cover of book
 

Building a Market: The Rise of the Home Improvement Industry, 1914-1960
by Richard Harris
University of Chicago Press, 2012
eISBN: 978-0-226-31768-7 | Cloth: 978-0-226-31766-3
Library of Congress Classification HD9715.U62H37 2012
Dewey Decimal Classification 338.4769024

ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS | TOC | REQUEST ACCESSIBLE FILE
ABOUT THIS BOOK
Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores.

Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. 

Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.

See other books on: Building | Construction industry | Dwellings | Market | Rise
See other titles from University of Chicago Press

Reference metadata exposed for Zotero via unAPI.