Contents
Acknowledgments
Part I: Early Pop Jingles and Pepsi’s Shift to Youth Marketing
Introduction: Hitting the Spot and Spotting the Hits
1. The Pepsi Generation “Now and Then”: (Re)composing the Cola Wars
Part II: Pop Songs, Celebrity Spectacle, and the MTV Generation
2. Big Soda and Celebrity Pop: Pepsi Meets Michael Jackson
3. The Choice of a Neoliberal Generation: Pepsi Models the Perfect Consumer
4. Chasing “Bad”: Pop Fantasies and Teleological Fiction
5. A “Wish” and a “Prayer”: Pepsi Faces the Limits of Redaction
Part III: Millennial Music Marketing: Redact, Reuse, Recycle
6. Humorous Hits, Nostalgic Notes, and Retro Refrains in the 1990s
Pepsi Coda. Twenty-First-Century “Pop” and the Branded Future
Notes
Bibliography
Index