becomes ever more crucial to develop cities, regions, and economies with resilience in mind. Because of their global reach, substantial resources, and information-driven leadership structures, multinational corporations can play a major, constructive role in improving our understanding and design of resilient systems. This volume is the product of the Resilience Action Initiative, a collaboration among Dow, DuPont, IBM, McKinsey & Co., Shell, Siemens, Swiss Re, Unilever, and Yara designed to explore possible corporate contributions to global resilience, especially at the nexus of water, food and energy. Aggressively forward-thinking, and consistent with an enlightened self-interest, the ideas considered here represent a corporate perspective on the broad collaborations required for a more resilient world.
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Twentieth Century-Fox
The Zanuck-Skouras Years, 1935–1965
By Peter Lev
University of Texas Press, 2013

When the Fox Film Corporation merged with Twentieth Century Pictures in 1935, the company posed little threat to industry juggernauts such as Paramount and MGM. In the years that followed however, guided by executives Darryl F. Zanuck and Spyros Skouras, it soon emerged as one of the most important studios. Though working from separate offices in New York and Los Angeles and often of two different minds, the two men navigated Twentieth Century-Fox through the trials of the World War II boom, the birth of television, the Hollywood Blacklist, and more to an era of exceptional success, which included what was then the highest grossing movie of all time, The Sound of Music.

Twentieth Century-Fox is a comprehensive examination of the studio’s transformation during the Zanuck-Skouras era. Instead of limiting his scope to the Hollywood production studio, Lev also delves into the corporate strategies, distribution models, government relations, and technological innovations that were the responsibilities of the New York headquarters. Moving chronologically, he examines the corporate history before analyzing individual films produced by Twentieth Century-Fox during that period. Drawn largely from original archival research, Twentieth Century-Fox offers not only enlightening analyses and new insights into the films and the history of the company, but also affords the reader a unique perspective from which to view the evolution of the entire film industry.

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Twenty-Five Years Behind Bars
The Proceedings of the Twenty-fifth Anniversary of the U.P.C. at the Smithsonian Institution, September 30, 1999
Alan L. Haberman
Harvard University Press

The bar code is now at the core of commerce, transportation, warehousing, manufacturing, and retailing, and its influence has spread to virtually every industry in the industrialized world. When this voluntary product code was first introduced in 1974, it led to the worldwide revolution in supply chain efficiency.

To celebrate the twenty-fifth anniversary of this now universally embraced technology, the Smithsonian Institution sponsored a symposium. Gathered together in this volume are the thoughts of eight speakers with hands-on experience concerning the development, diffusion, adoption, and applications of a truly groundbreaking technology. The volume concludes with papers from a panel discussion among those involved in creating the Universal Product Code, the foundation of the bar code.

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VC
An American History
Tom Nicholas
Harvard University Press, 2019

“An incisive history of the venture-capital industry.”
New Yorker

“An excellent and original economic history of venture capital.”
—Tyler Cowen, Marginal Revolution

“A detailed, fact-filled account of America’s most celebrated moneymen.”
New Republic

“Extremely interesting, readable, and informative…Tom Nicholas tells you most everything you ever wanted to know about the history of venture capital, from the financing of the whaling industry to the present multibillion-dollar venture funds.”
—Arthur Rock

“In principle, venture capital is where the ordinarily conservative, cynical domain of big money touches dreamy, long-shot enterprise. In practice, it has become the distinguishing big-business engine of our time…[A] first-rate history.”
New Yorker

VC tells the riveting story of how the venture capital industry arose from America’s longstanding identification with entrepreneurship and risk-taking. Whether the venture is a whaling voyage setting sail from New Bedford or the latest Silicon Valley startup, VC is a state of mind as much as a way of doing business, exemplified by an appetite for seeking extreme financial rewards, a tolerance for failure and experimentation, and a faith in the promise of innovation to generate new wealth.

Tom Nicholas’s authoritative history takes us on a roller coaster of entrepreneurial successes and setbacks. It describes how iconic firms like Kleiner Perkins and Sequoia invested in Genentech and Apple even as it tells the larger story of VC’s birth and evolution, revealing along the way why venture capital is such a quintessentially American institution—one that has proven difficult to recreate elsewhere.

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Visualizing Taste
How Business Changed the Look of What You Eat
Ai Hisano
Harvard University Press, 2019

Ai Hisano exposes how corporations, the American government, and consumers shaped the colors of what we eat and even the colors of what we consider “natural,” “fresh,” and “wholesome.”

The yellow of margarine, the red of meat, the bright orange of “natural” oranges—we live in the modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new visual vocabulary has shaped what we think of the food we eat. Constructing standards for the colors of food and the meanings we associate with them—wholesome, fresh, uniform—has been a business practice since the late nineteenth century, though one invisible to consumers. Under the growing influences of corporate profit and consumer expectations, firms have sought to control our sensory experiences ever since.

