Contents
Acknowledgments
Introduction. A Decade of Hallyu Scholarship: Toward a New Direction in Hallyu 2.0 - Sangjoon Lee
Part 1. New Agendas
1. Hallyu versus Hallyu-hwa Cultural Phenomenon versus Institutional Campaign - JungBong Choi
2. New Perspectives on the Creative Industries in the Hallyu 2.0 Era Global-Local Dialectics in Intellectual Properties - Dal Yong Jin
Part 2. Rethinking K-Pop
3. New Wave Formations: K-PopIdols, Social Media, and the Remaking of the Korean Wave - Eun-Young Jung
4. Uniformity and Nonconformity The Packaging of Korean Girl Groups - Roald Maliangkay
5. Of the Fans, by the Fans, for the Fans The JYJ Republic - Seung-AhLee
Part 3. Korean TV Drama and Social Media
6. The Interactive Nature of Korean TV Dramas Flexible Texts, Discursive Consumption, and Social Media - Youjeong Oh
7. Meta-Hallyu TV Global Publicity, Social Media, and the Citizen Celebrity - Michelle Cho
8. From Diaspora TV to Social Media Korean TV Dramas in America - Sangjoon Lee
Part 4. Global Receptions of Hallyu 2.0
9. Hating the Korean Wave in Japan The Exclusivist Inclusion of Zainichi Koreans in Nerima Daikon Brothers - Hye Seung Chung
10. Consuming the Other Israeli Hallyu Case Study - Irina Lyan and Alon Levkowitz
11. RIP Gangnam Style! - Brian Hu
Afterword. Before the Wave: The Difference and Indifference of Hallyu Beta through 2.0 - Abé Mark Nornes
Contributors
Index