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Loving the World Appropriately: Persuasion and the Transformation of Subjectivity
by James L. Kastely
University of Chicago Press, 2022
Cloth: 978-0-226-82210-5 | eISBN: 978-0-226-82211-2
Library of Congress Classification P301.5.P47K37 2022
Dewey Decimal Classification 808

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ABOUT THIS BOOK
A revolutionary approach to rhetoric that asks why audiences need persuading.

What is persuasion? For some, it is the ideal alternative to violence. For others, persuasion is simply a neutral instrumentality—a valued source of soft power. Both positions rest on a fundamental belief: persuasion is a power that resides in a speaker acting on an audience. Loving the World Appropriately asks a different, more fundamental, question: why does an audience need persuasion? In shifting our focus, James Kastely delivers a provocative new history of rhetoric and philosophy, one that describes rhetoric as more than a matter of effective communication and recasts persuasion as a philosophical concern central to notions of human subjectivity. Ultimately, Kastely insists, persuasion enables us to love the world appropriately.

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