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Anonymity
Alison Macrina
American Library Association, 2019

front cover of Appified
Appified
Culture in the Age of Apps
Jeremy Wade Morris and Sarah Murray, Editors
University of Michigan Press, 2018
Snapchat. WhatsApp. Ashley Madison. Fitbit. Tinder. Periscope. How do we make sense of how apps like these-and thousands of others-have embedded themselves into our daily routines, permeating the background of ordinary life and standing at-the-ready to be used on our smartphones and tablets? When we look at any single app, it's hard to imagine how such a small piece of software could be particularly notable. But if we look at a collection of them, we see a bigger picture that reveals how the quotidian activities apps encompass are far from banal: connecting with friends (and strangers and enemies), sharing memories (and personally identifying information), making art (and trash), navigating spaces (and reshaping places in the process). While the sheer number of apps is overwhelming, as are the range of activities they address, each one offers an opportunity for us to seek out meaning in the mundane. Appified is the first scholarly volume to examine individual apps within the wider historical and cultural context of media and cultural studies scholarship, attuned to issues of politics and power, identity and the everyday.
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Applying Library Values To Emerging Technology
Pub #72
Peter D. Fernandez
Assoc of College & Research Libraries, 2018

front cover of Appropriately Indian
Appropriately Indian
Gender and Culture in a New Transnational Class
Smitha Radhakrishnan
Duke University Press, 2011
Appropriately Indian is an ethnographic analysis of the class of information technology professionals at the symbolic helm of globalizing India. Comprising a small but prestigious segment of India’s labor force, these transnational knowledge workers dominate the country’s economic and cultural scene, as do their notions of what it means to be Indian. Drawing on the stories of Indian professionals in Mumbai, Bangalore, Silicon Valley, and South Africa, Smitha Radhakrishnan explains how these high-tech workers create a “global Indianness” by transforming the diversity of Indian cultural practices into a generic, mobile set of “Indian” norms. Female information technology professionals are particularly influential. By reconfiguring notions of respectable femininity and the “good” Indian family, they are reshaping ideas about what it means to be Indian.

Radhakrishnan explains how this transnational class creates an Indian culture that is self-consciously distinct from Western culture, yet compatible with Western cosmopolitan lifestyles. She describes the material and symbolic privileges that accrue to India’s high-tech workers, who often claim ordinary middle-class backgrounds, but are overwhelmingly urban and upper caste. They are also distinctly apolitical and individualistic. Members of this elite class practice a decontextualized version of Hinduism, and they absorb the ideas and values that circulate through both Indian and non-Indian multinational corporations. Ultimately, though, global Indianness is rooted and configured in the gendered sphere of home and family.

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