BiblioVault - Books about Mouse

Inside the Mouse

Work and Play at Disney World

Project on Disney

Duke University Press, 1995

This entertaining and playful book views Disney World as much more than the site of an ideal family vacation. Blending personal meditations, interviews, photographs, and cultural analysis, Inside the Mouse looks at Disney World’s architecture and design, its consumer practices, and its use of Disney characters and themes. This book takes the reader on an alternative ride through "the happiest place on earth" while asking "What makes this forty-three-square-mile theme park the quintessential embodiment of American leisure?"
Turning away from the programmed entertainment that Disney presents, the authors take a peek behind the scenes of everyday experience at Disney World. In their consideration of the park as both private corporate enterprise and public urban environment, the authors focus on questions concerning the production and consumption of leisure. Featuring over fifty photographs and interviews with workers that strip "cast members" of their cartoon costumes, this captivating work illustrates the high-pressure dynamics of the typical family vacation as well as a tour of Disney World that looks beyond the controlled facade of themed attractions.
As projects like EuroDisney and the proposed Disney America test the strength of the Disney cultural monolith, Inside the Mouse provides a timely assessment of the serious business of supplying pleasure in contemporary U.S. culture. Written for the general reader interested in the many worlds of Disney, this engrossing volume will also find fans among students and scholars of cultural studies.

[more]

Interpreting and Experiencing Disney

Mediating the Mouse

Edited by Priscilla Hobbs

Intellect Books, 2022

A collection of essays exploring the wide-ranging influence of the Walt Disney Company.

It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney’s marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages.

This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation’s massive marketing machine and how the corporate response, in turn, shapes the fan experience.

[more]

Mouse

Georgie Carroll

Reaktion Books, 2015

From Mickey to Jerry, Rizzo to Pinky, mice have played an important role in our childhood tales. Often a heroic figure in culture and fiction—mice are the iconic symbol of Disney and Earth’s intellectually superior race in The Hitchhiker’s Guide to the Galaxy—they are also considered one of the human race’s greatest adversaries, responsible for disease and plague. Presenting a natural and cultural history of the mouse, this book explores the large role this diminutive animal plays in both the animal kingdom and human imagination.

Examining the evolution, species, habitats, and behaviors of mice, Georgie Carroll reveals that they are accomplished survivors, having colonized six of the world’s continents and even traveled into space. As one of the earth’s smallest prey, the mouse, she shows, represents courage, perseverance, and adaptability. She surveys the depiction of mice in art, myth, literature, and folklore, considering how they are held in divine regard in the Hindu and Buddhist traditions. Carroll also delves into the integral place mice hold within the modern scientific endeavor—that of the laboratory animal. Telling the story of this beguiling creature in rich detail, Mouse is an intriguing look at an animal we have worshipped, tested, slaughtered, loved, and loathed.

[more]

Multiculturalism and the Mouse

Race and Sex in Disney Entertainment

By Douglas Brode

University of Texas Press, 2006

In his latest iconoclastic work, Douglas Brode—the only academic author/scholar who dares to defend Disney entertainment—argues that "Uncle Walt's" output of films, television shows, theme parks, and spin-off items promoted diversity decades before such a concept gained popular currency in the 1990s. Fully understood, It's a Small World—one of the most popular attractions at the Disney theme parks—encapsulates Disney's prophetic vision of an appealingly varied world, each race respecting the uniqueness of all the others while simultaneously celebrating a common human core. In this pioneering volume, Brode makes a compelling case that Disney's consistently positive presentation of "difference"—whether it be race, gender, sexual orientation, ideology, or spirituality—provided the key paradigm for an eventual emergence of multiculturalism in our society.

Using examples from dozens of films and TV programs, Brode demonstrates that Disney entertainment has consistently portrayed Native Americans, African Americans, women, gays, individual acceptance of one's sexual orientation, and alternatives to Judeo-Christian religious values in a highly positive light. Assuming a contrarian stance, Brode refutes the overwhelming body of "serious" criticism that dismisses Disney entertainment as racist and sexist. Instead, he reveals through close textual analysis how Disney introduced audiences to such politically correct principles as mainstream feminism. In so doing, Brode challenges the popular perception of Disney fare as a bland diet of programming that people around the world either uncritically deem acceptable for their children or angrily revile as reactionary pabulum for the masses.

Providing a long overdue and thoroughly detailed alternative, Brode makes a highly convincing argument that with an unwavering commitment to racial diversity and sexual difference, coupled with a vast global popularity, Disney entertainment enabled those successive generations of impressionable youth who experienced it to create today's aura of multiculturalism and our politically correct value system.

[more]