front cover of Haunted Media
Haunted Media
Electronic Presence from Telegraphy to Television
Jeffrey Sconce
Duke University Press, 2000
In Haunted Media Jeffrey Sconce examines American culture’s persistent association of new electronic media—from the invention of the telegraph to the introduction of television and computers—with paranormal or spiritual phenomena. By offering a historical analysis of the relation between communication technologies, discourses of modernity, and metaphysical preoccupations, Sconce demonstrates how accounts of “electronic presence” have gradually changed over the decades from a fascination with the boundaries of space and time to a more generalized anxiety over the seeming sovereignty of technology.
Sconce focuses on five important cultural moments in the history of telecommunication from the mid-nineteenth century to the present: the advent of telegraphy; the arrival of wireless communication; radio’s transformation into network broadcasting; the introduction of television; and contemporary debates over computers, cyberspace, and virtual reality. In the process of examining the trajectory of these technological innovations, he discusses topics such as the rise of spiritualism as a utopian response to the electronic powers presented by telegraphy and how radio, in the twentieth century, came to be regarded as a way of connecting to a more atomized vision of the afterlife. Sconce also considers how an early preoccupation with extraterrestrial radio communications tranformed during the network era into more unsettling fantasies of mediated annihilation, culminating with Orson Welles’s legendary broadcast of War of the Worlds. Likewise, in his exploration of the early years of television, Sconce describes how programs such as The Twilight Zone and The Outer Limits continued to feed the fantastical and increasingly paranoid public imagination of electronic media. Finally, Sconce discusses the rise of postmodern media criticism as yet another occult fiction of electronic presence, a mythology that continues to dominate contemporary debates over television, cyberspace, virtual reality, and the Internet.
As an engaging cultural history of telecommunications, Haunted Media will interest a wide range of readers including students and scholars of media, history, American studies, cultural studies, and literary and social theory.
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HAVING A GOOD CRY
EFFEMINATE FEELINGS & POP-CULTURE FORMS
ROBYN R. WARHOL
The Ohio State University Press, 2003

Robyn R. Warhol’s goal is to investigate the effects of readers’ emotional responses to formulaic fiction of the nineteenth and twentieth centuries on gendered subjectivity. She argues that modern literary and cultural studies have ignored nonsexual affectivity in their inquiries. The book elaborates on Warhol’s theory of affect and then focuses on sentimental stories, marriage plots, serialized novels, and soap operas as distinct genres producing specific feelings among fans.

Popular narrative forms use formulas to bring up familiar patterns of feelings in the audiences who love them. This book looks at the patterns of feelings that some nineteenth- and twentieth-century popular genres evoke, and asks how those patterns are related to gender. Soap operas and sentimentalism are generally derided as “effeminate” forms because their emotional range is seen as hyperfeminine. Having a Good Cry presents a celebration of effeminate feelings and works toward promoting more flexible, less pejorative concepts of gender. Using a psychophysiological rather than a psychoanalytic approach to reading and emotion, Warhol seeks to make readers more conscious of what is happening to the gendered body when we read.

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Her Stories
Daytime Soap Opera and US Television History
Elana Levine
Duke University Press, 2020
Since the debut of These Are My Children in 1949, the daytime television soap opera has been foundational to the history of the medium as an economic, creative, technological, social, and cultural institution. In Her Stories, Elana Levine draws on archival research and her experience as a longtime soap fan to provide an in-depth history of the daytime television soap opera as a uniquely gendered cultural form and a central force in the economic and social influence of network television. Closely observing the production, promotion, reception, and narrative strategies of the soaps, Levine examines two intersecting developments: the role soap operas have played in shaping cultural understandings of gender and the rise and fall of broadcast network television as a culture industry. In so doing, she foregrounds how soap operas have revealed changing conceptions of gender and femininity as imagined by and reflected on the television screen.
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Hitchcock à la Carte
Jan Olsson
Duke University Press, 2015
Alfred Hitchcock: cultural icon, master film director, storyteller, television host, foodie. And as Jan Olsson argues in Hitchcock à la Carte, he was also an expert marketer who built his personal brand around his rotund figure and well-documented table indulgencies. Focusing on Hitchcock's television series Alfred Hitchcock Presents (1955-1962) and the The Alfred Hitchcock Hour (1962-1965), Olsson asserts that the success of Hitchcock's media empire depended on his deft manipulation of bodies and the food that sustained them. Hitchcock's strategies included frequently playing up his own girth, hiring body doubles, making numerous cameos, and using food—such as a frozen leg of lamb—to deliver scores of characters to their deaths. Constructing his brand enabled Hitchcock to maintain creative control, blend himself with his genre, and make himself the multi-million-dollar franchise's principal star. Olsson shows how Hitchcock's media brand management was a unique performance model that he used to mark his creative oeuvre as strictly his own.
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Hollywood on the Hudson
Film and Television in New York from Griffith to Sarnoff
Koszarski, Richard
Rutgers University Press, 2008
In Hollywood on the Hudson, Richard Koszarski rewrites an important part of the history of American cinema. During the 1920s and 1930s, film industry executives had centralized the mass production of feature pictures in a series of gigantic film factories scattered across Southern California, while maintaining New York as the economic and administrative center. But as Koszarski reveals, many writers, producers, and directors also continued to work here, especially if their independent vision was too big for the Hollywood production line.
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Hollywood TV
The Studio System in the Fifties
By Christopher Anderson
University of Texas Press, 1994

