We’re all familiar by now with the ways that Donald Trump uses digital media to communicate, from the ridiculous to the terrifying. This book digs deeper into the use of those tools in politics to show how they have facilitated the rise of authoritarianism, nationalism, and right-wing ideologies around the world. Christian Fuchs here applies an updated Marxist frame, along with insights drawn from the Frankfurt School, to show the pernicious role of social media in the hands of nationalist politicians, and the ways in which it has been used to spread right-wing ideology far and wide, and make it seem like an ordinary part of contemporary political discourse. Fuchs diagnoses this problem in stark terms, but he doesn’t stop there: he also lays out ways to fight it, and analyzes the prospects for pushing past capitalism and renewing the left.

Christian Fuchs is professor at the University of Westminster and co-editor of the open access journal tripleC: Communication, Capitalism & Critique. He is the author of Social Media: A Critical Introduction.  

— Jodi Dean, author of Crowds and Party

— Vincent Mosco, author of Becoming Digital: Toward a Post-Internet Society