cover of book
 

Hollywood's Road to Riches
by David Waterman
Harvard University Press, 2005
eISBN: 978-0-674-04492-0 | Cloth: 978-0-674-01945-4
Library of Congress Classification PN1993.5.U6W39 2005
Dewey Decimal Classification 384.830973

ABOUT THIS BOOK | TOC
ABOUT THIS BOOK
Combining historical and economic analysis, this book shows how, beginning in the 1950s, a largely predictable business has been transformed into a volatile and complex multimedia enterprise now commanding over 80 percent of the world's film business. At the same time, the book asks how the economic forces leading to this success--the forces of audience demand, technology, and high risk--have combined to change the kinds of movies Hollywood produces.
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