The 1950s was one of the most turbulent periods in the history of motion pictures and television. During the decade, as Hollywood's most powerful studios and independent producers shifted into TV production, TV replaced film as America's principal postwar culture industry.

This pioneering study offers the first thorough exploration of the movie industry's shaping role in the development of television and its narrative forms. Drawing on the archives of Warner Bros. and David O. Selznick Productions and on interviews with participants in both industries, Christopher Anderson demonstrates how the episodic telefilm series, a clear descendant of the feature film, became and has remained the dominant narrative form in prime-time TV.

This research suggests that the postwar motion picture industry was less an empire on the verge of ruin—as common wisdom has it—than one struggling under unsettling conditions to redefine its frontiers. Beyond the obvious contribution to film and television studies, these findings add an important chapter to the study of American popular culture of the postwar period.

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How Television Invented New Media
Murphy, Sheila C
Rutgers University Press, 2011

Now if I just remembered where I put that original TV play device--the universal remote control . . .

Television is a global industry, a medium of representation, an architectural component of space, and a nearly universal frame of reference for viewers. Yet it is also an abstraction and an often misunderstood science whose critical influence on the development, history, and diffusion of new media has been both minimized and overlooked. How Television Invented New Media adjusts the picture of television culturally while providing a corrective history of new media studies itself.

Personal computers, video game systems, even iPods and the Internet built upon and borrowed from television to become viable forms. The earliest personal computers, disguised as video games using TV sets as monitors, provided a case study for television's key role in the emergence of digital interactive devices. Sheila C. Murphy analyzes how specific technologies emerge and how representations, from South Park to Dr. Horrible's Sing-Along-Blog, mine the history of television just as they converge with new methods of the making and circulation of images. Past and failed attempts to link television to computers and the Web also indicate how services like Hulu or Netflix On-Demand can give rise to a new era for entertainment and program viewing online. In these concrete ways, television's role in new and emerging media is solidified and finally recognized.

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front cover of How to Be an Intellectual in the Age of TV
How to Be an Intellectual in the Age of TV
The Lessons of Gore Vidal
Marcie Frank
Duke University Press, 2005
Novelist, television personality, political candidate, and maverick social commentator, Gore Vidal is one of the most innovative, influential, and enduring American intellectuals of the past fifty years. In How to Be an Intellectual in the Age of TV, Marcie Frank provides a concise introduction to Vidal’s life and work as she argues that the twentieth-century shift from print to electronic media, particularly TV and film, has not only loomed large in Vidal’s thought but also structured his career. Looking at Vidal’s prolific literary output, Frank shows how he has reflected explicitly on this subject at every turn: in essays on politics, his book on Hollywood and history, his reviews and interviews, and topical excursions within the novels. At the same time, she traces how he has repeatedly crossed the line supposedly separating print and electronic culture, perhaps with more success than any other American intellectual. He has written television serials and screenplays, appeared in movies, and regularly appeared on television, most famously in heated arguments with Norman Mailer on The Dick Cavett Show and with William F. Buckley during ABC’s coverage of the 1968 Democratic National Convention.

Frank highlights the connections between Vidal’s attitudes toward TV, sex, and American politics as they have informed his literary and political writings and screen appearances. She deftly situates his public persona in relation to those of Andy Warhol, Jacqueline Susann, Mary McCarthy, Susan Sontag, and others. By describing Vidal’s shrewd maneuvering between different media, Frank suggests that his career offers a model to aspiring public intellectuals and a refutation to those who argue that electronic media have eviscerated public discourse.

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