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Voting: A Study of Opinion Formation in a Presidential Campaign
by Bernard R. Berelson, Paul F. Lazarsfeld and William N. McPhee
University of Chicago Press, 1986
Paper: 978-0-226-04350-0
Library of Congress Classification JK5261948
Dewey Decimal Classification 324.9730918

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ABOUT THIS BOOK
Voting is an examination of the factors that make people vote the way they do. Based on the famous Elmira Study, carried out by a team of skilled social scientists during the 1948 presidential campaign, it shows how voting is affected by social class, religious background, family loyalties, on-the-job relationships, local pressure groups, mass communication media, and other factors. Still highly relevant, Voting is one of the most frequently cited books in the field of voting behavior.

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