front cover of Demanding Choices
Demanding Choices
Opinion, Voting, and Direct Democracy
Shaun Bowler and Todd Donovan
University of Michigan Press, 2000
Referenda on important public policy questions have come to play a central role in policy making in many states. Referenda, or ballot propositions, have resulted in limits on taxation and limits on the number of terms of elected officials, and have dealt with bilingual education, campaign finances, and affirmative action, in states all over the country.
Shaun Bowler and Todd Donovan present a searching and original examination of how voters make decisions in direct referenda. The authors ask if voters have some information about the issue easily at their disposal and if they make choices that seem sensible given their interests and the information they have. Looking at the way voters respond to different kinds of questions, the authors suggest that while direct democracy has its failings, the flaws do not necessarily lie with citizens being "duped," nor with voters approving propositions they do not want or do not understand at some basic level.
As cynicism about government has increased many have sought to take policy questions out of the hands of elected officials and put the questions directly before the voters for decision. And yet many are skeptical about the ability of voters to make intelligent decisions about complex policy issues. This important book demonstrates that voters are capable of responding thoughtfully to referenda questions.
This book will appeal to students of contemporary American politics and electoral politics.
Shaun Bowler is Associate Professor of Political Science, University of California at Irvine. Todd Donovan is Associate Professor of Political Science, Western Washington University.
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Democracy Disfigured
Opinion, Truth, and the People
Nadia Urbinati
Harvard University Press, 2014

In Democracy Disfigured, Nadia Urbinati diagnoses the ills that beset the body politic in an age of hyper-partisanship and media monopolies and offers a spirited defense of the messy compromises and contentious outcomes that define democracy.

Urbinati identifies three types of democratic disfiguration: the unpolitical, the populist, and the plebiscitarian. Each undermines a crucial division that a well-functioning democracy must preserve: the wall separating the free forum of public opinion from the governmental institutions that enact the will of the people. Unpolitical democracy delegitimizes political opinion in favor of expertise. Populist democracy radically polarizes the public forum in which opinion is debated. And plebiscitary democracy overvalues the aesthetic and nonrational aspects of opinion. For Urbinati, democracy entails a permanent struggle to make visible the issues that citizens deem central to their lives. Opinion is thus a form of action as important as the mechanisms that organize votes and mobilize decisions.

Urbinati focuses less on the overt enemies of democracy than on those who pose as its friends: technocrats wedded to procedure, demagogues who make glib appeals to “the people,” and media operatives who, given their preference, would turn governance into a spectator sport and citizens into fans of opposing teams.

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The Paradox of Mass Politics
Knowledge and Opinion in the American Electorate
W. Russell Neuman
Harvard University Press, 1986

A central current in the history of democratic politics is the tensions between the political culture of an informed citizenry and the potentially antidemocratic impulses of the larger mass of individuals who are only marginally involved in the political world. Given the public’s low level of political interest and knowledge, it is paradoxical that the democratic system works at all.

In The Paradox of Mass Politics W. Russell Neuman analyzes the major election surveys in the United States for the period 1948–1980 and develops for each a central index of political sophistication based on measures of political interest, knowledge, and style of political conceptualization. Taking a fresh look at the dramatic findings of public apathy and ignorance, he probes the process by which citizens acquire political knowledge and the impact of their knowledge on voting behavior.

The book challenges the commonly held view that politically oriented college-educated individuals have a sophisticated grasp of the fundamental political issues of the day and do not rely heavily on vague political symbolism and party identification in their electoral calculus. In their expression of political opinions and in the stability and coherence of those opinions over time, the more knowledgeable half of the population, Neuman concludes, is almost indistinguishable from the other half. This is, in effect, a second paradox closely related to the first.

In an attempt to resolve a major and persisting paradox of political theory, Neuman develops a model of three publics, which more accurately portrays the distribution of political knowledge and behavior in the mass population. He identifies a stratum of apoliticals, a large middle mass, and a politically sophisticated elite. The elite is so small (less than 5 percent) that the beliefs and behavior of its member are lost in the large random samples of national election surveys, but so active and articulate that its views are often equated with public opinion at large by the powers in Washington. The key to the paradox of mass politics is the activity of this tiny stratum of persons who follow political issues with care and expertise. This book is essential reading for concerned students of American politics, sociology, public opinion, and mass communication.

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Policy and Opinion in the Gulf War
John Mueller
University of Chicago Press, 1994
The Persian Gulf crisis may well have been the most extensively polled episode in U.S. history as President Bush, his opponents, and even Saddam Hussein appealed to, and tried to influence, public opinion. As well documented as this phenomenon was, it remains largely unexplained. John Mueller provides an account of the complex relationship between American policy and public opinion during the Gulf crisis.

Mueller analyzes key issues: the actual shallowness of public support for war; the effect of public opinion on the media (rather than the other way around); the use and misuse of polls by policy makers; the American popular focus on Hussein's ouster as a central purpose of the War; and the War's short-lived impact on voting. Of particular interest is Mueller's conclusion that Bush succeeded in leading the country to war by increasingly convincing the public that it was inevitable, rather than right or wise.

Throughout, Mueller, author of War, Presidents, and Public Opinion, an analysis of public opinion during the Korean and Vietnam wars, places this analysis of the Gulf crisis in a broad political and military context, making comparisons to wars in Panama, Vietnam, Korea, and the Falklands, as well as to World War II and even the War of 1812. The book also collects nearly 300 tables charting public opinion through the Gulf crisis, making Policy and Opinion in the Gulf War an essential reference for anyone interested in recent American politics, foreign policy, public opinion, and survey research.
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Political Attitudes in Venezuela
Societal Cleavages and Political Opinion
By Enrique A. Baloyra and John D. Martz
University of Texas Press, 1979

Here is a benchmark study of voter attitudes in a Latin American country. This volume is based on extensive survey research conducted during the Venezuelan elections of 1973. The methods employed by Baloyra and Martz to poll an "unpollable" society successfully challenge previously established paradigms.

The authors interviewed a representative sample of over 1,500 voters to determine relationships between class, status, community, context, religion, ideology, and partisanship on the one hand and political attitudes and preferences on the other. They found that the Venezuelan electorate is defined by a series of contradictory tendencies, and they place their conclusions in the context of contemporary political science literature regarding class and party, ideology and party, and inequality and participation.

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The Tyranny of Opinion
Honor in the Construction of the Mexican Public Sphere
Pablo Piccato
Duke University Press, 2010
In the mid-to-late nineteenth century, as Mexico emerged out of decades of civil war and foreign invasion, a modern notion of honor—of one’s reputation and self-worth—became the keystone in the construction of public culture. Mexicans gave great symbolic, social, and material value to honor. Only honorable men could speak in the name of the public. Honor earned these men, and a few women, support and credit, and gave civilian politicians a claim to authority after an era dominated by military heroism.

Tracing how notions of honor changed in nineteenth-century Mexico, Pablo Piccato examines legislation, journalism, parliamentary debates, criminal defamation cases, personal stories, urban protests, and the rise and decline of dueling in the 1890s. He highlights the centrality of notions of honor to debates over the nature of Mexican liberalism, describing how honor helped to define the boundaries between public and private life; balance competing claims of free speech, public opinion, and the protection of individual reputations; and motivate politicians, writers, and other men to enter public life. As Piccato explains, under the authoritarian rule of Porfirio Díaz, the state became more active in the protection of individual reputations. It implemented new restrictions on the press. This did not prevent people from all walks of life from defending their honor and reputations, whether in court or through violence. The Tyranny of Opinion is a major contribution to a new understanding of Mexican political history and the evolution of Mexican civil society.

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