front cover of The Crowd in Rome in the Late Republic
The Crowd in Rome in the Late Republic
Fergus Millar
University of Michigan Press, 2002
It has often been thought that Roman politics was dominated by a governing class, or even aristocracy, and it has sometimes been presumed that the Senate was a legislative body. The Crowd in Rome in the Late Republic takes a dramatically new tack, and explores the consequences of a democracy in which public office could be gained only by direct election by the people. And while the Senate could indeed debate public matters, advise other office-holders, and make some administrative decisions, it could not legislate. An office-holder who wanted to pass a law had to step out of the Senate-house and propose it to the people in the Forum--where there were few guarantees.
In this important study, Fergus Millar explores the development of the Roman Republic, which, as it drew to a close in the middle decades of the first century B.C.E., had come to cover most of Italy. There were nearly a million adult male voters in the time of Cicero, but there were no constituencies, and no absentee ballots. To exercise their rights, voters had to come in person to Rome and to meet in the Forum. Millar takes the period from the dictatorship of Sulla to Caesar's crossing of the Rubicon and shows how the politics of the crowd was central to the great changes that took place year after year, and altered the Republic forever.
The originality of Millar's highly accessible work lies first in its serious treatment of the importance of open-air oratory in Roman public life, and second, in its use of the narratives of events that evidence provides. Third, it refuses to interpret these narratives in the light of modern theories about the importance of the client-patron system, or the domination of the Senate. This work questions how we should understand the Roman Republic: as a network of aristocratic families dominating the people, or an erratic and volatile democracy in which power was exercised by the tiny proportion of citizens who actually came to listen to speeches and to vote.
This work speaks to those interested in ancient history and its consequences in the modern world.
Fergus Millar is Camden Professor of Ancient History, Brasenose College, Oxford University.
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Half a Million Strong
Crowds and Power from Woodstock to Coachella
Gina Arnold
University of Iowa Press, 2018

From baby boomers to millennials, attending a big music festival has basically become a cultural rite of passage in America. In Half a Million Strong, music writer and scholar Gina Arnold explores the history of large music festivals in America and examines their impact on American culture. Studying literature, films, journalism, and other archival detritus of the countercultural era, Arnold looks closely at a number of large and well-known festivals, including the Newport Folk Festival, Woodstock, Altamont, Wattstax, the New Orleans Jazz and Heritage Festival, Hardly Strictly Bluegrass, and others to map their cultural significance in the American experience. She finds that—far from being the utopian and communal spaces of spiritual regeneration that they claim for themselves— these large music festivals serve mostly to display the free market to consumers in its very best light. 

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Revolutionary Waves
The Crowd in Modern China
Tie Xiao
Harvard University Press, 2017

During China’s transition from dynastic empire to nation-state, the crowd emerged as a salient trope. Intellectuals across the ideological spectrum have used the crowd trope to ruminate on questions of selfhood and nationhood, and to advance competing models of enlightenment and revolution.

Revolutionary Waves analyzes the centrality of the crowd in the Chinese cultural and political imagination and its global resonances by delving into a wide range of fiction, philosophy, poetry, and psychological studies. Bringing together literary studies, intellectual history, critical theory, and the history of human sciences, this interdisciplinary work highlights unexplored interactions among emerging social-scientific forms of knowledge, new aesthetic modes of representation, and changing political imperatives. The work brings into relief the complexities of the modern Chinese crowd discourse, which generated subjectivities and oriented actions, enabled as well as constrained the expression of togetherness, and thus both expanded and limited the horizon of political possibilities in the emerging age of mass politics.

The first in-depth examination of the aesthetics and politics of the crowd in modern Chinese literature and thought, Revolutionary Waves raises questions about the promise and peril of community as communion and reimagines collective life in China’s post-socialist present.

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Virality
Contagion Theory in the Age of Networks
Tony D. Sampson
University of Minnesota Press, 2012

In this thought-provoking work, Tony D. Sampson presents a contagion theory fit for the age of networks. Unlike memes and microbial contagions, Virality does not restrict itself to biological analogies and medical metaphors. It instead points toward a theory of contagious assemblages, events, and affects. For Sampson, contagion is not necessarily a positive or negative force of encounter; it is how society comes together and relates.

Sampson argues that a biological knowledge of contagion has been universally distributed by way of the rhetoric of fear used in the antivirus industry and other popular discourses surrounding network culture. This awareness is also detectable in concerns over too much connectivity, such as problems of global financial crisis and terrorism. Sampson’s “virality” is as established as that of the biological meme and microbe but is not understood through representational thinking expressed in metaphors and analogies. Rather, Sampson interprets contagion theory through the social relationalities first established in Gabriel Tarde’s microsociology and subsequently recognized in Gilles Deleuze’s ontological worldview.

According to Sampson, the reliance on representational thinking to explain the social behavior of networking—including that engaged in by nonhumans such as computers—allows language to overcategorize and limit analysis by imposing identities, oppositions, and resemblances on contagious phenomena. It is the power of these categories that impinges on social and cultural domains. Assemblage theory, on the other hand, is all about relationality and encounter, helping us to understand the viral as a positively sociological event, building from the molecular outward, long before it becomes biological.

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