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Brand New China
by Jing Wang
Harvard University Press, 2008
Paper: 978-0-674-04708-2 | eISBN: 978-0-674-04482-1 | Cloth: 978-0-674-02680-3
Library of Congress Classification HF5813.C5W37 2008
Dewey Decimal Classification 659.10951

ABOUT THIS BOOK | TOC
ABOUT THIS BOOK
One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system.

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