cover of book
 

Marketing Nutrition: Soy, Functional Foods, Biotechnology, and Obesity
by Brian Wansink
University of Illinois Press, 2007
Paper: 978-0-252-07455-4 | eISBN: 978-0-252-09279-4 | Cloth: 978-0-252-02942-4
Library of Congress Classification RM214.3.W36 2005
Dewey Decimal Classification 615.854

ABOUT THIS BOOK | AUTHOR BIOGRAPHY | TOC
ABOUT THIS BOOK
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink’s Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products’ failures and successes. The key problem with marketing nutrition remains, after all, marketing.

See other books on: Consumer Behavior | Food habits | Health & Fitness | Marketing | Nutrition
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