cover of book
 

Visualizing Taste: How Business Changed the Look of What You Eat
by Ai Hisano
Harvard University Press, 2019
Cloth: 978-0-674-98389-2 | eISBN: 978-0-674-24258-6
Library of Congress Classification TP370.9.C64H57 2019
Dewey Decimal Classification 664.062

ABOUT THIS BOOK | TOC
ABOUT THIS BOOK
Ai Hisano reveals how the food industry capitalized on color, fashioning a visual vocabulary that shapes what we think of the food we eat. Our perceptions of what food should look like have changed dramatically as scientists, farmers, food processors, regulators, and marketers established a new, and highly engineered, version of the “natural.”
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