by Steven Schier
University of Pittsburgh Press, 2000
eISBN: 978-0-8229-7205-1 | Cloth: 978-0-8229-4109-5 | Paper: 978-0-8229-5712-6
Library of Congress Classification JK1764.S36 2000
Dewey Decimal Classification 324097309049

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ABOUT THIS BOOK
Steven Schier examines the shift in U.S. politics to activation—the political variant of niche marketing. This method encourages only a strategically selected few to get involved, resulting in a decline of majority rule in American politics.