Visualizing Taste explores how our perceptions of what food should look like have changed over the course of more than a century. By examining the development of color-controlling technology, government regulation, and consumer expectations, Hisano demonstrates that scientists, farmers, food processors, dye manufacturers, government officials, and intermediate suppliers have created a version of “natural” that is, in fact, highly engineered. Retailers and marketers have used scientific data about color to stimulate and influence consumers’—and especially female consumers’—sensory desires, triggering our appetites and cravings. Grasping this pivotal transformation in how we see, and how we consume, is critical to understanding the business of food.

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WERNER VON SIEMENS
INVENTOR AND INTERNATIONAL ENTREPRENEUR
WILFRIED FELDENKIRCHEN
The Ohio State University Press, 1994

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Wobblies of the World
A Global History of the IWW
Edited by Peter Cole, David Struthers, and Kenyon Zimmer
Pluto Press, 2017
“As a second-generation member of the IWW, I am delighted to see this outstanding collection of essays on the Wobblies, their achievements, and their substantial impact despite severe repression”—Noam Chomsky                                                          
 
Founded in 1905, Chicago's Industrial Workers of the World (IWW) is a union unlike any other. With members affectionately called "Wobblies" and an evolutionary and internationalist philosophy and tactics, it rapidly grew across the world. Considering the history of the IWW from an international perspective for the first time, Wobblies of the World brings together a group of leading scholars to present a lively collection of accounts from thirteen diverse countries, revealing a fascinating story of anarchism, syndicalism, and socialism.  Chapters include:
 
*”A Cosmopolitan Crowd”: Transnational Anarchists, the IWW and the American Radical Press by Kenyon Zimmer
*Living Social Dynamite: Early Twentieth-Century IWW-South Asia Connections by Tariq Khan
*IWW Internationalism and Interracial Organizing in the Southwestern United States by David M. Struthers
*Spanish Anarchists and Maritime Workers in the IWW by Bieito Alonso
*The IWW and the Dilemmas of Labor Internationalism by Wayne Thorpe
*Wobblies Down Under: The IWW in Australia by Verity Burgmann
*Ki Nga Kaimahi Maori ('To All Maori Workers'): The New Zealand IWW and the Maori by Mark Derby
*Patrick Hodgens Hickey and the IWW: A Transnational Relationship by Peter Clayworth
*Edith Frenette: A Transnational Radical Life by Heather Mayer
*Tom Barker and Revolutionary Europe by Paula de Angelis
*P. J. Welinder and “American Syndicalism” in Interwar Sweden by Johan Pries
*Tramp, Tramp, Tramp: The Songs of Joe Hill Around the World by Bucky Halker

*And much, much more!
 
Drawing on many important figures of the movement—Har Dayal, James Larkin, William D. "Big Bill" Haywood, Enrique Flores Magón, and more—the contributors describe how the IWW and its ideals spread, exploring the crucial role the IWW played in industries such as shipping, mining, and agriculture.
 
Ultimately, the book illuminates Wobblie methods of organizing, forms of expression, practices, and transnational issues, offering a fascinating alternative history of the group
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Wrecked
How the American Automobile Industry Destroyed Its Capacity to Compete
Joshua Murray
Russell Sage Foundation, 2019
At its peak in the 1950s and 1960s, automobile manufacturing was the largest, most profitable industry in the United States and residents of industry hubs like Detroit and Flint, Michigan had some of the highest incomes in the country. Over the last half-century, the industry has declined, and American automakers now struggle to stay profitable. How did the most prosperous industry in the richest country in the world crash and burn? In Wrecked, sociologists Joshua Murray and Michael Schwartz offer an unprecedented historical-sociological analysis of the downfall of the auto industry. Through an in-depth examination of labor relations and the production processes of automakers in the U.S. and Japan both before and after World War II, they demonstrate that the decline of the American manufacturers was the unintended consequence of their attempts to weaken the bargaining power of their unions.
 
Today Japanese and many European automakers produce higher quality cars at lower cost than their American counterparts thanks to a flexible form of production characterized by long-term sole suppliers, assembly and supply plants located near each other, and just-in-time delivery of raw materials. While this style of production was, in fact, pioneered in the U.S. prior to World War II, in the years after the war, American automakers deliberately dismantled this system. As Murray and Schwartz show, flexible production accelerated innovation but also facilitated workers’ efforts to unionize plants and carry out work stoppages. To reduce the efficacy of strikes and combat the labor militancy that flourished between the Depression and the postwar period, the industry dispersed production across the nation, began maintaining large stockpiles of inventory, and eliminated single sourcing. While this restructuring of production did ultimately reduce workers’ leverage, it also decreased production efficiency and innovation. The U.S. auto industry has struggled ever since to compete with foreign automakers, and formerly thriving motor cities have suffered the consequences of mass deindustrialization.
 
Murray and Schwartz argue that new business models that reinstate flexible production and prioritize innovation rather than cheap labor could stem the outsourcing of jobs and help revive the auto industry. By clarifying the historical relationships between production processes, organized labor, and industrial innovation, Wrecked provides new insights into the inner workings and decline of the U.S. auto industry.
 
