by Conrad C. Fink
Southern Illinois University Press, 1988
Cloth: 978-0-8093-1333-4 | eISBN: 978-0-8093-9087-8
Library of Congress Classification PN4734.F54 1988
Dewey Decimal Classification 070.5068

ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS
ABOUT THIS BOOK


The time is right for bright, aggressive newspaper managers to influence and prosper, but bleak indeed for those newspapers whose managers lack the requisite knowledge. Using case studies and examples from the business, Fink shows why some newspapers change with the times and surge ahead and why some continue to publish to an eroding market base and fail.


The difference between success and failure, he concludes, is in "long-range planning and in daily operating methodology—in, simply, the professionalism of management at all levels."