The emergence of the double-bill in the 1930s created a divide between A-pictures and B-pictures as theaters typically screened packages featuring one of each. With the former considered more prestigious because of their larger budgets and more popular actors, the lower-budgeted Bs served largely as a support mechanism to A-films of the major studios—most of which also owned the theater chains in which movies were shown. When a 1948 U.S. Supreme Court antitrust ruling severed ownership of theaters from the studios, the B-movie soon became a different entity in the wake of profound changes to the corporate organization and production methods of the major Hollywood studios.
In The Battle for the Bs, Blair Davis analyzes how B-films were produced, distributed, and exhibited in the 1950s and demonstrates the possibilities that existed for low-budget filmmaking at a time when many in Hollywood had abandoned the Bs. Made by newly formed independent companies, 1950s B-movies took advantage of changing demographic patterns to fashion innovative marketing approaches. They established such genre cycles as science fiction and teen-oriented films (think Destination Moon and I Was a Teenage Werewolf) well before the major studios and also contributed to the emergence of the movement now known as underground cinema. Although frequently proving to be multimillion-dollar box-office draws by the end of the decade, the Bs existed in opposition to the cinematic mainstream in the 1950s and created a legacy that was passed on to independent filmmakers in the decades to come.
Longlisted for the 2022 Kraszna-Krausz Book Award, Moving Image Category
Despite their considerable presence in Hollywood, extras and working actors have received scant attention within film and media studies as significant contributors to the history of the industry. Looking not to the stars but to these supporting players in film, television, and, recently, streaming programming, Below the Stars highlights such actors as precarious laborers whose work as freelancers has critically shaped the entertainment industry throughout the twentieth and twenty-first centuries. By addressing ordinary actors as a labor force, Kate Fortmueller proposes a media industry history that positions underrepresented and quotidian experiences as the structural elements of the culture and business of Hollywood.
Resisting a top-down assessment, Fortmueller explores the wrangling of labor unions and guilds that advocated for collective action for everyday actors and helped shape professional norms. She pulls from archival research, in-person interviews, and firsthand observation to examine a history that cuts across industry boundaries and situates actors as a labor group at the center of industrial and technological upheavals, with lasting implications for race, gender, and labor relations in Hollywood.
Bio/Pics is the first comprehensive study of a once important film genre, the biographical film. Using previously unavailable archival materials from Twentieth Century-Fox, Warner Bros., MGM, and RKO studios, as well as censorship files from the Production Code Administration, George Custen argues that, through these films, Hollywood manufactured a nearly monochromatic view of history that was systematically distorted in regard to race, gender, nationality, and profession.Utilizing a carefully selected sample of over 100 films produced during the Studio Era (1927-1960), Custen maintains that the biopic constructed a Hollywood code of history out of a tightly controlled reference system, glamorizing the producers' own personal visions of what constituted a great life. Custen's examination of production practices reveals that the machinery of public history operating through these films was fueled by difference sources. His analysis of the roles played by star personae, legal considerations, censorship practices, and the producers' own ideologies brings the world of biopic alive, even into the age of the made-for-TV movie.
The practical and legal aspects of writing a business plan for a film venture can be daunting to navigate without a firm grasp of know-how. With this in mind, John W. Cones's Business Plans for Filmmakers arms independent movie-makers and students with everything they need to successfully tackle the confusing intersection of law, business, and art when creating a business plan for a movie. This pragmatic volume offers plenty of examples and strategies for success, sharing straightforward insight into some of the toughest challenges independent filmmakers face when encountering these documents.
With simple yet thorough detail and clarity, Cones outlines the legal requirements affecting movie proposals, including ways to evaluate the necessity for a business plan or a securities disclosure document, as well as the legal definition of "an active investor." Also addressed are the numerous subjects filmmakers and students must consider before a film offering, including the efficacy of a business plan to fund the development, production, and distribution phases of a film; common elements of fraud of which fledgling filmmakers should beware; the intricacies of revenue sharing; and how to render financial projections. Cones also imparts useful distinctions between such industry terms as "company financing" versus "project financing," along with many others.
This bookalso includes in-depth guidance through the murky paths of investor analysis and key strategies to find and attract parties interested in financing film. Drawing upon his many years as a securities and entertainment attorney, and his experiences advising independent film producers, Cones offers the tools necessary not only to understand investors' motivations but also to use that knowledge to the filmmaker's advantage. Also provided are perceptive studies of the investment vehicles commonly used in business plans seeking investors, with analysis of each method's pros and cons. Throughout the volume, Cones uses sample plans to offer a real-world grasp of the intricacies of the business.
In the business of this art, knowledge is power. Business Plans for Filmmakers dispels the myths and misinformation circulating among filmmakers to provide accurate and useful advice.
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