BiblioVault - Books about Hispanic Americans and mass media

Abject Performances

Aesthetic Strategies in Latino Cultural Production

Leticia Alvarado

Duke University Press, 2018

In Abject Performances Leticia Alvarado draws out the irreverent, disruptive aesthetic strategies used by Latino artists and cultural producers who shun standards of respectability that are typically used to conjure concrete minority identities. In place of works imbued with pride, redemption, or celebration, artists such as Ana Mendieta, Nao Bustamante, and the Chicano art collective known as Asco employ negative affects—shame, disgust, and unbelonging—to capture experiences that lie at the edge of the mainstream, inspirational Latino-centered social justice struggles. Drawing from a diverse expressive archive that ranges from performance art to performative testimonies of personal faith-based subjection, Alvarado illuminates modes of community formation and social critique defined by a refusal of identitarian coherence that nonetheless coalesce into Latino affiliation and possibility.

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Brown Tide Rising

Metaphors of Latinos in Contemporary American Public Discourse

By Otto Santa Ana

University of Texas Press, 2002

2002 – Best Book on Ethnic and Racial Political Ideology and/or Political Theory – Organized Section on Race, Ethnicity, and Politics of the American Political Science Association

"...awash under a brown tide...the relentless flow of immigrants..like waves on a beach, these human flows are remaking the face of America...." Since 1993, metaphorical language such as this has permeated mainstream media reporting on the United States' growing Latino population. In this groundbreaking book, Otto Santa Ana argues that far from being mere figures of speech, such metaphors produce and sustain negative public perceptions of the Latino community and its place in American society, precluding the view that Latinos are vested with the same rights and privileges as other citizens.

Applying the insights of cognitive metaphor theory to an extensive natural language data set drawn from hundreds of articles in the Los Angeles Times and other media, Santa Ana reveals how metaphorical language portrays Latinos as invaders, outsiders, burdens, parasites, diseases, animals, and weeds. He convincingly demonstrates that three anti-Latino referenda passed in California because of such imagery, particularly the infamous anti-immigrant measure, Proposition 187. Santa Ana illustrates how Proposition 209 organizers broadcast compelling new metaphors about racism to persuade an electorate that had previously supported affirmative action to ban it. He also shows how Proposition 227 supporters used antiquated metaphors for learning, school, and language to blame Latino children's speech—rather than gross structural inequity—for their schools' failure to educate them. Santa Ana concludes by calling for the creation of insurgent metaphors to contest oppressive U.S. public discourse about minority communities.

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Crowding Out Latinos

Marco Portales

Temple University Press, 2000

In this groundbreaking analysis, Marco Portales examines the way in which education and the media act as immobilizing social forces to shape the Latino world that exists despite the best efforts of many Mexican Americans and other Latinos. The delicate relationships between what Latinos are and what they seem to be, as perceived both by the larger society and by Latinos themselves, create and craft a culture that students of American culture have not sufficiently studied or understood.

As bandidos or gigolos, drug users or unwed mothers, Latinos continue to figure in the public consciousness primarily as undesirables. Despite decades of effort by Spanish-speaking Americans to improve their image in the United States, Mexican Americans and other resident Latinos are still largely perceived by other Americans as poverty-stricken immigrants and second-class citizens. Accordingly, the great majority of Latino citizens receive substandard educations, equipping them for substandard jobs in substandard living environments.

The lives of Mexican Americans and other Latinos, Portales contends, can best be illuminated by looking at the history of Chicanos and particularly Chicano literature, which dramatizes the impact of education and the media on Latinos. Like Irish literature, Chicano literature has sought to articulate and to establish itself as a postcolonial voice that has struggles for national attention. Through psychological and sociopolitical representations, Chicano writers have variously used anger, indifference, fear, accommodation, and other conflicting emotions and attitudes to express how it feels to be seen as an immigrant or a foreigner in one's own country.

Portales looks at four Chicano literary works -- Americo Paredes' George Washington Gomez, Anthony Quinn's The Original Sin, Sandra Cisnero's House on Mango Street, and Ana Castillo's Massacre of the Dreamers -- to focus attention on social issues that impede the progress of Latinos. By doing so, he hopes to engage both Latino and non-Latino Americans in an overdue dialogue about the power of education and the media to form perceptions that can either empower or repress Latino citizens.

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In Search of Belonging

Latinas, Media, and Citizenship

Jillian M Baez

University of Illinois Press, 2018

In Search of Belonging explores the ways Latina/o audiences in general, and women in particular, make sense of and engage both mainstream and Spanish-language media. Jillian M. Báez’s eye-opening ethnographic analysis draws on the experiences of a diverse group of Latinas in Chicago. In-depth interviews reveal Latinas viewing media images through a lens of citizenship. These women search for nothing less than recognition—and belonging—through representations of Latinas in films, advertising, telenovelas, and TV shows like Ugly Betty and Modern Family. Báez's personal interactions and research merge to create a fascinating portrait, one that privileges the perspectives of the women themselves as they consume media in complex, unpredictable ways.

Innovative and informed by a wealth of new evidence, In Search of Belonging answers important questions about the ways Latinas perform citizenship in today’s America.

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¡Muy Pop!

Conversations on Latino Popular Culture

Ilan Stavans and Frederick Luis Aldama

University of Michigan Press, 2013

Although investigations of Hispanic popular culture were approached for decades as part of folklore studies, in recent years scholarly explorations—of lucha libre, telenovelas, comic strips, comedy, baseball, the novela rosa and the detective novel, sci-fi, even advertising—have multiplied. What has been lacking is an overarching canvas that offers context for these studies, focusing on the crucial, framing questions: What is Hispanic pop culture? How does it change over time and from region to region? What is the relationship between highbrow and popular culture in the Hispanic world? Does it make sense to approach the whole Hispanic world as homogenized when understanding Hispanic popular culture? What are the differences between nations, classes, ethnic groups, religious communities, and so on? And what distinguishes Hispanic popular culture in the United States?

