Hollywood and the news media have repeatedly depicted the inner-city retail store as a scene of racial conflict and acrimony. Civility in the City uncovers a quite different story. Jennifer Lee examines the relationships between African American, Jewish, and Korean merchants and their black customers in New York and Philadelphia, and shows that, in fact, social order, routine, and civility are the norm.
Lee illustrates how everyday civility is negotiated and maintained in countless daily interactions between merchants and customers. While merchant-customer relations are in no way uniform, most are civil because merchants actively work to manage tensions and smooth out incidents before they escalate into racially charged anger. Civility prevails because merchants make investments to maintain the day-to-day routine, recognizing that the failure to do so can have dramatic consequences.
How then do minor clashes between merchants and customers occasionally erupt into the large-scale conflicts we see on television? Lee shows how inner-city poverty and extreme inequality, coupled with the visible presence of socially mobile newcomers, can provide fertile ground for such conflicts. The wonder is that they occur so rarely, a fact that the media ignore.
Between the two world wars, the retail world experienced tremendous changes. New forms of competition, expanded networks of communication and transportation, and the proliferation of manufactured goods posed challenges to department store and small shopkeeper alike.
In western New York, and in Buffalo and Rochester in particular, retailers were a crucial part of urban life, acting as cultural brokers and civic leaders. They were also cultivators of area pride. Even as they adopted the latest merchandising techniques or stocked the newest items, merchants emphasized their local roots and their ability to put a local spin on national trends and innovations. Regional identity became a powerful selling tool not only during the prosperity of the 1920s but also through the economic crisis of the Great Depression.
Sales and Celebrations explains how local traditions and institutions affected the evolution of American consumer culture. It expands our understanding of American consumerism, demonstrating that local particularities and loyalties could often coexist with, and occasionally challenge, the spread of mass consumption. In her award-winning study, Professor Sarah Elvins provides new insight into the relationship between America’s largest metropolises and its smaller centers. Retailers in Buffalo and Rochester did not simply imitate the practices of their counterparts in Manhattan and Chicago; they highlighted their unique ability to serve the wants and needs of their particular markets.
By drawing attention to this persistent power of the local, Sales and Celebrations illuminates a neglected aspect of the story of American culture in the interwar period.
Marjorie L. Hilton presents a captivating history of consumer culture in Russia from the 1880s to the early 1930s. She highlights the critical role of consumerism as a vehicle for shaping class and gender identities, modernity, urbanism, and as a mechanism of state power in the transition from tsarist autocracy to Soviet socialism.
Beginning in the late nineteenth century, Russia witnessed a rise in mass production, consumer goods, advertising, and new retail venues such as arcades and department stores. These mirrored similar developments in other European countries and reflected a growing quest for leisure activities, luxuries, and a modern lifestyle. As Hilton reveals, retail commerce played a major role in developing Russian public culture—it affected celebrations of religious holidays, engaged diverse groups of individuals, defined behaviors and rituals of city life, inspired new interpretations of masculinity and femininity, and became a visible symbol of state influence and provision.
Through monarchies, revolution, civil war, and monumental changes in the political sphere, Russia’s distinctive culture of consumption was contested and recreated. Leaders of all stripes continued to look to the “commerce of exchange” as a key element in appealing to the masses, garnering political support, and promoting a modern nation.
Hilton follows the evolution of retailing and retailers alike, from crude outdoor stalls to elite establishments; through the competition of private versus state-run stores during the NEP; and finally to a system of total state control, indifferent workers, rationing, and shortages under a consolidating Stalinist state.
How women in turn-of-the-century Chicago used their consumer power to challenge male domination of public spaces and stake their own claim to downtown.
Popular culture assumes that women are born to shop and that cities welcome their trade. But for a long time America’s downtowns were hardly welcoming to women. Emily Remus turns to Chicago at the turn of the twentieth century to chronicle a largely unheralded revolution in women’s rights that took place not at the ballot box but in the streets and stores of the business district.
After the city’s Great Fire, Chicago’s downtown rose like a phoenix to become a center of urban capitalism. Moneyed women explored the newly built department stores, theaters, and restaurants that invited their patronage and encouraged them to indulge their fancies. Yet their presence and purchasing power were not universally appreciated. City officials, clergymen, and influential industrialists condemned these women’s conspicuous new habits as they took their place on crowded streets in a business district once dominated by men.
A Shoppers’ Paradise reveals crucial points of conflict as consuming women accessed the city center: the nature of urban commerce, the place of women, the morality of consumer pleasure. The social, economic, and legal clashes that ensued, and their outcome, reshaped the downtown environment for everyone and established women’s new rights to consumption, mobility, and freedom.
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