cover of book
 
by George Lakoff
University of Chicago Press, 2002
eISBN: 978-0-226-47100-6 | Cloth: 978-0-226-46770-2 | Paper: 978-0-226-46771-9
Library of Congress Classification HN90.M6L34 2002
Dewey Decimal Classification 172

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ABOUT THIS BOOK
In this classic text, the first full-scale application of cognitive science to politics, George Lakoff analyzes the unconscious and rhetorical worldviews of liberals and conservatives, discovering radically different but remarkably consistent conceptions of morality on both the left and right. For this new edition, Lakoff adds a preface and an afterword extending his observations to major ideological conflicts since the book's original publication, from the impeachment of Bill Clinton to the 2000 presidential election and its aftermath.

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