8 Communicating: Getting the word from A to B
9 Influencing other people: Dimensions and dilemmas
10 Authority: What is it, and when does it work?
11 Power tactics: Pressure, brainwashing, blackmail, and more
12 Manipulation: Slippery styles for influencing behavior
13 Collaborative models: Influencing softly, by supporting, helping, and trusting
14 From monetary incentives to career development: Efforts to influence human productivity
Part 3 People in threes to twenties: Efficiency and influence in groups
Introductory note