ABOUT THIS BOOKThis first comprehensive, integrated analysis of MTV provides new ways to understand television and popular music narratives.
"Goodwin's approach is multidisciplinary, highly detailed, very perceptive-and it works. The industrial approach to music television favored here covers a lot of ground and provides the kind of clear, focused thinking so often lacking in other accounts of MTV." --Cinefocus
"This thoroughly researched and annotated book does a splendid job of geting to the heart of music television and its relationship with popular culture." --Popular Culture in Libraries
"Reasonably but firmly takes on the postmodern analysis of MTV as a pastiche of deliberately unmeaningful images and what are called in the trade 'blank parodies' of other 'texts.'" --Chicago Reader
"Goodwin achieves his ambition to 'advance and reframe' the debates around music video and music television" --Journal of Popular Music
"A smart book: it will have an impact on the debates surrounding popular culture." --Susan McClary