by Sara Liao
Pluto Press, 2020
Cloth: 978-0-7453-4069-2 | Paper: 978-0-7453-4070-8
Library of Congress Classification TT504.6.C5L53 2020
Dewey Decimal Classification 746.920951

ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS | TOC
ABOUT THIS BOOK
'Shanzhai'  from Cantonese slang, refers to the production of fake goods in China, which enjoy an anti-authoritarian-like dissemination across the global market. Starting with mobile phones, now fashion brands are subverted in this way, with many women at the helm of design and production. Fashioning China looks at the women designers simultaneously subverting and reinforcing the nationalist-developmentalist, masculinist and technocratic dream of brands that are 'Made in China'.

Broadening the digital labor debate beyond typical masculine and techno-utopic readings, Sara Liao studies the precarious practices of women trying to create sustainable and creative lives, vividly illustrating a fashion culture that exists online as a significant part of the digital economy.

Drawing on material from interviews, participant observation, archives, policy documents, films and advertisements, Liao takes a multi-disciplinary approach to the topic, charting out the politics of intellectual property rights, globalization, technocracy, patriarchy and nationalism in a non-Western context.

See other books on: Brand name products | Creative ability | Fashion design | Imitation | Product counterfeiting
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