Title
Contents
Acknowledgments
Preface
1. The History of Celebrity and the Laws of Reputation and Speech
2. Lies, Libel, and Football: Coaches as Public Figures Butts v. Curtis Publishing (1967)
3. Stop the Press: A Baseball Legend and Biography Spahn v. Julian Messner, Inc. (1967)
4. Super Bowl Icon or Marketing Tool? Montana v. San Jose Mercury News (1995)
5. Owning a Face: Publicity and Advertising Newcombe v. Coors Brewing (1998)
6. Art versus Image: The First Amendment versus the Right of Publicity ETW v. Jireh Publishing (2000
7. What’s in a Name? Comic Books and Hockey Doe v. TCI Cablevision (2003)
Conclusion
Notes
Index