In ¡Muy Pop!, Ilan Stavans and Frederick Luis Aldama carry on a sustained, free-flowing, book-length conversation about these questions and more, concentrating on a wide range of pop manifestations and analyzing them at length. In addition to making Hispanic popular culture visible to the first-time reader, ¡Muy Pop! sheds new light on the making and consuming of Hispanic pop culture for academics, specialists, and mainstream critics.

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Playful Protest

The Political Work of Joy in Latinx Media

Kristie Soares

University of Illinois Press, 2023

Pleasure-based politics in Puerto Rican and Cuban pop culture

Joy is a politicized form of pleasure that goes beyond gratification to challenge norms of gender, sexuality, race, and class. Kristie Soares focuses on the diasporic media of Puerto Rico and Cuba to examine how music, public activist demonstrations, social media, sitcoms, and other areas of culture resist the dominant stories told about Latinx joy. As she shows, Latinx creators compose versions of joy central to social and political struggle and at odds with colonialist and imperialist narratives that equate joy with political docility and a lack of intelligence. Soares builds her analysis around chapters that delve into gozando in salsa music, precise joy among the New Young Lords Party, choteo in the comedy ¿Qué Pasa U.S.A.?, azúcar in the life and death of Celia Cruz, dale as Pitbull’s signature affect, and Alexandria Ocasio-Cortez’s use of silliness to take seriously political violence.

Daring and original, Playful Protest examines how Latinx creators resist the idea that joy only exists outside politics and activist struggle.

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Public Negotiations

Gender and Journalism in Contemporary US Latina/o Literature

Ariana E. Vigil

The Ohio State University Press, 2019

Ariana E. Vigil’s interdisciplinary study, Public Negotiations: Gender and Journalism in Contemporary US Latina/o Literature examines how the boundaries of the Latina/o public sphere are negotiated through mass media. : Focusing on a wide range of twentieth- and twenty-first-century Latina/o literary texts that feature Latina/o media figures—works by Lucha Corpi, Oscar Zeta Acosta, Cherríe Moraga, and Rubén Salazar, among others—Vigil examines the relationship between Latina/o media and Latina/o publics and reflects on how literature demonstrates a sustained interest in this relationship.
Vigil also reveals how these conversations inevitably engage with gender concerns, showing how the role of gender in this relationship is neither static nor consistent over time. Examining how these works represent such things as gendered Latina/o counter publics, how Central American–American communities are gendered in relation to other US Latina/o communities, how and why gendered expressions of Latinidad are produced and marketed, and how print media provides an important space for dissemination of diverse ideas, Public Negotiations considers the way in which gender functions in terms of both the construction and reception of a Latina/o public in a transnational space. Through thorough examination and with deep insight, Vigil shows how literature can invaluably reflect current and historical issues surrounding media and the public sphere and help us imagine new, hopefully better, possibilities.

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The Sound of Exclusion

NPR and the Latinx Public

Christopher Chávez

University of Arizona Press, 2021

As a network that claims to represent the nation, NPR asserts unique claims about what it means to be American. In The Sound of Exclusion, Christopher Chávez critically examines how National Public Radio conceptualizes the Latinx listener, arguing that NPR employs a number of industry practices that secure its position as a white public space while relegating Latinx listeners to the periphery. These practices are tied to a larger cultural logic. Latinx identity is differentiated from national identity, which can be heard through NPR’s cultivation of an idealized dialect, situating whiteness at its center. Pushing Latinx listeners to the edges of public radio has crucial implications for Latinx participation in civic discourses, as identifying who to include in the “public” audience necessarily involves a process of exclusion.

Chávez analyzes NPR as a historical product that has evolved alongside significant changes in technology, industry practice, and demography. In The Sound of Exclusion, Chávez asks these pressing questions: What kind of news organization was NPR intended to be? What has it become over time? In what ways is it evolving to meet the needs of a nation, in which U.S. Latinxs are becoming an increasingly larger portion of the American public that NPR serves? Informed by more than fifty in-depth interviews conducted with public radio practitioners from all aspects of the business, Chávez addresses how power is enacted in everyday broadcast practices. By interrogating industry practices, we might begin to reimagine NPR as a public good that serves the broad and diverse spectrum of the American public.

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Spanish-Language Newspapers in New Mexico, 1834-1958

A. Gabriel Meléndez

University of Arizona Press, 2005

For more than a century, Mexican American journalists used their presses to voice socio-historical concerns and to represent themselves as a determinant group of communities in Nuevo México, a particularly resilient corner of the Chicano homeland. This book draws on exhaustive archival research to review the history of newspapers in these communities from the arrival of the first press in the region to publication of the last edition of Santa Fe’s El Nuevo Mexicano.

Gabriel Meléndez details the education and formation of a generation of Spanish-language journalists who were instrumental in creating a culture of print in nativo communities. He then offers in-depth cultural and literary analyses of the texts produced by los periodiqueros, establishing them thematically as precursors of the Chicano literary and political movements of the 1960s and ’70s.

Moving beyond a simple effort to reinscribe Nuevomexicanos into history, Meléndez views these newspapers as cultural productions and the work of the editors as an organized movement against cultural erasure amid the massive influx of easterners to the Southwest. Readers will find a wealth of information in this book. But more important, they will come away with the sense that the survival of Nuevomexicanos as a culturally and politically viable group is owed to the labor of this brilliant generation of newspapermen who also were statesmen, scholars, and creative writers.

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