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Evangelicals Incorporated: Books and the Business of Religion in America
by Daniel Vaca
Harvard University Press, 2019
Cloth: 978-0-674-98011-2 | eISBN: 978-0-674-24396-5
Library of Congress Classification BR115.E3V33 2019
Dewey Decimal Classification 277.3082

ABOUT THIS BOOK | TOC
ABOUT THIS BOOK
American evangelicalism is big business. It is not, Daniel Vaca argues, just a type of conservative Protestantism that market forces have commodified. Rather evangelicalism is an expressly commercial practice, in which the faithful participate, learn, and develop religious identities by engaging corporations and commercial products.

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