For over a century, movies have played an important role in our lives, entertaining us, often provoking conversation and debate. Now, with the rise of digital cinema, audiences often encounter movies outside the theater and even outside the home. Traditional distribution models are challenged by new media entrepreneurs and independent film makers, usergenerated video, film blogs, mashups, downloads, and other expanding networks.

Reinventing Cinema examines film culture at the turn of this century, at the precise moment when digital media are altering our historical relationship with the movies. Spanning multiple disciplines, Chuck Tryon addresses the interaction between production, distribution, and reception of films, television, and other new and emerging media.Through close readings of trade publications, DVD extras, public lectures by new media leaders, movie blogs, and YouTube videos, Tryon navigates the shift to digital cinema and examines how it is altering film and popular culture.

Chuck Tryon is an assistant professor in the English department at Fayetteville State University.

A timely and important book, Reinventing Cinema is a must read for any scholar interested in the current trends in film studies, industry convergence, participatory culture, and digital cinema.

A superb book that helps us think beyond the grand but sometimes ungrounded digital convergence and user revolution rhetoric. Particularly impressive are the ways that the book marshals historical evidence to fill important gaps in new media "theory".ORA superb book that helps us think beyond the grand but sometimes ungrounded digital convergence and user revolution rhetoric. Particularly impressive are the ways that the book marshals historical evidence to fill important gaps in new media ôtheory,ö connects domestic activities with industrial practice, and shows how ôDIYö (do-it-yourself) vernacular film criticism and analysis (film blogging) is as important as DIY production activities (uploaded videos and ômash-upsö) in spurring participation in contemporary film culture.ENDORSER PREFERS LONGER VERSION, BUT IS OKAY WITH SHORTER ONE IF SPACE IS TIGHT. RUN ANY CHANGES BY HIM.

The book is recommended because it makes an important contribution to our understanding of film and how technology continues to alter the way we perceive and interpret our society.

Expanding film studies beyond traditional boundaries, Tryon explores how cinema affects and is affected by developments in technology and culture that have altered the way movies are consumed, produced, and perceived. The book is readable and well researched, offering students an excellent opportunity to go beyond more traditional film studies. Highly recommended.

Reinventing Cinema represents a significant accomplishment for the way it revisions recent film history, drawing into its account such key questions for the digital age as who actually controls the dissemination of images and who determines their meaning.