cover of book
 

The Market Structure of Sports
by Gerald W. Scully
University of Chicago Press, 1994
Paper: 978-0-226-74395-0 | Cloth: 978-0-226-74394-3
Library of Congress Classification GV716.S38 1995
Dewey Decimal Classification 338.43

ABOUT THIS BOOK | TOC | REQUEST ACCESSIBLE FILE
ABOUT THIS BOOK
Through a detailed economic assessment of the current business of professional sports and prospects for the future in the United States, Scully examines the factors that determine players' salaries; management practices and franchise values; and long-term, short-term, and corporate ownership. Scully shows, for example, that while the economic growth of the last two decades was fueled primarily by sales of television rights, the broadcast market has become saturated and teams will have to look elsewhere for income in the 1990s.

This book offers technical insights that will interest business economists and professionals in sports management.

See other books on: Economic aspects | Industries | Marketing | Sports | Sports administration
See other titles from University of Chicago Press

Reference metadata exposed for Zotero via unAPI.