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The Wright Company
From Invention to Industry
Edward J. Roach
Ohio University Press, 2014

Fresh from successful flights before royalty in Europe, and soon after thrilling hundreds of thousands of people by flying around the Statue of Liberty, in the fall of 1909 Wilbur and Orville Wright decided the time was right to begin manufacturing their airplanes for sale. Backed by Wall Street tycoons, including August Belmont, Cornelius Vanderbilt III, and Andrew Freedman, the brothers formed the Wright Company. The Wright Company trained hundreds of early aviators at its flight schools, including Roy Brown, the Canadian pilot credited with shooting down Manfred von Richtofen—the “Red Baron”—during the First World War; and Hap Arnold, the commander of the U.S. Army Air Forces during the Second World War. Pilots with the company’s exhibition department thrilled crowds at events from Winnipeg to Boston, Corpus Christi to Colorado Springs. Cal Rodgers flew a Wright Company airplane in pursuit of the $50,000 Hearst Aviation Prize in 1911.

But all was not well in Dayton, a city that hummed with industry, producing cash registers, railroad cars, and many other products. The brothers found it hard to transition from running their own bicycle business to being corporate executives responsible for other people’s money. Their dogged pursuit of enforcement of their 1906 patent—especially against Glenn Curtiss and his company—helped hold back the development of the U.S. aviation industry. When Orville Wright sold the company in 1915, more than three years after his brother’s death, he was a comfortable man—but his company had built only 120 airplanes at its Dayton factory and Wright Company products were not in the U.S. arsenal as war continued in Europe.

Edward Roach provides a fascinating window into the legendary Wright Company, its place in Dayton, its management struggles, and its effects on early U.S. aviation.

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The Wright Company
From Invention to Industry
Edward J. Roach
Ohio University Press
Fresh from successful flights before royalty in Europe, and soon after thrilling hundreds of thousands of people by flying around the Statue of Liberty, in the fall of 1909 Wilbur and Orville Wright decided the time was right to begin manufacturing their airplanes for sale. Backed by Wall Street tycoons, including August Belmont, Cornelius Vanderbilt III, and Andrew Freedman, the brothers formed the Wright Company. The Wright Company trained hundreds of early aviators at its flight schools, including Roy Brown, the Canadian pilot credited with shooting down Manfred von Richtofen — the “Red Baron”— during the First World War; and Hap Arnold, the commander of the U.S. Army Air Forces during the Second World War. Pilots with the company’s exhibition department thrilled crowds at events from Winnipeg to Boston, Corpus Christi to Colorado Springs. Cal Rodgers flew a Wright Company airplane in pursuit of the $50,000 Hearst Aviation Prize in 1911.

But all was not well in Dayton, a city that hummed with industry, producing cash registers, railroad cars, and many other products. The brothers found it hard to transition from running their own bicycle business to being corporate executives responsible for other people’s money. Their dogged pursuit of enforcement of their 1906 patent — especially against Glenn Curtiss and his company — helped hold back the development of the U.S. aviation industry. When Orville Wright sold the company in 1915, more than three years after his brother’s death, he was a comfortable man — but his company had built only 120 airplanes at its Dayton factory and Wright Company products were not in the U.S. arsenal as war continued in Europe.

Edward Roach provides a fascinating window into the legendary Wright Company, its place in Dayton, its management struggles, and its effects on early U.S. aviation.
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Yellow Steel
The Story of the Earthmoving Equipment Industry
William R. Haycraft
University of Illinois Press, 2000
In Yellow Steel, the first overarching history of the earthmoving equipment industry, William Haycraft examines the tremendous increase in the scope of mining and construction projects, from the Suez Canal through the interstate highway system, made possible by innovations in earthmoving machinery.   Led by Cyrus McCormick's invention in 1831 of a practical mechanical reaper, many of the builders of today's massive earthmoving machines began as makers of reapers, plows, threshers, and combines.
 
 Haycraft traces the efforts of manufacturers such as Caterpillar, Allis-Chalmers, International Harvester, J. I. Case, Deere, and Massey-Ferguson to diversify from farm equipment to specialized earthmoving equipment and the important contributions of LeTourneau, Euclid, and others in meeting the needs of the construction and mining industries. He shows how postwar economic and political events, especially the creation of the interstate highway system, spurred the development of more powerful and more agile machines. He also relates the precipitous fall of several major American earthmoving machine companies and the rise of Japanese competitors in the early 1980s.  
 
Extensively illustrated and packed with detailed information on both manufacturers and machines, Yellow Steel knits together the diverse stories of the many companies that created the earthmoving equipment industry—how they began, expanded, retooled, merged, succeeded, and sometimes failed. Their history, a step-by-step linking of need and invention, provides the foundation for virtually all modern transportation, construction, commerce, and industry.
 
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