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Cowboy Hero & Its Audience
Popular Culture As Market Derived Art
Alf H. Walle
University of Wisconsin Press, 2000
Elements of popular culture, such as literature and films, are major industries. If scholars are to fully understand how popular culture evolves and functions, techniques for dealing with the impact of business need to be factored into the analysis.
    Using the history of the cowboy story from 1820 to 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis. Wall examines major authors and genres of Western American literature and film; he also explores why certain respected authors were unable to significantly impact the cowboy story even though their innovations were embraced by later generations. Finally Wall provides a hybrid analysis combining business and popular culture theory in an overarching analysis.
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Cowboy Poets and Cowboy Poetry
Edited by David Stanley and Elaine Thatcher
University of Illinois Press, 2000
In bunkhouses or rodeo arenas, on the trail or around the campfire, cowboys have been creating and reciting poetry since the 1870s. In this comprehensive overview, folklorists, scholars, and cowboy poets join forces to explore the 125-year history and development of cowboy poetry and to celebrate those who sustain it.
 
Centered around six areas of focus, from historical background to biographical profiles to creative process, Cowboy Poets and Cowboy Poetry approaches the tradition of occupational folk poetry from a variety of perspectives. Contributors trace its history as an extension of the Homeric tradition of storytelling in verse and discuss such topics as the way a text evolves in retelling, how it becomes linked to a tune, and how poetic content fuses with form to generate narrative tension and humor.
 
Personal and telling portraits of cowboy poets and reciters--including D. J. O'Malley, Henry Herbert Knibbs, and a number of contemporary cowboy poets--illuminate the creative process through which individual poets work within a long community tradition, while comparative studies examine poetry by women, Mexican-American vaqueros, loggers, Argentine gauchos, and Australian bush poets.
 
Cowboy Poets and Cowboy Poetry offers the first in-depth examination of a distinctive and community-based tradition rich with larger-than-life heroes, vivid occupational language, humor, and unblinking encounters with birth, death, nature, and animals. Throughout, the collection shows that cowboy poetry interweaves two thematic strands: a fierce defense of an endangered way of life and a dynamic celebration of organic wholeness, camaraderie, and individualism.
 
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Cowboys and Caudillos
Frontier Ideology of the Americas
Tom R. Sullivan
University of Wisconsin Press, 1990
Suggesting that better understanding of conflicts between Anglo and Latin America can come from the study of their contrasting popular fictions, the author compares the traditional attachment in Latin America to government by a strong man—a caudillo—to the diametrically opposed expansionist frontier ideology of the United States—the cowboy—who makes space safe for Anglo colonization.
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