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The Great American Blow-Up: Puffery in Advertising and Selling
University of Wisconsin Press, 1996 Paper: 978-0-299-15254-3 | Cloth: 978-0-299-15250-5 | eISBN: 978-0-299-15253-6 Library of Congress Classification HF5813.U6P68 1996 Dewey Decimal Classification 659.1
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | TOC | REQUEST ACCESSIBLE FILE
ABOUT THIS BOOK
How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present. See other books on: Advertising | Advertising & Promotion | Advertising laws | Preston, Ivan L. | Selling See other titles from University of Wisconsin Press |
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The Great American Blow-Up: Puffery in Advertising and Selling
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | TOC | REQUEST ACCESSIBLE FILE
University of Wisconsin Press, 1996
Paper: 978-0-299-15254-3
Cloth: 978-0-299-15250-5
eISBN: 978-0-299-15253-6
Paper: 978-0-299-15254-3
Cloth: 978-0-299-15250-5
eISBN: 978-0-299-15253-6
How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | TOC | REQUEST ACCESSIBLE FILE
