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Algorithmic Desire: Toward a New Structuralist Theory of Social Media
by Matthew Flisfeder
Northwestern University Press, 2021
Paper: 978-0-8101-4333-3 | Cloth: 978-0-8101-4334-0 | eISBN: 978-0-8101-4335-7
Library of Congress Classification HM742.F56 2021
Dewey Decimal Classification 302.231

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ABOUT THIS BOOK

In Algorithmic Desire, Matthew Flisfeder shows that social media is a metaphor that reveals the dominant form of contemporary ideology: neoliberal capitalism. The preeminent medium of our time, social media’s digital platform and algorithmic logic shape our experience of democracy, enjoyment, and desire. Weaving between critical theory and analyses of popular culture, Flisfeder uses examples from The King’s SpeechBlack MirrorGone Girl, The Circle, and Arrival to argue that social media highlights the antisocial dimensions of twenty-first-century capitalism. He counters leading critical theories of social media—such as new materialism and accelerationism—and thinkers such as Gilles Deleuze and Michel Foucault, proposing instead a new structuralist account of the ideology and metaphor of social media. Emphasizing the structural role of crises, gaps, and negativity as central to our experiences of reality, Flisfeder interprets the social media metaphor through a combination of dialectical, Marxist, and Lacanian frameworks to show that algorithms may indeed read our desire, but capitalism, not social media, truly makes us antisocial. Wholly original in its interdisciplinary approach to social media and ideology, Flisfeder’s conception of “algorithmic desire” is timely, intriguing, and sure to inspire debate.
 


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