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The Averaged American
by Sarah E. IGO
Harvard University Press, 2007
eISBN: 978-0-674-03894-3 | Paper: 978-0-674-02742-8

ABOUT THIS BOOK | TOC
ABOUT THIS BOOK
supports the death penalty, that half of all marriages end in divorce, and that four out of five prefer a particular brand of toothpaste. But remarkably, such data--now woven into our social fabric--became common currency only in the last century. With a bold and sophisticated analysis, Sarah Igo demonstrates the power of scientific surveys to shape Americans' sense of themselves as individuals, members of communities, and citizens of a nation.

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