cover of book

Apocalypse Man: The Death Drive and the Rhetoric of White Masculine Victimhood
by Casey Ryan Kelly
The Ohio State University Press, 2020
Cloth: 978-0-8142-1432-9 | eISBN: 978-0-8142-7777-5 | Paper: 978-0-8142-5578-0
Library of Congress Classification P94.5.M432U654 2020
Dewey Decimal Classification 305.809

Exemplified by President Donald J. Trump’s slogan “Make American Great Again,” white masculinity has become increasingly organized around melancholic attachments to an imagined past when white men were still atop the social hierarchy. How and why are white men increasingly identifying as victims of social, economic, and political change? Casey Ryan Kelly’s Apocalypse Man seeks to answer this question by examining textual and performative examples of white male rhetoric—as found among online misogynist and incel communities, survivalists and “doomsday preppers,” gender-motivated mass shooters, gun activists, and political demagogues. Using sources ranging from reality television and Reddit manifestos to gun culture and political rallies, Kelly ultimately argues that death, victimhood, and fatalism have come to underwrite the constitution of contemporary white masculinity.

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