Introduced at the 1876 Centennial Exposition and powered by an historic advertising campaign, Hires Root Beer—launched 10 years before Coca-Cola—blazed the trail for development of the American soft drink industry. Its inventor, Charles Elmer Hires, has been described as “a tycoon with the soul of a chemist.” In addition to creating root beer, Hires, a devoted family man and a pillar of the Quaker community, became a leading importer of botanical commodities, an authority on the vanilla bean. Starting from scratch, he also built one of the world’s largest condensed milk companies.
Charles E. Hires and the Drink that Wowed a Nation chronicles the humble origin and meteoric business success of this extraordinary entrepreneur. Author Bill Double uses published interviews, correspondence, newspaper reports, magazine articles, financial data, and a small family archive to tell this story of native ingenuity. Here, the rough-hewn capitalism of the gilded age, the evolution of the neighborhood drugstore, the rise of advertising in creating mass markets, and the emerging temperance movement all come together in a biography that, well, fizzes with entrepreneurial spirit.
Louis Cantor illuminates Phillips's role in turning a huge white audience on to previously forbidden race music. Phillips's zeal for rhythm and blues legitimized the sound and set the stage for both Elvis's subsequent success and the rock 'n' roll revolution of the 1950s. Using personal interviews, documentary sources, and oral history collections, Cantor presents a personal view of the disc jockey while restoring Phillips's place as an essential figure in rock 'n' roll history.
Before attaining that status of senior church apostle at the death of John Taylor in 1886, Woodruff had been one of the fiercest opponents of United States hegemony. He spent years evading territorial marshals on the Mormon “underground,” escaping prosecution for polygamy, unable even to attend his first wife’s funeral. As church president, faced with disfranchisement and federal confiscation of Mormon property, including temples, Woodruff reached his monumental decision in 1890 to accept U.S. law and to petition for Utah statehood.
As church doctrines and practices evolved, Woodruff himself changed. The author examines the secular and religious development of Woodruff’s world view from apocalyptic mystic to pragmatic conciliator. He also reveals the gentle, solitary farmer; the fisherman and horticulturalist; the family man with seven wives; the charismatic preacher of the Mormon Reformation; the astute businessman; the urbane, savvy politician who courted the favor of prominent Republicans in California and Oregon (Leland Stanford and Isaac Trumbo); and the vulnerable romantic who pursued the affections of Lydia Mountford, an international lecturer and Jewish rights advocate. He traces a faithful polygamist who ultimately embraced the Christian Home movement and settled comfortably into a monogamous relationship in an otherwise typically Victorian setting.
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