Contents
List of Figures
List of Tables
Acknowledgments
Introduction
Chapter 1 Origins and Growth, 1872-1916
Chapter 2 The Rise of Consumer Nondurables
Chapter 3 The Great Depression
Chapter 4 In the Mainstream: Expansion and Crisis, 1940s-1971
Chapter 5 "The Diapers That Help Stop Leakage": The Transformation of Kimberly-Clark, 1971-1990
Epilogue Product Diversification and Corporate Strategy
Notes
Bibliography
Index