cover of book
 

The People's Car: A Global History of the Volkswagen Beetle
by Bernhard Rieger
Harvard University Press, 2013
eISBN: 978-0-674-07573-3 | Cloth: 978-0-674-05091-4
Library of Congress Classification TL215.V6R54 2013
Dewey Decimal Classification 629.2222

ABOUT THIS BOOK | TOC
ABOUT THIS BOOK
Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers aross nations and cultures.

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