Cover
Title Page
Copyright
Contents
Acknowledgments
Introduction: Football’s Taking Over
PART I. MAKING FOOTBALL IMPORTANT
1. No Football Fans, Just Football Intellectuals
2. Search and Destroy
3. The NFL’s Role in American History (Somebody’s Gotta Be Kidding)
PART II. MAKING FOOTBALL POLITICAL
4. The Kennedy/Lombardi School
5. A Real Coup with the Sports Fans
6. I Really Believed in the Man
7. Out of Their League
8. Right Coach, Wrong Game
Epilogue: Hollywood Ending
Notes
Bibliography
Index