cover of book
 

Tangled Web They Weave: Truth, Falsity, & Advertisers
by Ivan L. Preston
University of Wisconsin Press, 1996
Cloth: 978-0-299-14190-5 | Paper: 978-0-299-14194-3
Library of Congress Classification KF1614.P74 1994
Dewey Decimal Classification 343.73082

ABOUT THIS BOOK | AUTHOR BIOGRAPHY | TOC | REQUEST ACCESSIBLE FILE
ABOUT THIS BOOK
Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. Ivan Preston takes us down the slippery slope, from the high ground of honest product information to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising.
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